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Subscription credit wallet vs pay-per-lookup APILeadMagic Pricing, Credits and a Per-Lookup Alternative
LeadMagic charges only when a lookup returns something, and it applies that consistently across the whole API rather than on the headline endpoint alone. What differs is the shape of the purchase: a subscription tier with a workspace credit wallet, rollover that depends on the tier and the billing period, and endpoints that spend at different rates, against single API calls on one shared balance with one visible price each.
LeadMagic is a B2B contact data API sold as monthly or annual subscription tiers, with one shared credit wallet per workspace covering more than fifteen enrichment endpoints on a single key. 1Lookup sells the same jobs as individual API calls on one shared credit balance, starting with LinkedIn Email Finder at 30 credits, charged only on a match.
The LeadMagic endpoints, priced per lookup
Each card is one API call on the same universal credit balance, billed on the result rather than the request, with one price you can read before you send it. Follow any of them for the full field list and the response shape.
Profile URL to work email
LinkedIn Email Finder API
A public LinkedIn profile URL in; a verified work email out, with full name, job title, company, company domain and location attached to the row.
30 credits per match, charged only on a match
Email Finder
Email Enrichment API
First name, last name and a company domain in; one work email out. The cheap, high-volume way to fill an email column across a whole list.
5 credits per match, free on a miss
Email Validation
Email Validation API
Check an address you already hold: syntax, MX, SMTP, disposable and role-account detection, with a deliverability verdict per address.
1 credit per check
Mobile Finder
Mobile Finder API
A profile URL, a work email or a personal email in; a mobile number out when one exists. Coverage is primarily US and there is no country filter.
40 credits per match, free on a miss
Person and company enrichment
B2B Contact Append API
The full record rather than one field: work email with a confidence rating, job title, seniority, department, employer details and employment history.
75 credits per match, free on a miss
Profile Search
LinkedIn Profile Lookup API
The profile itself: name, headline, location, current role, dated job history, education and skills from a public LinkedIn URL.
10 credits per profile found, free on a miss
1Lookup vs LeadMagic: the same criteria, side by side
Both products measured on identical criteria, with LeadMagic’s numbers taken from its own published pricing.
1lookup1lookup.ioMulti-channel validation- Phone
- IP
leadmagic.ioB2B contact data- Phone
- LeadMagic · Starts at
- $49.99/month for Basic with 2,000 credits a month ($490/year for 24,000 credits, a printed $0.0204 a credit). At 1 credit per valid email that is up to 2,000 found emails, but only 400 found mobiles or 400 profile-URL-to-email lookups, both of which cost 5 credits each. No pay-as-you-go rate and no one-off credit pack is published as an entry point
- 1Lookup: $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise)
- LeadMagic · Cheapest published per 1,000
- $8.49 at their largest published tier
- 1Lookup: $2.00 per 1,000 at 1,000,000 lookups/mo
- LeadMagic · Free trial
- No time-limited trial of a paid plan is published. What is published is a refund window: "Your organization's first paid self-serve monthly subscription... is eligible for a full refund when you request it within 14 days of the successful initial payment", limited to the Basic, Essential and Growth tiers. Annual and Enterprise subscriptions are excluded, and credits already consumed are not refunded
- 1Lookup: 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise (card required, nothing charged up front)
- LeadMagic · Do credits expire?
- Yes, unless you are on monthly Essential or above. The help centre states "Unused credits roll over on monthly Essential+ plans (up to two months of your monthly allocation); Basic, annual billing, and custom deals do not roll over", and credits above the two-month cap expire when the next allocation arrives. The terms set the stricter default: "Unless otherwise stated in your subscription plan or a separately negotiated agreement, unused enrichment credits expire at the end of each billing cycle and do not roll over to subsequent periods."
- 1Lookup: Unused monthly credits roll over for 3 months; separately purchased credits last 1 year
| Criteria | 1Lookup | |
|---|---|---|
| Contact-data coverage | EmailPhoneIP | EmailPhoneIP |
| Pricing model | Monthly plans with universal credits; core phone, email and IP lookups cost 1 credit, enrichment and intelligence products cost more | Monthly or annual subscription tiers with one shared credit wallet per workspace: Basic $49.99/month for 2,000 credits or $490/year for 24,000, Essential $99/month for 5,000 or $990/year for 60,000, Growth $249/month for 20,000 or $2,490/year for 240,000, Professional $499/month for 50,000 or $4,990/year for 600,000, Ultimate $849/month for 100,000 or $8,490/year for 1,200,000, plus a quote-only Enterprise tier their terms put at "starts at $2,490/quarter (annual commitments apply)" with credit price lock and a dedicated SLA. Annual billing is marketed as two months free and grants the same credit count, so the discount is on price, not volume. Verification credits are not a separate pool: "Every plan includes the full API, lm-tui, MCP server, and all 15+ enrichment endpoints with one shared credit pool." Endpoints spend at different rates from that one wallet: Email Finder 1 credit per valid email, Email Validation 0.25 credits per validation, Mobile Finder 5 credits per mobile found, professional-profile-URL to work email 5 credits per email found, Profile Search 1, Company Search 1, Role Finder 2 per person, Job Change Detector 3 per request and Employee Finder 0.05 per employee. Credits deduct only on a successful result. Rollover is plan-dependent: monthly Essential and above bank up to two months of allocation, while Basic, all annual plans and custom deals do not roll over. |
| Starting price | $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise) | $49.99/month for Basic with 2,000 credits a month ($490/year for 24,000 credits, a printed $0.0204 a credit). At 1 credit per valid email that is up to 2,000 found emails, but only 400 found mobiles or 400 profile-URL-to-email lookups, both of which cost 5 credits each. No pay-as-you-go rate and no one-off credit pack is published as an entry point |
| Free option | Free single lookups via the online tools at 1lookup.io/tools, no account required | Not verifiable. The pricing page lists an "Is there a free trial?" FAQ whose answer did not render on fetch, and no free-credit allowance is stated on the homepage, pricing page, startups solution page or any help-centre page we could read. Third-party write-ups claim 100 free credits with no credit card; that is unconfirmed on any LeadMagic-owned page and is not repeated here as fact |
| Free trial | 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise (card required, nothing charged up front) | No time-limited trial of a paid plan is published. What is published is a refund window: "Your organization's first paid self-serve monthly subscription... is eligible for a full refund when you request it within 14 days of the successful initial payment", limited to the Basic, Essential and Growth tiers. Annual and Enterprise subscriptions are excluded, and credits already consumed are not refunded |
| Do credits expire? | Unused monthly credits roll over for 3 months; separately purchased credits last 1 year | Yes, unless you are on monthly Essential or above. The help centre states "Unused credits roll over on monthly Essential+ plans (up to two months of your monthly allocation); Basic, annual billing, and custom deals do not roll over", and credits above the two-month cap expire when the next allocation arrives. The terms set the stricter default: "Unless otherwise stated in your subscription plan or a separately negotiated agreement, unused enrichment credits expire at the end of each billing cycle and do not roll over to subsequent periods." |
Cost per 1,000: LeadMagic and 1Lookup
Published rates only, drawn on one shared scale that starts at $0.
- 1Lookup rate card
- LeadMagic published tiers
LeadMagic, per published tier
2,000 credits/mo (Basic), up to 2,000 found emails or 400 found mobiles at 5 credits each
$24.99As published: $24.99 per 1,000 emails found; $20.42 on annual billing
5,000 credits/mo (Essential), the first tier with rollover
$19.80As published: $19.80 per 1,000 emails found; $16.50 on annual billing
20,000 credits/mo (Growth)
$12.45As published: $12.45 per 1,000 emails found; $10.38 on annual billing
100,000 credits/mo (Ultimate), the largest published self-serve tier
$8.49As published: $8.49 per 1,000 emails found; $7.08 on annual billing, which is our arithmetic from their published annual price
1Lookup, reference band (a range, not a bar from $0)
All 4 plans, 20,000 lookups/mo to 1,000,000 lookups/mo
Cost per 1,000
| Product | Volume tier | Price | Cost per 1,000 |
|---|---|---|---|
| LeadMagic | 2,000 credits/mo (Basic), up to 2,000 found emails or 400 found mobiles at 5 credits each | $49.99/month, or $490/year for 24,000 credits. No rollover on this tier | $24.99 per 1,000 emails found; $20.42 on annual billing |
| LeadMagic | 5,000 credits/mo (Essential), the first tier with rollover | $99/month, or $990/year for 60,000 credits | $19.80 per 1,000 emails found; $16.50 on annual billing |
| LeadMagic | 20,000 credits/mo (Growth) | $249/month, or $2,490/year for 240,000 credits | $12.45 per 1,000 emails found; $10.38 on annual billing |
| LeadMagic | 100,000 credits/mo (Ultimate), the largest published self-serve tier | $849/month, or $8,490/year for 1,200,000 credits | $8.49 per 1,000 emails found; $7.08 on annual billing, which is our arithmetic from their published annual price |
| 1Lookup | 20,000 lookups/mo | $99/mo (Starter) | $4.95 |
| 1Lookup | 85,000 lookups/mo | $299/mo (Growth) | $3.52 |
| 1Lookup | 250,000 lookups/mo | $799/mo (Professional) | $3.20 |
| 1Lookup | 1,000,000 lookups/mo | $1,999/mo (Enterprise) | $2.00 |
What LeadMagic costs at volume
| Volume | LeadMagic price | Per 1,000 |
|---|---|---|
| 2,000 credits/mo (Basic), up to 2,000 found emails or 400 found mobiles at 5 credits each | $49.99/month, or $490/year for 24,000 credits. No rollover on this tier | $24.99 per 1,000 emails found; $20.42 on annual billing |
| 5,000 credits/mo (Essential), the first tier with rollover | $99/month, or $990/year for 60,000 credits | $19.80 per 1,000 emails found; $16.50 on annual billing |
| 20,000 credits/mo (Growth) | $249/month, or $2,490/year for 240,000 credits | $12.45 per 1,000 emails found; $10.38 on annual billing |
| 100,000 credits/mo (Ultimate), the largest published self-serve tier | $849/month, or $8,490/year for 1,200,000 credits | $8.49 per 1,000 emails found; $7.08 on annual billing, which is our arithmetic from their published annual price |
LeadMagic is priced as subscription tiers with a shared credit wallet whose rollover depends on the tier and the billing period, and whose endpoints spend at different rates; 1Lookup is priced per lookup on one balance, 30 credits for a verified work email from a LinkedIn URL and nothing on a miss. Compare a month of your real lookups, weighted by which endpoints you actually call, against the tier you would have to hold.
The same month, priced both ways
Pick one of LeadMagic’s own published volumes. Their figure is their published price at that tier; ours is the cheapest plan on our rate card that covers it. Nothing here is interpolated.
1Lookup
$99/mo
The Starter plan, 20,000 credits a month at $4.95 per 1,000.
LeadMagic
$249
Their published price for “20,000 credits/mo (Growth)”, at $12.45 per 1,000.
At 20,000 a month, 1Lookup is $150 cheaper, and the credits also cover phone, email and IP rather than one of them.
LeadMagic rates as published on leadmagic.io, verified August 2026. Pricing models differ (a monthly plan is not a credit pack), so a like-for-like month depends on your real mix of lookups. Check their pricing page
Before you sign: LeadMagic and 1Lookup on the operational terms
The terms that decide what a year actually costs, rather than what the first month does. A blank means we could not verify it on either product’s published pages, not that the answer is nothing.
| Term | 1Lookup | LeadMagic |
|---|---|---|
| Minimum commitment | None. Monthly plans with no contract and no minimum volume; cancel any time | None on the self-serve tiers: "No long-term contracts. Flexible monthly plans-only charged for successful results." Enterprise is the exception, quoted from $2,490/quarter with annual commitments applying. Auto-renewal is on by default and is turned off through account billing settings or by emailing billing at least thirty days before the renewal date for subscriptions over 31 days. |
| Cost per extra seat | — | No per-seat charge published. Essential and above include "Team organization (up to 20 seats)" with the credit wallet shared across teammates; the help centre states credits are "stored in your workspace wallet, used across all integrations and teammates", and each workspace carries its own plan, credits and invoices. |
| Going over your quota | — | No overage rate is published. Running out of credits is handled by a one-time top-up, an auto top-up that buys credits when the balance drops below a threshold, or a plan upgrade; the pricing and help pages do not print a per-credit top-up price or state a hard stop. Overages exist as a billing category: the refund policy lists "Credit top-ups and overages" among items that are non-refundable. Nothing is charged for a lookup that returns no result, on single calls or bulk rows. |
| API access | Included on every plan and during the free trial; there is no tier that unlocks it | Not gated to a higher tier. The pricing page states "Every plan includes the full API, lm-tui, MCP server, and all 15+ enrichment endpoints with one shared credit pool." Authentication is an X-API-Key header with JSON over HTTPS. Bulk jobs run asynchronously up to 500,000 rows with HTTPS webhook callbacks on completion or failure, accepting JSON arrays, inline CSV, remote CSV, JSON or JSONL URLs, or a file upload. |
| Rate limit | 1,000 requests per minute on standard accounts, with higher limits available on request | Endpoint-specific and explicitly changeable. The API guide states "Limits are endpoint-specific and subject to change" and directs callers to each endpoint's rate-limit tab and the response headers as the source of truth. Published per endpoint: Email Finder 600 requests a minute with roughly 10 a second of burst and about 50 concurrent; Email Validation the same; Mobile Finder 300 a minute at roughly 5 a second; profile-URL to work email 300 a minute at roughly 5 a second; Profile Search 100 a minute at roughly 2 a second. Custom limits are an Enterprise item. |
| Uptime SLA | — | None on self-serve. The homepage advertises "99.9% uptime" as a stat, but the terms state "We do not guarantee any specific level of API uptime or availability, except as expressly set forth in a separately negotiated service level agreement." A dedicated SLA is listed only under Enterprise, which starts at $2,490/quarter with annual commitments. |
| Compliance | — | GDPR and CCPA/CPRA, with no security certification published. Cross-border transfers use "appropriate safeguards, such as standard contractual clauses"; a Data Processing Agreement and a sub-processor list are published; suppression requests from non-customers are processed within 30 days and California opt-out requests within 15 business days, and the policy states LeadMagic "sells" and "shares" personal information under California law. No SOC 2, ISO 27001 or HIPAA claim appears on the privacy policy, terms or company pages. Retention is published as account data 3 years post-closure, payment records 7 years, API logs 12 months, analytics 24 months and support 3 years. |
| Support | Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM | Named channels are a public help centre, a billing address for billing and refunds, a privacy address for data-subject and suppression requests, and Enterprise support for custom rate limits. No per-tier support commitment is published on the pricing page. |
LeadMagic fine print worth reading twice
Published terms that change what LeadMagic costs or what you can do with it. Each one links to the LeadMagic page it was read on, because a claim about somebody else’s contract should be checkable in one click.
Rollover excludes the cheapest tier and every annual plan: "Unused credits roll over on monthly Essential+ plans (up to two months of your monthly allocation); Basic, annual billing, and custom deals do not roll over."
Read it on LeadMagic’s siteThe terms' default is that credits expire: "Unless otherwise stated in your subscription plan or a separately negotiated agreement, unused enrichment credits expire at the end of each billing cycle and do not roll over to subsequent periods."
Read it on LeadMagic’s siteA mobile number costs 5 credits per mobile found and a work email sourced from a professional profile URL costs 5 credits per email found, so those records cost five times the headline per-credit rate the plan table implies.
Read it on LeadMagic’s siteThe advertised 99.9% uptime is not contractual: "We do not guarantee any specific level of API uptime or availability, except as expressly set forth in a separately negotiated service level agreement."
Read it on LeadMagic’s siteA dedicated SLA and credit price lock are Enterprise-only, and Enterprise "starts at $2,490/quarter (annual commitments apply)".
Read it on LeadMagic’s siteAll payments are final: "all payments are final and non-refundable." The only self-serve exception is a full refund on an organization's first paid monthly Basic, Essential or Growth subscription requested within 14 days of the initial payment; annual and Enterprise subscriptions are excluded, and credits already consumed are never refunded.
Read it on LeadMagic’s siteSubscriptions over 31 days auto-renew unless renewal is turned off through account billing settings or by email at least thirty days before the renewal date.
Read it on LeadMagic’s siteOutputs cannot be resold or redistributed: "You may not... Sell, publish, sublicense, transfer, syndicate, or redistribute LeadMagic data, API responses, exports, or Service outputs except as expressly permitted in writing."
Read it on LeadMagic’s siteRate limits vary sixfold by endpoint and are not fixed: "Limits are endpoint-specific and subject to change", from 100 requests a minute on Profile Search to 600 on Email Finder.
Read it on LeadMagic’s siteHubSpot and Google Sheets are listed as "Coming Soon" rather than live integrations.
Read it on LeadMagic’s siteNo free-credit allowance is published on any LeadMagic-owned page: the pricing page's "Is there a free trial?" answer does not render, and the homepage, pricing page and help centre state none.
Read it on LeadMagic’s site
1Lookup
LeadMagic
Where LeadMagic wins
- Charge-on-success is applied consistently across the whole API, not just the headline endpoint: Email Finder is "FREE if no email found", Mobile Finder states "You only pay when we successfully find a mobile number", Email Validation charges only definitive SMTP results while inconclusive and syntax failures are free, and bulk rows that fail enrichment are "FREE - no credits charged for rows that fail enrichment"
- One API key and one credit wallet cover 15+ endpoints, so a team buying work emails, personal emails, mobile numbers, company records, profile search, job-change signals and hiring signals negotiates one plan instead of a contract per data type
- It returns contact data a validation API cannot produce at all: a mobile number, and a work email from a professional profile URL alone. Checking an address you already have and sourcing one you do not are different jobs, and LeadMagic does the second
- Bulk is a first-class product rather than a client-side loop: asynchronous jobs of "Up to 500,000 rows per job", accepting JSON arrays, an inline CSV string, remote file URLs or a file upload, with an HTTPS webhook on completion or failure
- Wide no-code distribution into the tools GTM teams already run: live integrations with Clay, Apollo, ZoomInfo, Databar, Freckle, Bitscale, Smartlead, Instantly, Email Bison, Salesforge, Salesforce, Slack, Zapier, n8n and Make, plus MCP servers for Cursor, Claude, ChatGPT and OpenCode and a CLI
- High published throughput on the busiest endpoints for a product at this price: 600 requests a minute with roughly 10 requests a second of burst and up to about 50 concurrent in flight on both Email Finder and Email Validation
- Rollover on monthly Essential and above banks up to two months of allocation, which softens a bad month for a buyer whose volume is lumpy
Where 1Lookup wins
- Checking data you already hold is a product here, not a gap: email deliverability, phone line type, carrier and HLR status, and IP risk each have their own endpoint on the same key
- One visible price per job, charged on the result: 30 credits when a verified work email comes back from a public profile URL, nothing when it does not
- One balance across the whole catalog rather than a wallet whose rules change by tier and billing period, so finding, validating and enriching are not three purchases to reconcile
- No seats and no allowance to size: the bill follows the lookups you ran, and every product that suits a list also runs as a bulk CSV job
LeadMagic pricing and product facts verified against leadmagic.io as of August 2026. Prices change; always confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who this is for
A quick, honest read on which tool fits your use case.
Choose 1Lookup if: you also have to check the contact data you already hold, since phone line type, carrier and HLR status, email deliverability, and IP risk sit on the same key and the same credits.
Consider LeadMagic instead if: you want one wallet across fifteen or more enrichment endpoints, including job-change and hiring signals, plus bulk jobs of hundreds of thousands of rows in one submission.
Frequently asked questions
What is LeadMagic used for?
Go-to-market teams use it as one API key across a spread of enrichment jobs: finding a work email from a name and a company domain, validating an address, finding a mobile number, turning a professional profile URL into a work email, plus people and company search, role finding, job-change signals and employee lookups. The same wallet feeds no-code destinations including Clay, Apollo, ZoomInfo, Smartlead, Instantly, Salesforce, Slack, Zapier, n8n and Make, alongside MCP servers and a command-line tool.
How much does LeadMagic cost?
It is a subscription with a credit wallet, not a rate card. Five self-serve tiers are published monthly and annually, plus a quote-only Enterprise tier that their terms give a published floor with annual commitments attached. Every plan price, the credits each tier buys and the per-1,000 rates they work out to are in the verified pricing table on this page, each with the source link it was read from. The number to model is not the headline per-credit rate: endpoints spend at different rates from that one wallet, so a mobile number or a work email sourced from a professional profile URL costs a multiple of a plain email lookup.
Does LeadMagic have a free trial or free credits?
No free-credit allowance is published on any LeadMagic-owned page we were able to read. Their pricing page carries a free-trial question whose answer does not render, and third-party write-ups quoting a free-credit number are not confirmed anywhere on their own site, so this page does not repeat one. What is published is a refund window: an organisation's first paid self-serve monthly subscription is refundable in full if requested within 14 days of the initial payment, with annual and Enterprise subscriptions excluded and consumed credits never refunded.
Do LeadMagic credits roll over?
On some plans only. Their help centre states that unused credits roll over on monthly Essential and above, capped at two months of the monthly allocation, while the cheapest tier, every annual plan and custom deals do not roll over. Their terms set the stricter default: unless a subscription plan or a negotiated agreement says otherwise, unused enrichment credits expire at the end of each billing cycle. Worth reading both against your own billing period before committing to annual.
Does LeadMagic have an API?
Yes, and it is not gated to a higher tier. Their pricing page states that every plan includes the full API, the command-line tool, the MCP server and all of the enrichment endpoints on one shared credit pool. Bulk is a first-class asynchronous product of up to 500,000 rows per job with webhook callbacks on completion or failure. Rate limits are published per endpoint rather than as one number, and their own API guide says limits are endpoint-specific and subject to change, so read the endpoint tab rather than assuming.
What is the best LeadMagic alternative?
It depends on which half of the job you are buying. If you want a broad self-serve enrichment catalogue with no-code distribution, the closest swaps are other finders such as Prospeo, FullEnrich and Findymail. If you already know who you are looking up and want it as a single API call, 1Lookup's LinkedIn Email Finder returns a verified work email from a public profile URL for 30 credits, charged only on a match, on the same balance that runs email, phone and IP validation.
Where does LeadMagic beat 1Lookup?
Breadth and distribution. One key and one wallet cover more than fifteen endpoints, including go-to-market signals 1Lookup does not sell at all: job-change detection, role finding, employee lookups and people and company search. Charge-on-success runs right through the product, including bulk rows that fail and validations that come back inconclusive. Bulk is asynchronous up to 500,000 rows a job with webhooks, throughput on the busiest endpoints is high for the price, and the integration list into the tools sales teams already run is far longer than ours. 1Lookup has no prospecting database and no browser extension.
Is LeadMagic worth it in 2026?
For a team that wants many enrichment jobs behind one key and one bill, yes, and the success-billing rules are genuinely buyer-friendly. Budget for the mechanics rather than the sticker. There is no pay-as-you-go and no standalone credit pack, so the cheapest published way to make one call is a monthly subscription. Rollover excludes the cheapest tier and every annual plan. The advertised uptime figure is disclaimed in the terms and a dedicated service level agreement sits on Enterprise. Outputs are licensed for internal use only, rate limits vary by endpoint and are stated as subject to change, and HubSpot and Google Sheets are listed as coming soon rather than live.