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Subscription tiers vs pay-per-lookup API

Lusha Alternative: Contact Data Priced Per Lookup, Not Per Plan

Lusha made its name with a browser extension that grabs contact details as reps browse LinkedIn. If your usage is programmatic (enriching lists, powering a product, filling CRM gaps), a monthly credit allowance is the wrong shape.

Lusha sells subscription tiers with monthly credit pools, built around its browser extension and prospecting UI. 1Lookup sells B2B contact data as individual API lookups on universal credits (prospect searches for 2 credits, verified work-email reveals success-billed at 75 credits, and company firmographics alongside), with no plan allowance to size, so cost follows the lookups you actually run.

1Lookup vs Lusha: the same criteria, side by side

Both products measured on identical criteria, with Lusha’s numbers taken from its own published pricing.

Criteria1Lookup logo1LookupLusha logoLusha
Contact-data coverageEmailPhoneIPEmailPhoneIP
Pricing modelMonthly plans with universal credits; core phone, email and IP lookups cost 1 credit, enrichment and intelligence products cost moreSubscription tiers with a monthly credit pool spent per data point revealed: 1 credit per verified email address, 10 credits per phone number (per the live pricing page). Self-serve tiers are Free, Starter ($49.90/mo), Professional ($69.90/mo), and Premium ($399.90/mo); teams larger than 5 users are directed to sales for a custom Scale plan. Annual billing discounts ~25-35% and grants the full year's credits upfront.
Starting price$99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise)$49.90/mo for Starter with 400 credits/mo (= up to 400 email reveals or 40 phone reveals); $37.45/mo billed annually ($449.10/yr for 4,800 credits/yr)
Free optionFree single lookups via the online tools at 1lookup.io/tools, no account requiredFree plan at $0 with up to 40 credits/month (= up to 40 email reveals or 4 phone reveals at current credit costs); includes the browser extension and CRM integrations. Free-plan credits reset monthly and do not carry over.
Free trial7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise (card required, nothing charged up front)No separate time-limited trial advertised on the pricing page; the $0 Free plan (up to 40 credits/mo, refreshing monthly) serves as the trial
Do credits expire?Unused monthly credits roll over for 3 months; separately purchased credits last 1 yearPartly. Monthly plans: unused credits roll over and accumulate up to 2x the plan's monthly credit limit. Annual plans: all credits are issued upfront as a full-year pool, and any unused credits are reset (forfeited) at the end of the annual cycle - they do not carry into renewal. Free-plan credits reset monthly with no carryover.

What Lusha costs at volume

VolumeLusha pricePer 1,000
400 credits/mo (Starter) = up to 400 emails or 40 phone numbers$49.90/mo ($37.45/mo billed annually, $449.10/yr for 4,800 credits/yr)$124.75 per 1,000 email reveals (monthly billing); ~$1.25 per phone number (10 credits each)
600 credits/mo (Professional) = up to 600 emails or 60 phone numbers$69.90/mo ($45.45/mo billed annually, $545.22/yr for 7,200 credits/yr)$116.50 per 1,000 email reveals (monthly billing); ~$1.17 per phone number
3,400 credits/mo (Premium) = up to 3,400 emails or 340 phone numbers$399.90/mo ($259.95/mo billed annually, $3,119.21/yr for 40,800 credits/yr)$117.62 per 1,000 email reveals (monthly); $76.45 per 1,000 credits on annual billing

Lusha is priced as subscription tiers with monthly credit pools; 1Lookup is priced per lookup, success-billed. Compare a month of your real reveal volume against the tier you would have to size for it.

Lusha logoWhere Lusha wins

  • Covers both contact-data channels a prospecting buyer needs: verified work emails AND direct phone numbers, plus company data, prospecting search, signals (job changes, hiring), and lookalike discovery in one platform
  • Genuinely free recurring plan (up to 40 credits/mo, refreshing monthly) that includes the browser extension and CRM integrations - a low-friction way to evaluate data quality
  • Monthly-plan credits roll over and accumulate up to 2x the plan allowance, softening the use-it-or-lose-it problem common with credit subscriptions
  • Modern self-serve API surface: person/company enrichment, prospecting, signals, lookalike, webhooks (HMAC-signed, with retries not double-charged), a credit-usage endpoint (GET /v3/account/usage) and MCP support, with API keys generated in-app that can be rotated or revoked anytime
  • Fair API metering per the docs: enrichment is charged per revealed field, bulk requests cost 1 credit per 1-25-result batch, and company-info reveals cost 1 credit

1Lookup logoWhere 1Lookup wins

  • Per-lookup pricing on shared credits: no plan tier to size or outgrow
  • Search first (2 credits), reveal only rows with a confirmed email available
  • Success-billed reveals and enrichments: no charge on a miss
  • Contact data, firmographics, and email/phone validation in one API

Lusha pricing and product facts verified against lusha.com as of July 2026. Prices change; always confirm on the vendor’s site. 1Lookup numbers come from the live rate card.

Who this is for

A quick, honest read on which tool fits your use case.

Choose 1Lookup if: you want B2B contact data by API on universal credits, with searches and reveals priced per lookup instead of a monthly plan allowance.

Consider Lusha instead if: your reps want a simple browser extension for grabbing contact details from LinkedIn profiles as they browse, and a monthly credit tier fits your volume.

Frequently asked questions

Why choose per-lookup pricing over Lusha's subscription tiers?

A subscription tier fits teams with steady, predictable reveal volume. If your enrichment runs through an API, a workflow, or in bursts, a monthly credit pool means sizing a plan around your busiest month. Per-lookup pricing tracks the actual work: every search and reveal has a visible credit cost, drawn from one shared balance.

Does 1Lookup have a browser extension like Lusha's?

No. 1Lookup is an API and dashboard, not an extension. If your reps' core motion is grabbing contacts one at a time while browsing LinkedIn profiles, Lusha's extension is genuinely convenient and this page won't pretend otherwise. 1Lookup wins on programmatic and bulk work.

What does a revealed contact cost?

B2B Contact Append is 75 credits per successful match: roughly $0.26 at Growth-plan rates, and free when no contact is found. Searching first costs 2 credits and shows which rows actually have an email, so you never pay to discover a dead end.

Where does the contact data come from?

1Lookup's B2B products query Apollo's database through a per-call data-broker integration, with normalization (seniority levels, confidence ratings, SIC/NAICS codes) applied on top. Every result carries the provider's verification status as a plain high/medium/low confidence rating.

Can I validate the emails I reveal?

Yes, on the same credits: run revealed addresses through Email Validation (1 credit each) for SMTP-level deliverability checks before they enter a sequence. Contact data and validation sharing one balance is the point of universal credits.

1Lookup logo

Enrich by API, not by allowance

Verified work emails, titles, and firmographics on universal credits. Every plan starts with a 7-day free trial.