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Subscription tiers vs pay-per-lookup APILusha Alternative: Contact Data Priced Per Lookup, Not Per Plan
Lusha made its name with a browser extension that grabs contact details as reps browse LinkedIn. If your usage is programmatic (enriching lists, powering a product, filling CRM gaps), a monthly credit allowance is the wrong shape.
Lusha sells subscription tiers with monthly credit pools, built around its browser extension and prospecting UI. 1Lookup sells B2B contact data as individual API lookups on universal credits (prospect searches for 2 credits, verified work-email reveals success-billed at 75 credits, and company firmographics alongside), with no plan allowance to size, so cost follows the lookups you actually run.
The Lusha jobs, without the seat math
Each product below is an API call on shared universal credits: the same balance that powers phone, email, and IP validation.
Prospecting search
Prospect Search API
Find people by title, seniority, location, and employer, with email availability flagged per row before you reveal.
2 credits per search
Contact details & email credits
B2B Contact Append API
A verified work email with confidence rating, title, seniority, and department from a name plus company, an email, or a LinkedIn URL.
75 credits per match, free on a miss
Company data
Company Firmographics API
Industry, SIC/NAICS codes, headcount, revenue, and tech stack from a company domain.
75 credits per match, free on a miss
List building
Account Search API
Build company lists by headcount, revenue, location, and technology with firmographics already attached.
75 credits, up to 100 companies
1Lookup vs Lusha: the same criteria, side by side
Both products measured on identical criteria, with Lusha’s numbers taken from its own published pricing.
1lookup1lookup.ioMulti-channel validation- Phone
- IP
lusha.comB2B contact data- Phone
- Lusha · Starts at
- $49.90/mo for Starter with 400 credits/mo (= up to 400 email reveals or 40 phone reveals); $37.45/mo billed annually ($449.10/yr for 4,800 credits/yr)
- 1Lookup: $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise)
- Lusha · Cheapest published per 1,000
- $116.50 at their largest published tier
- 1Lookup: $2.00 per 1,000 at 1,000,000 lookups/mo
- Lusha · Free trial
- No separate time-limited trial advertised on the pricing page; the $0 Free plan (up to 40 credits/mo, refreshing monthly) serves as the trial
- 1Lookup: 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise (card required, nothing charged up front)
- Lusha · Do credits expire?
- Partly. Monthly plans: unused credits roll over and accumulate up to 2x the plan's monthly credit limit. Annual plans: all credits are issued upfront as a full-year pool, and any unused credits are reset (forfeited) at the end of the annual cycle - they do not carry into renewal. Free-plan credits reset monthly with no carryover.
- 1Lookup: Unused monthly credits roll over for 3 months; separately purchased credits last 1 year
| Criteria | 1Lookup | |
|---|---|---|
| Contact-data coverage | EmailPhoneIP | EmailPhoneIP |
| Pricing model | Monthly plans with universal credits; core phone, email and IP lookups cost 1 credit, enrichment and intelligence products cost more | Subscription tiers with a monthly credit pool spent per data point revealed: 1 credit per verified email address, 10 credits per phone number (per the live pricing page). Self-serve tiers are Free, Starter ($49.90/mo), Professional ($69.90/mo), and Premium ($399.90/mo); teams larger than 5 users are directed to sales for a custom Scale plan. Annual billing discounts ~25-35% and grants the full year's credits upfront. |
| Starting price | $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise) | $49.90/mo for Starter with 400 credits/mo (= up to 400 email reveals or 40 phone reveals); $37.45/mo billed annually ($449.10/yr for 4,800 credits/yr) |
| Free option | Free single lookups via the online tools at 1lookup.io/tools, no account required | Free plan at $0 with up to 40 credits/month (= up to 40 email reveals or 4 phone reveals at current credit costs); includes the browser extension and CRM integrations. Free-plan credits reset monthly and do not carry over. |
| Free trial | 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise (card required, nothing charged up front) | No separate time-limited trial advertised on the pricing page; the $0 Free plan (up to 40 credits/mo, refreshing monthly) serves as the trial |
| Do credits expire? | Unused monthly credits roll over for 3 months; separately purchased credits last 1 year | Partly. Monthly plans: unused credits roll over and accumulate up to 2x the plan's monthly credit limit. Annual plans: all credits are issued upfront as a full-year pool, and any unused credits are reset (forfeited) at the end of the annual cycle - they do not carry into renewal. Free-plan credits reset monthly with no carryover. |
Cost per 1,000: Lusha and 1Lookup
Published rates only, drawn on one shared scale that starts at $0.
- 1Lookup rate card
- Lusha published tiers
Lusha, per published tier
400 credits/mo (Starter) = up to 400 emails or 40 phone numbers
$124.75As published: $124.75 per 1,000 email reveals (monthly billing); ~$1.25 per phone number (10 credits each)
600 credits/mo (Professional) = up to 600 emails or 60 phone numbers
$116.50As published: $116.50 per 1,000 email reveals (monthly billing); ~$1.17 per phone number
3,400 credits/mo (Premium) = up to 3,400 emails or 340 phone numbers
$117.62As published: $117.62 per 1,000 email reveals (monthly); $76.45 per 1,000 credits on annual billing
1Lookup, reference band (a range, not a bar from $0)
All 4 plans, 20,000 lookups/mo to 1,000,000 lookups/mo
Cost per 1,000
| Product | Volume tier | Price | Cost per 1,000 |
|---|---|---|---|
| Lusha | 400 credits/mo (Starter) = up to 400 emails or 40 phone numbers | $49.90/mo ($37.45/mo billed annually, $449.10/yr for 4,800 credits/yr) | $124.75 per 1,000 email reveals (monthly billing); ~$1.25 per phone number (10 credits each) |
| Lusha | 600 credits/mo (Professional) = up to 600 emails or 60 phone numbers | $69.90/mo ($45.45/mo billed annually, $545.22/yr for 7,200 credits/yr) | $116.50 per 1,000 email reveals (monthly billing); ~$1.17 per phone number |
| Lusha | 3,400 credits/mo (Premium) = up to 3,400 emails or 340 phone numbers | $399.90/mo ($259.95/mo billed annually, $3,119.21/yr for 40,800 credits/yr) | $117.62 per 1,000 email reveals (monthly); $76.45 per 1,000 credits on annual billing |
| 1Lookup | 20,000 lookups/mo | $99/mo (Starter) | $4.95 |
| 1Lookup | 85,000 lookups/mo | $299/mo (Growth) | $3.52 |
| 1Lookup | 250,000 lookups/mo | $799/mo (Professional) | $3.20 |
| 1Lookup | 1,000,000 lookups/mo | $1,999/mo (Enterprise) | $2.00 |
What Lusha costs at volume
| Volume | Lusha price | Per 1,000 |
|---|---|---|
| 400 credits/mo (Starter) = up to 400 emails or 40 phone numbers | $49.90/mo ($37.45/mo billed annually, $449.10/yr for 4,800 credits/yr) | $124.75 per 1,000 email reveals (monthly billing); ~$1.25 per phone number (10 credits each) |
| 600 credits/mo (Professional) = up to 600 emails or 60 phone numbers | $69.90/mo ($45.45/mo billed annually, $545.22/yr for 7,200 credits/yr) | $116.50 per 1,000 email reveals (monthly billing); ~$1.17 per phone number |
| 3,400 credits/mo (Premium) = up to 3,400 emails or 340 phone numbers | $399.90/mo ($259.95/mo billed annually, $3,119.21/yr for 40,800 credits/yr) | $117.62 per 1,000 email reveals (monthly); $76.45 per 1,000 credits on annual billing |
Lusha is priced as subscription tiers with monthly credit pools; 1Lookup is priced per lookup, success-billed. Compare a month of your real reveal volume against the tier you would have to size for it.
Before you sign: Lusha and 1Lookup on the operational terms
The terms that decide what a year actually costs, rather than what the first month does. A blank means we could not verify it on either product’s published pages, not that the answer is nothing.
| Term | 1Lookup | Lusha |
|---|---|---|
| Minimum commitment | None. Monthly plans with no contract and no minimum volume; cancel any time | Not published on any page I could load. Lusha's docs state that monthly billing is available on some plans, that 'monthly plans are typically priced higher than the equivalent annual plan', and that downgrades take effect only at the next renewal date. |
| Cost per extra seat | — | No per-seat prices published on any page I could load. Plans carry seat limits: 'If your current number of seats exceeds the new plan's seat limit, you must remove the excess members before the downgrade can take effect.' |
| Going over your quota | — | No automatic overage billing found. Auto Top-Up purchases additional credits when the balance hits an admin-defined threshold (minimum trigger 200 credits, cannot be set to 0) and is available on Starter, Pro and Premium only, not on Free Trial or Scale/Enterprise, and only Admins can configure it. |
| API access | Included on every plan and during the free trial; there is no tier that unlocks it | Gated by plan feature: 'Only admins/managers with the API feature on their plan can view the API key page.' |
| Rate limit | 1,000 requests per minute on standard accounts, with higher limits available on request | 25 requests per second per endpoint for the Person, Company, Prospecting, Signals and Recommendations APIs. The Credit Usage API is limited to 5 requests per minute. |
| Compliance | — | SOC 2 Type II certified; committed to GDPR compliance. Encryption in transit (TLS) and at rest, RBAC (Admin/Manager/User). General compliance documents (security overviews, privacy policies, sub-processor details) are available in the Lusha Trust Center, but the full unredacted SOC 2 Type II report is limited to Scale-plan customers or accounts with transactions over $10,000, and the penetration test report requires an NDA. |
| Support | Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM | Live chat from the Help Center or dashboard (AI assistant first, escalated to a human) and email to support@lusha.com. The article notes access varies by plan and carries a Scale-plan-specific provision. |
Lusha fine print worth reading twice
Published terms that change what Lusha costs or what you can do with it. Each one links to the Lusha page it was read on, because a claim about somebody else’s contract should be checkable in one click.
All remaining credits are lost when a subscription is cancelled and do not carry over; if a refund is approved the account is downgraded to Free and all remaining credits are removed.
Read it on Lusha’s siteOn annual plans all credits are granted upfront and unused credits reset at the end of the cycle; on monthly plans credits roll over only up to 2x the monthly limit.
Read it on Lusha’s siteA minimum of 1 credit is charged per API request even when no results or data points are returned.
Read it on Lusha’s siteSearching via the API costs 1 credit per up to 25 results on top of the data-point costs, whereas searches inside the platform are free.
Read it on Lusha’s siteRevealing a phone number costs 5 credits versus 1 credit for an email address, on both the platform and the API.
Read it on Lusha’s siteDowngrades cannot be processed from within the dashboard and require contacting Lusha Support or an Account Manager.
Read it on Lusha’s siteMonthly plans are typically priced higher than the equivalent annual plan.
Read it on Lusha’s siteOn downgrade, any credits above the new plan's monthly allocation are lost at the cycle reset, and plan-exclusive features such as CSV enrichment on Scale stop working.
Read it on Lusha’s siteSSO via SAML 2.0 is available only to Scale plan customers.
Read it on Lusha’s siteOriginal subscription terms and pricing are not guaranteed if you cancel and re-subscribe later.
Read it on Lusha’s siteAPI access requires the API feature on your plan, and only admins or managers can view the API key page.
Read it on Lusha’s site
1Lookup
Lusha
Where Lusha wins
- Covers both contact-data channels a prospecting buyer needs: verified work emails AND direct phone numbers, plus company data, prospecting search, signals (job changes, hiring), and lookalike discovery in one platform
- Genuinely free recurring plan (up to 40 credits/mo, refreshing monthly) that includes the browser extension and CRM integrations - a low-friction way to evaluate data quality
- Monthly-plan credits roll over and accumulate up to 2x the plan allowance, softening the use-it-or-lose-it problem common with credit subscriptions
- Modern self-serve API surface: person/company enrichment, prospecting, signals, lookalike, webhooks (HMAC-signed, with retries not double-charged), a credit-usage endpoint (GET /v3/account/usage) and MCP support, with API keys generated in-app that can be rotated or revoked anytime
- Fair API metering per the docs: enrichment is charged per revealed field, bulk requests cost 1 credit per 1-25-result batch, and company-info reveals cost 1 credit
Where 1Lookup wins
- Per-lookup pricing on shared credits: no plan tier to size or outgrow
- Search first (2 credits), reveal only rows with a confirmed email available
- Success-billed reveals and enrichments: no charge on a miss
- Contact data, firmographics, and email/phone validation in one API
Lusha pricing and product facts verified against lusha.com as of July 2026. Prices change; always confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who this is for
A quick, honest read on which tool fits your use case.
Choose 1Lookup if: you want B2B contact data by API on universal credits, with searches and reveals priced per lookup instead of a monthly plan allowance.
Consider Lusha instead if: your reps want a simple browser extension for grabbing contact details from LinkedIn profiles as they browse, and a monthly credit tier fits your volume.
Frequently asked questions
Why choose per-lookup pricing over Lusha's subscription tiers?
A subscription tier fits teams with steady, predictable reveal volume. If your enrichment runs through an API, a workflow, or in bursts, a monthly credit pool means sizing a plan around your busiest month. Per-lookup pricing tracks the actual work: every search and reveal has a visible credit cost, drawn from one shared balance.
Does 1Lookup have a browser extension like Lusha's?
No. 1Lookup is an API and dashboard, not an extension. If your reps' core motion is grabbing contacts one at a time while browsing LinkedIn profiles, Lusha's extension is genuinely convenient and this page won't pretend otherwise. 1Lookup wins on programmatic and bulk work.
What does a revealed contact cost?
B2B Contact Append is 75 credits per successful match: roughly $0.26 at Growth-plan rates, and free when no contact is found. Searching first costs 2 credits and shows which rows actually have an email, so you never pay to discover a dead end.
Where does the contact data come from?
1Lookup's B2B products query Apollo's database through a per-call data-broker integration, with normalization (seniority levels, confidence ratings, SIC/NAICS codes) applied on top. Every result carries the provider's verification status as a plain high/medium/low confidence rating.
Can I validate the emails I reveal?
Yes, on the same credits: run revealed addresses through Email Validation (1 credit each) for SMTP-level deliverability checks before they enter a sequence. Contact data and validation sharing one balance is the point of universal credits.
Is Lusha worth it in 2026?
For recruiters and SDRs who live in the Chrome extension, Lusha's ease of use makes the Starter plan easy to justify, and the free 40 credits monthly are a real trial. Phone-heavy prospecting is the catch: a phone reveal costs 10 credits, so allowances effectively shrink 10x, and heavy phone workflows get expensive quickly compared with per-lookup pricing.