What Keyword Metrics gives you
Volume and CPC
Monthly search volume and the cost per click advertisers pay, returned in dollars rather than the raw cents most APIs hand back.
- Monthly search volume
- CPC in USD
- Competitive density
- Total result count
Difficulty, banded
A 0-100 difficulty score plus a plain-language band, so a non-specialist can read the output without a scoring rubric.
- 0-100 difficulty
- very easy to very hard band
- Comparable across markets
- Filterable in bulk
Search intent classification
Informational, navigational, commercial or transactional — the field that decides what kind of page you should actually build.
- Intent labels
- Primary intent surfaced
- Commercial intent flag
- Content planning ready
AI Overview detection
Know before you invest whether Google answers this query itself. AI Overviews materially change how much traffic a number one ranking is worth.
- has_ai_overview flag
- Full SERP feature list
- People Also Ask
- Video and review carousels
12-month trend
A relative interest series across the past year, plus a rising, flat or falling direction so seasonality is obvious at a glance.
- 12-month series
- Trend direction
- Seasonality detection
- Rising-topic discovery
The best bulk product we sell
One keyword per row, flat price, no multipliers. Keyword research is inherently list-shaped and this maps onto the CSV pipeline perfectly.
- Bulk CSV supported
- Exactly linear cost
- Downloadable results
- No row-count surprises
One endpoint. A keyword in, structured data out.
Same authentication, same credit balance, and the same response envelope as every other 1Lookup product. If you have already integrated one endpoint, this one is a URL change.
curl -X POST https://api.1lookup.io/v1/keyword-metrics \
-H "Authorization: Bearer $API_KEY" \
-H "Content-Type: application/json" \
-d '{ "keyword": "crm software", "country": "us" }'{
"classification": {
"found": true,
"keyword": "crm software",
"search_volume": 673000,
"cpc_usd": 14.26,
"keyword_difficulty": 77,
"difficulty_band": "hard",
"primary_intent": "INFORMATIONAL"
},
"insights": {
"keyword_metrics_result": {
"trend_direction": "rising",
"has_ai_overview": true,
"serp_features": ["PEOPLE_ALSO_ASK", "AI_OVERVIEW", "REVIEWS"],
"estimated_monthly_traffic_value_usd": 2879094
}
}
}Every field you get back
No hidden tiers. Every field below is returned on a successful lookup at the price shown above.
Demand
- search_volume
- trends[]
- trend_direction
Commercial value
- cpc_usd
- competitive_density
- estimated_monthly_traffic_value_usd
Difficulty
- keyword_difficulty
- difficulty_band
- number_of_results
Intent
- intents[]
- primary_intent
SERP
- serp_features[]
- has_ai_overview
Who uses Keyword Metrics
Content teams planning a roadmap
Score a backlog of topic ideas by volume, difficulty and intent in one bulk job, then build only the pages where the intent matches the page type you can realistically produce.
SEO agencies pitching new business
Walk into a pitch with the prospect's whole keyword universe already sized, including which queries now trigger an AI Overview and are therefore worth less than they look.
PPC teams sizing a budget
Multiply volume by CPC across a keyword set to estimate what a campaign would actually cost before committing spend to it.
Product and market researchers
Use the 12-month trend series to spot demand that is genuinely growing rather than seasonal noise, across hundreds of terms at once.
Frequently asked questions
What does the Keyword Metrics API return?
For any keyword: monthly search volume, cost per click, keyword difficulty, competitive density, the number of results, the search intent behind it, a 12-month trend series, and which SERP features Google shows for that query — including whether it triggers an AI Overview.
Does it tell me if Google shows an AI Overview?
Yes. The SERP features array includes AI_OVERVIEW when Google displays one for that query, alongside features such as People Also Ask, video carousels, reviews and sitelinks. That is increasingly the single most important field for planning content, because an AI Overview changes the click-through economics of ranking.
What is search intent and why does it matter?
Each keyword is classified as informational, navigational, commercial or transactional. Intent tells you what kind of page will actually rank. Writing a product page for an informational query, or a blog post for a transactional one, is the most common reason good content fails to convert.
How much does a keyword lookup cost?
6 credits per keyword, which is roughly $0.021 on the Growth plan. Credits are shared with every other 1Lookup product and roll over, so keyword research does not need its own budget line.
Can I research a whole keyword list at once?
Yes, and this is the product best suited to it. One keyword per CSV row, flat pricing per row, no result multipliers. A 10,000-keyword list costs exactly 10,000 lookups and comes back as a downloadable file.
Which country's search data do I get?
The US index by default. Pass a country parameter to target another market. The country field is required upstream, so bulk jobs should include it explicitly when you are researching outside the US.