Similarweb Alternative: Audience Data by the Report, Not the Contract
Similarweb is the reference platform for digital market intelligence. But if you only occasionally need audience answers (who visits a site, from where, and what they're like), an annual platform contract is a lot of machinery for a handful of questions.
Similarweb sells website audience intelligence as seat-based subscriptions: self-serve single-user plans at published prices, with business packages and API access quoted by its sales team. 1Lookup's Audience Intelligence API returns the same class of answers as individual pay-per-report lookups on universal credits, with no seats and no sales call: traffic by country, visitor age and income, traffic sources, and onward destinations.
The audience questions, answered per lookup
Each product below answers a slice of what a Similarweb subscription covers, priced per call and available in bulk: pay only for the reports you actually pull.
Geography & traffic reports
Audience Intelligence API
Six reports per domain: traffic summary, country breakdown, age and gender, income bands, traffic sources, and onward destinations.
86 credits per report
Website performance metrics
Domain Authority API
A domain's search footprint: authority score, keyword counts, estimated organic traffic and what that traffic is worth.
10 credits per domain
Competitor keyword research
Keyword Metrics API
Volume, CPC, difficulty, intent, and SERP features for the keywords behind any site's traffic.
6 credits per keyword
Company context on a domain
Company Firmographics API
Turn the domain you just analyzed into a company profile: industry, SIC/NAICS, headcount, revenue, tech stack.
75 credits per match
1Lookup vs Similarweb: the same criteria, side by side
Both products measured on identical criteria, with Similarweb’s numbers taken from its own published pricing.
| Criteria |  1Lookup |  Similarweb |
|---|---|---|
| Pricing model | Monthly plans with universal credits; core phone, email and IP lookups cost 1 credit, enrichment and intelligence products cost more | Per-seat SaaS subscriptions, not per-lookup credits. Self-serve "Entrepreneurs" Web Intelligence packages (three tiers, 1 user each, annual or month-to-month billing) with published prices, plus a self-serve Sales Intelligence Individual plan and a standalone AI Search Intelligence (AEO) plan; everything else - Business & Enterprise platform packages, multi-user, custom data feeds, and API - is custom-priced through sales. Data pulls (Excel exports, API calls where included) consume monthly data credits: self-serve Web tiers include 100/100/500 credits per month that "refill every month and are shared between Excel downloads and API usage (if available in your package)". |
| Starting price | $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise) | $125/mo billed annually (or $199 month-to-month) for the Web Intelligence "Competitive Intelligence" plan: 1 user, 3 months of historical data, worldwide view only. Sales Intelligence "Individual" is $99/mo billed annually ($129 monthly, "1 user (1,000 credits)"); the standalone AI Search Intelligence (AEO) plan is also $99/mo billed annually ($129 monthly, 1 user, 150 tracked prompts). |
| Free option | Free single lookups via the online tools at 1lookup.io/tools, no account required | Free similarweb.com account with high-level website/app lookups - the packages-page FAQ calls the free data "a very high-level taste" of the platform, with no numeric limits published on current pricing pages. Separately, a free DigitalRank API tier gives 100 data credits/month for global website-rank lookups (per Similarweb's own knowledge-center article; that article blocks direct fetches, see notes). |
| Free trial | 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise (card required, nothing charged up front) | 7-day free trial ("Try free for 7 days" banner on Similarweb's live packages pages). Vendor schema scopes it: Web Intelligence "Free Trial Available: Yes, on self-service plans"; Sales Intelligence "Individual plan only". Third-party sources add that a credit card is required and the trial auto-converts to a paid plan; that detail is not vendor-verified. |
| Do credits expire? | Unused monthly credits roll over for 3 months; separately purchased credits last 1 year | Effectively yes - data credits are a monthly allowance, not a purchased balance: the packages page states credits "refill every month and are shared between Excel downloads and API usage (if available in your package)", and the API page states "Credits typically reset monthly". There is no published non-expiring pay-as-you-go credit option. |
What Similarweb costs at volume
| Volume | Similarweb price | Per 1,000 |
|---|---|---|
| Web Intelligence, Competitive Intelligence plan (1 user, 3 mo history) | $125/mo billed annually (= $1,500/yr) or $199/mo month-to-month | - |
| Web Intelligence, Competitive Intel & SEO & AEO plan (1 user, 6 mo history, most popular) | $333/mo billed annually (= $3,996/yr) or $399/mo month-to-month | - |
| Web Intelligence, Competitive Intel, SEO & AEO & Ads plan (1 user, 6 mo history) | $542/mo billed annually (= $6,504/yr) or $649/mo month-to-month | - |
| Sales Intelligence, Individual plan ("1 user (1,000 credits)") | $99/mo billed annually or $129/mo month-to-month | - |
Similarweb's business packages and API are quote-based, so a per-1,000 comparison isn't publishable. 1Lookup's Audience Intelligence is 86 credits per report; at Growth-plan rates that is roughly $0.30 per report, and you only pay for reports you actually pull.
Where Similarweb wins
- Category-defining competitive web/traffic intelligence with self-serve plans at published prices from $125/mo; the mid and top self-serve tiers bundle competitive intel with a full SEO toolkit, AEO (AI search visibility: brand visibility, 150 tracked prompts, sentiment, citations, AI traffic) and, on the top tier, ads intelligence
- Deep data on negotiated tiers: up to 37 months of historical data, 100+ country-level coverage, daily-level insights, subdomain and segment analysis
- Breadth well beyond web analytics under one vendor: App Intelligence, Retail/Amazon Intelligence, Stock Intelligence, and Sales Intelligence with a claimed "global database of 470M+ direct phone numbers, business emails and LinkedIn profiles" (GDPR compliant, eligible countries)
- Enterprise delivery flexibility: platform, REST & Batch APIs (API historical data up to 7 years), custom data feeds into Snowflake/AWS, BI integrations, MCP for AI workflows, and AI Studio
- Low-commitment entry: 7-day free trial on self-service plans, month-to-month billing available on all self-serve tiers, and self-serve cancellation for Entrepreneurs packages
Where 1Lookup wins
- Pay-per-report pricing with no annual contract, seats, or sales-gated quote
- Six audience report types per domain: summary, geography, age/gender, income, sources, destinations
- Audience data sits alongside SEO, company, contact, and validation products on one credit balance
- Self-serve from signup to API call, with a 7-day free trial on every plan
Similarweb pricing and product facts verified against similarweb.com as of July 2026. Prices change; always confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who this is for
A quick, honest read on which tool fits your use case.
Choose 1Lookup if: you need occasional website audience answers (traffic by country, demographics, sources) as pay-per-report lookups rather than an annual analytics contract.
Consider Similarweb instead if: digital-market intelligence is your daily job and you need deep historical trends, app data, and account-level dashboards across whole industries.
Frequently asked questions
Is there a Similarweb API alternative without a sales call?
Yes. 1Lookup's Audience Intelligence API is fully self-serve: sign up, pick a plan (every one starts with a 7-day free trial), and call the API. Each report (traffic summary, geography, demographics, income, sources, or destinations) is one flat-priced lookup on the same credits as every other 1Lookup product.
How is Similarweb's own API sold?
Similarweb's full API is part of its business packages, which are custom-quoted by its sales team rather than publicly priced (a limited free DigitalRank API tier exists for rank lookups). Its published self-serve plans cover the single-user browser platform, with data exports drawing on monthly credit allowances. The verified details are in the table on this page.
Where does 1Lookup's audience data come from?
The Audience Intelligence product draws on Semrush's Trends data via a per-call data-broker integration. Coverage is strongest for sites with meaningful traffic; a very small site can return no report, in which case standard success-billing rules keep the cost predictable.
Is 1Lookup a full Similarweb replacement?
No. Similarweb offers deep historical trends, app intelligence, stock-grade datasets, and analyst tooling that a per-report API doesn't attempt. 1Lookup replaces it for the common case: teams that need current audience answers about specific websites, programmatically or occasionally, without an annual platform commitment.
Can I profile a list of websites at once?
Yes. Audience Intelligence works in the bulk CSV pipeline: upload a column of domains, pick a report type, and get a file back with every metric appended, priced linearly per row.