1lookup

Website visitor identification

From $0.01

per identified person (5 credits); $0.02475 on Starter

Website visitor identification

$999 a month on an annual agreement ($11,988 a year) for 500 identified visitors a month on Growth

marketbetter.ai

2.5¢ per identified person, 90% below RB2B's 25¢

MarketBetter starts at $999 a month for 500 identified people, and 1Lookup starts at $99 a month for 4,000 identified people.

Looking for a MarketBetter alternative? This page sets MarketBetter pricing beside 1Lookup, with every MarketBetter figure taken from its own published pages, checked October 2026.

Start free trial See per-person pricing

7-day free trial, then a short application
You pay only for the people identified

2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product

At a glance

Here is where 1Lookup wins against MarketBetter, and where MarketBetter still wins.

MarketBetter is a signals and outreach platform for sales teams, and its annual plans include a monthly count of identified website visitors. 1Lookup identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, and a visitor it cannot identify costs nothing.

1lookupWhere 1Lookup wins

A name, a work email, a LinkedIn profile URL, a job title and a company for each identified visitor, and a phone number for about 1 in 4 people
Month-to-month plans at the listed price, from $99 a month for 4,000 identified people, down to $0.01 a person on Enterprise
You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months

What it costs

From $0.01

per identified person (5 credits); $0.02475 on Starter

Where MarketBetter wins

Unlimited users, with 36,000 enrichment credits a year on Growth and 120,000 on Scale.
Identification inside a full signals and outreach platform; Scale adds a smart dialer and CRM sync.
A managed 1:1 ABM service for 50 to 250 target accounts a quarter, from $4,500 a month.

What it costs

$999 a month on an annual agreement ($11,988 a year) for 500 identified visitors a month on Growth

Short answer

MarketBetter pricing, as its own page printed it in October 2026: $999 a month on an annual agreement ($11,988 a year) for 500 identified visitors a month on Growth. MarketBetter bills for this: a monthly count of identified visitors included in an annual platform agreement. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.

1lookupvs

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.

1Lookup

2.5¢

a person

per identified person on the $99 Starter plan, down to 1¢ on larger plans

RB2B

25¢

a person

per identified person on Pro: $149 for 600, then 25¢ each

90%

less for every person identified

RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.

RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.

People identified a month

2,500

10012,500

1Lookup$99 a month
MarketBetterCustom price
Enterprise is priced on request above Scale.
RB2B$349 a month

At 2,500 people a month, 1Lookup is $250 a month less than RB2B: 72% less.

Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.

Start free trial

Website Visitor ID requires approval: start the free trial, then send a short application.

What replaces what

Here is which 1Lookup product matches each MarketBetter job.

MarketBetter bills for this: a monthly count of identified visitors included in an annual platform agreement. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.

A sales signals and outreach platform that includes 500 or 1,000 identified visitors a month
Website Visitor ID
The person who visited, identified: name, work email, LinkedIn profile URL, job title and company, by API, webhook or CSV. Billed per identified person, and a visitor it cannot identify costs nothing.
5 credits per identified person, free when a visitor is not identified

Side by side

Both products are measured on the same criteria, using MarketBetter's own published numbers.

Criteria	1lookup
What you are billed for	5 credits for each identified person. A visitor we do not identify costs nothing.	A monthly count of identified visitors included in an annual platform agreement
Pricing model	Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product.	Annual agreements for a signals and outreach platform that includes identified website visitors: Growth includes 500 a month and Scale 1,000, with enrichment credits and unlimited users; 1:1 ABM and Enterprise are sold separately.
Starting price	$99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each.	$999 a month on an annual agreement ($11,988 a year) for 500 identified visitors a month on Growth.
Free option	A 7-day free trial on every plan. A visitor we do not identify costs nothing.	No free plan on its pricing page.
How you get started	A 7-day free trial, then a short application: we review each website before we switch on visitor identification.	No trial on its pricing page; plans are bought through its sales team.
Seat fees	None. The whole team works from one account.	None: unlimited users.
Do credits expire?	Unused subscription credits roll over for up to 3 months.	Not printed on its pricing page

At volume

This is what MarketBetter and 1Lookup cost at the same monthly volume.

MarketBetter counts identified people, which is the unit 1Lookup bills, so each row sets the same number of people side by side. Prices are the published ones, read in October 2026.

MarketBetter prices are in dollars.

Volume a month

1lookup

Lower price

100people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
MarketBetter
$999 a month
Growth, up to 500 people
1Lookup is lower
250people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
MarketBetter
$999 a month
Growth, up to 500 people
1Lookup is lower
400people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
MarketBetter
$999 a month
Growth, up to 500 people
1Lookup is lower
600people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
MarketBetter
$2,499 a month
Scale, up to 1,000 people
1Lookup is lower
1,000people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
MarketBetter
$2,499 a month
Scale, up to 1,000 people
1Lookup is lower
2,500people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
MarketBetter
Enterprise is priced on request above Scale
Different currency
5,000people a month
1Lookup
$299 a month
Growth, up to 17,000 people, $0.0176 each
MarketBetter
Enterprise is priced on request above Scale
Different currency

1Lookup is lower

At 1 to 1,000 people a month on month-to-month billing.

MarketBetter is lower

At no volume on month-to-month billing, against 1Lookup's plans.

MarketBetter figures from marketbetter.ai, October 2026. Identified website visitors inside a signals and outreach platform, with enrichment credits and unlimited users. 1Lookup figures come from the live rate card.

Set your own monthly volume in the cost calculator

How you buy

This is how you buy from 1Lookup and from MarketBetter.

1lookup

How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website

How it is sold
Annual agreements for a signals and outreach platform that includes identified website visitors: Growth includes 500 a month and Scale 1,000, with enrichment credits and unlimited users; 1:1 ABM and Enterprise are sold separately
What it starts at
$999 a month on an annual agreement ($11,988 a year) for 500 identified visitors a month on Growth
How you try it
No trial published

A real result

This is what one 1Lookup result looks like.

Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.

See the full product page

api.1lookup.ioIdentified

An identified visitor arrives as a person, a work email and the page they were on

Name: Jordan Sample
Work email: jordan.sample@example.com
Phone: +1 415 555 0142
Do-not-call flag: No
LinkedIn: linkedin.com/in/jordan-sample-example
Job title: Head of Operations
Company: Sample Freight Co
Company site: example.com
Page viewed: /pricing

Delivered to your webhook, 5 creditsShow

{
  "identified": true,
  "person": {
    "first_name": "Jordan",
    "last_name": "Sample",
    "work_email": "jordan.sample@example.com",
    "phone": "+1 415 555 0142",
    "phone_do_not_call": false,
    "job_title": "Head of Operations"
  },
  "company": { "name": "Sample Freight Co" },
  "visit": { "page_url": "https://yoursite.com/pricing" },
  "metadata": { "credits_used": 5 }
}

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Enter your monthly visitors and see what each tool's published plan costs at that volume.

Open the free tool

The evidence

Here is the evidence behind every number on this page.

Here are MarketBetter and 1Lookup side by side on the terms you check before you sign.

The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.

Term	1Lookup	MarketBetter
Minimum commitment	None. Monthly plans with no contract and no minimum volume; cancel any time	An annual agreement on Growth and Scale.
Cost per extra seat	Not listed	None: unlimited users.
API access	Included on every plan and during the free trial; there is no tier that unlocks it	Not listed
Rate limit	200 requests per 10 seconds for each API key on standard lookups and 1,000 requests a minute for each key on number type, HLR and MNP, and each account can make up to 1,000 requests a minute in total across all its keys; higher limits are available on request	Not listed
Support	Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM	Not listed

1Lookup

Source: 1lookup.io homepage, captured August 2026

MarketBetter

Source: marketbetter.ai homepage, captured October 2026

MarketBetter pricing and product facts verified against marketbetter.ai as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.

Who it is for

Pick 1Lookup or stay with MarketBetter depending on the job in front of you.

1lookup

Choose 1Lookup if

you want the lower monthly bill at 1 to 1,000 identified people a month: a Starter month covers 4,000 identified people for $99, with no charge for visitors that stay anonymous and no fee per seat.

MarketBetter

Consider MarketBetter instead if

you want a full outbound platform with a dialer and unlimited users around the visitor list: MarketBetter bundles identification with enrichment credits and outreach on an annual agreement.

Questions

People ask these questions before they switch from MarketBetter.

What is the best MarketBetter alternative?

If you want a full outbound platform with a dialer and unlimited users around the visitor list, MarketBetter is built for that: MarketBetter bundles identification with enrichment credits and outreach on an annual agreement. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.

How much does MarketBetter cost?

Annual agreements for a signals and outreach platform that includes identified website visitors: Growth includes 500 a month and Scale 1,000, with enrichment credits and unlimited users; 1:1 ABM and Enterprise are sold separately. Checked October 2026 on marketbetter.ai.

How much does 1Lookup charge for an identified visitor?

5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.

Is 1Lookup cheaper than MarketBetter?

On month-to-month billing 1Lookup costs less at 1 to 1,000 people a month. MarketBetter never costs less than a 1Lookup plan in its published range. At 500 identified people a month, 1Lookup Starter costs $99 and MarketBetter Growth costs $999.

Does MarketBetter identify people or companies?

People: MarketBetter's plans include a count of identified website visitors a month (500 on Growth, 1,000 on Scale), inside its signals and outreach platform.

Which visitors does 1Lookup identify?

Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.

What comes back for each identified person?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.

Do unused credits carry over?

1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan.

How do I switch from MarketBetter to 1Lookup?

Add one script to the pages where you want visitors identified, and pick where the people go: an API, a webhook or a CSV. MarketBetter is a whole outbound platform, so 1Lookup replaces only its visitor list: keep your dialer and sequences and send them 1Lookup's records. Run MarketBetter and Website Visitor ID side by side for a month and compare the named people you get before you cancel anything.

Is MarketBetter worth it in 2026?

Yes, if you want identification bundled into a signals and outreach platform with unlimited users and a smart dialer, on an annual agreement. If you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people, compare 1Lookup.

1lookup

Start free trial and see the person behind each visit

Start your free trial, see who is visiting your site, and compare the bill with MarketBetter.

5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.

Start free trial See per-person pricing

MarketBetter starts at $999 a month for 500 identified people, and 1Lookup starts at $99 a month for 4,000 identified people.

Here is where 1Lookup wins against MarketBetter, and where MarketBetter still wins.

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

Here is which 1Lookup product matches each MarketBetter job.

Website Visitor ID

Both products are measured on the same criteria, using MarketBetter's own published numbers.

This is what MarketBetter and 1Lookup cost at the same monthly volume.

This is how you buy from 1Lookup and from MarketBetter.

This is what one 1Lookup result looks like.

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Here is the evidence behind every number on this page.

Here are MarketBetter and 1Lookup side by side on the terms you check before you sign.

Pick 1Lookup or stay with MarketBetter depending on the job in front of you.

People ask these questions before they switch from MarketBetter.

Start your free trial, see who is visiting your site, and compare the bill with MarketBetter.

Keep researching MarketBetter with the matching 1Lookup pages.