1Lookupvs

MarketBetter

The 5 best MarketBetter alternatives in 2026 start with 1Lookup, which starts at $99 a month for 4,000 identified people, against $999 a month for 500 identified people on MarketBetter.

1Lookup is the best MarketBetter alternative when you want a named person with a work email at a price you can read per person: $99 a month for 4,000 identified people, and nothing for a visitor it cannot identify. Warmly, RB2B, Leadpipe and Common Room are the other picks here, each with the case where it fits better.

5 credits for each identified person, and nothing for a visitor who is not identified
A name, work email, LinkedIn profile URL, job title and company for each identified visitor, with a phone number on about 1 in 4, worldwide outside Europe, by API, webhook or CSV
Unused subscription credits roll over for up to 3 months, with no fee per seat

Prices verified October 2026 on each vendor’s own pricing page.

These are the reasons teams look beyond MarketBetter.

Identification comes only inside the platform, on an annual agreement from $11,988 a year.
Growth includes 500 identified visitors a month and Scale 1,000.

1Lookup leads the shortlist, followed by the closest swaps.

1. 1LookupTop pick, our product

Best for a named person with a work email on every identified visit

Pick 1Lookup when you want the person behind a visit, not just the company: a name, work email, LinkedIn profile URL, job title and company for each identified visitor, and a phone number for about 1 in 4, anywhere outside Europe, billed per identified person and delivered by API, webhook or CSV. It starts with a 7-day free trial and a short access application.

Starting price: $99 a month for 4,000 identified people.
Free option: Visitors who are not identified are never billed; it starts with a 7-day free trial and a short access application.
Where it wins: 5 credits for each identified person, and nothing for a visitor who is not identified, so the bill follows the people you actually get.

The price of one identified person on each 1Lookup plan, falling from Starter to Enterprise because a larger plan buys credits at a lower price, while the person always costs the same number of credits

See Website Visitor ID

2. Warmly

Best for chat, outbound and intent signals on top of identification

Pick Warmly when you want more than identification in one product: an AI chatbot, warm calling, retargeting and buying-intent signals, bought through a sales call on an annual or quarterly plan.

Starting price: From $10,000 a year for AI Web-Deanonymization on annual billing, or $4,875 a quarter on quarterly billing; the page says to talk to sales.
Free option: None published
The catch: The entry price is an annual commitment: the first product starts at $10,000 a year, or $4,875 a quarter on quarterly billing.

Source: Warmly pricing page, warmly.ai/p/pricing, captured October 2026

1Lookup vs Warmly: full comparison

3. RB2B

Best for a free plan and a price printed at every volume

Pick RB2B when you want to start on a free plan that has no end date, or you need a price printed at every step up to 12,500 identified people a month, with Slack and Teams alerts on every plan.

Starting price: $79 a month for Starter (300 resolutions, LinkedIn URLs pushed to Slack or Teams, no email addresses); $149 a month for Pro, which adds business email addresses and all integrations (600 resolutions).
Free option: A Free plan with no end date: company-level identification and 150 resolutions a month, pushed to Slack, with no person-level identification and no email addresses.
The catch: Person-level identification is US only: the page says Company-Level ID is global on every plan, but contact-level (person) ID covers US visitors only.

Source: RB2B pricing page, rb2b.com/pricing, captured October 2026

1Lookup vs RB2B: full comparison

4. Leadpipe

Best for a printed price up to 200,000 IDs a month

Pick Leadpipe when you want 260+ ready integrations, phone enrichment and ICP scoring in the plan, or a printed Agency price for 100,000 or 200,000 IDs a month.

Starting price: $147 a month for 500 IDs on Pro.
Free option: A free trial of 7 days or 500 identified profiles, with no card required.
The catch: Full API access starts at Platforms, from $2,499 a month; Pro and Agency do not include it.

1Lookup vs Leadpipe: full comparison

5. Common Room

Best for website visits scored with other buyer signals

Pick Common Room when you want website deanonymization inside a buyer-intelligence platform with scoring and research credits, on an annual plan from $2,500 a month.

Starting price: $2,500 a month billed annually on Essential, with 1,000 website deanonymizations a month, 5 seats and up to 100,000 contacts.
Free option: None published
The catch: The one printed plan is $2,500 a month billed annually, which is $2.50 a deanonymization at Essential's 1,000 a month.

1Lookup vs Common Room: full comparison

This table compares all 5 on the same criteria.

Product	Starting price	Free option
1Lookup	$99 a month for 4,000 identified people.	Visitors who are not identified are never billed; it starts with a 7-day free trial and a short access application.
Warmly	From $10,000 a year for AI Web-Deanonymization on annual billing, or $4,875 a quarter on quarterly billing; the page says to talk to sales.	None published
RB2B	$79 a month for Starter (300 resolutions, LinkedIn URLs pushed to Slack or Teams, no email addresses); $149 a month for Pro, which adds business email addresses and all integrations (600 resolutions).	A Free plan with no end date: company-level identification and 150 resolutions a month, pushed to Slack, with no person-level identification and no email addresses.
Leadpipe	$147 a month for 500 IDs on Pro.	A free trial of 7 days or 500 identified profiles, with no card required.
Common Room	$2,500 a month billed annually on Essential, with 1,000 website deanonymizations a month, 5 seats and up to 100,000 contacts.	None published

Prices verified from each vendor’s public pricing page as of October 2026. Pricing models differ (subscriptions, pay-as-you-go credits, per-lookup metering), so compare at your real monthly volume; the full per-vendor volume tables are on each linked comparison page.

This is who should choose each one.

1Lookup: Best for a named person with a work email on every identified visit.
Warmly: Best for chat, outbound and intent signals on top of identification.
RB2B: Best for a free plan and a price printed at every volume.
Leadpipe: Best for a printed price up to 200,000 IDs a month.
Common Room: Best for website visits scored with other buyer signals.

This is how much work a switch takes.

On the 1Lookup side the move is one script on the pages where you want visitors identified and a place for the records to go: an API, a webhook or a CSV. MarketBetter is a whole outbound platform, so 1Lookup replaces only its visitor list: keep your dialer and sequences and send them 1Lookup's records. Run MarketBetter and Website Visitor ID side by side on the same pages for a month and compare the number of named people you get before you cancel anything.

How Website Visitor ID bills: every visit to your pages is seen, the visitors who can be named become identified people with a work email and are billed once each, and the visitors who cannot be named are dropped at no charge

The same identified-person record for a fictional visitor arriving three ways from Website Visitor ID: read by API, posted to your URL by webhook, or downloaded as a CSV file, with the same fields each time

These are the questions people ask about MarketBetter alternatives.

What is the best MarketBetter alternative?

1Lookup, if you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people. MarketBetter stays the better fit if you want a full outbound platform with a dialer and unlimited users around the visitor list: MarketBetter bundles identification with enrichment credits and outreach on an annual agreement.

Is there a cheaper MarketBetter alternative?

On month-to-month billing 1Lookup costs less at 1 to 1,000 people a month. MarketBetter never costs less than a 1Lookup plan in its published range.

Does MarketBetter identify people or companies?

People: MarketBetter's plans include a count of identified website visitors a month (500 on Growth, 1,000 on Scale), inside its signals and outreach platform.

What does 1Lookup return for each visitor?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people. Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.

Start your free trial and see Website Visitor ID on your own site.

Website Visitor ID requires approval: start the 7-day free trial, then send a short application about your website. It costs 5 credits for each identified person and nothing for a visitor it cannot identify.

Start free trial 1Lookup vs MarketBetter in depth