What does it cost to identify the people visiting your website?
Type how many identified people you expect a month and read the monthly price of 1Lookup beside RB2B, Leadpipe, Happierleads, Snitcher, Leadfeeder and the other tools that print a price list, each read from its own published page.
Start from your visitors instead
Enter both numbers to turn visitors into identified people.
1Lookup
Starter, up to 4,000 identified people, $0.099 each at your number
$99 a month
SnitcherPlatform, up to 1,000 companies, $0.339 each at your number, counted as companies
$339 a month
1Lookup is lower
LeadinfoScale, up to 1,000 companies, $0.442 each at your number, counted as companies
$442 a month
1Lookup is lower
LeadfeederDiscover, up to 1,000 companies, €0.441 each at your number, counted as companies
€441 a month
Different currency
WarmlyA suite sold by a sales call, from 10,000 credits a month, with no price per identified person
From $10,000 a year
1Lookup charges for each identified person and for no one else
A visit that cannot be tied to a person costs no credits. An identified person costs 5 credits on every plan, and a larger plan buys each credit for less, which is why the price of a person falls from $0.02475 on Starter to $0.01 on Enterprise.
Every price here was read from the tool's own pricing page in October 2026
1Lookup, RB2B, Leadpipe, Happierleads, Knock2, Bullseye, LeadPost and Opensend count identified people. Snitcher, Leadinfo, Leadfeeder and Albacross count identified companies, so a company with several visitors counts once for them and once for each person on 1Lookup. The calculator prices the same number on each side and names the unit on every row.
Where a tool prints a price for each step of volume, the calculator shows the cheapest published step that covers your number. Above the last printed step it shows what the tool's page says instead of a guess.
RB2B pricing, captured 2026-10-25
Snitcher pricing, captured 2026-10-25
Leadfeeder pricing, captured 2026-10-25
Albacross pricing, captured 2026-10-25- RB2B pricing page
- Snitcher pricing page
- Leadfeeder pricing page
- Leadinfo pricing page
- Albacross pricing page
Leadpipe pricing page
Happierleads pricing page
Knock2 pricing page
Bullseye pricing page
LeadPost pricing page
Opensend pricing page- SiteID pricing page
MarketBetter pricing page
LeadLander pricing page
Factors.ai pricing page- Warmly pricing page
Lead Forensics pricing page
Questions about website visitor identification pricing
How much does website visitor identification cost?
It depends on what is counted. RB2B counts identified people and prints plans from $149 a month for 600. Snitcher, Leadinfo, Leadfeeder and Albacross count identified companies and print plans from $49, $73, €79 and €59 a month for 50. 1Lookup counts identified people at 5 credits each, from $99 a month for 4,000. Checked October 2026.
How does 1Lookup price an identified person?
5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.
Why does the calculator ask for identified people and not visitors?
Every tool bills for the visitors it identifies, not for all the visits to a site, and the share it can identify depends on your traffic. The calculator takes your own number, and the optional box turns your visitors into identified people with a share you type in. It assumes none.
Why are euro prices not converted to dollars?
Leadfeeder and Albacross print their prices in euros, and the exchange rate moves every day, so each price is shown in the currency it is printed in. A euro tool has a price and no verdict next to 1Lookup's dollar price.
Why are Warmly and Lead Forensics not in the bars?
Warmly prints a yearly price, from $10,000, for a suite that includes more than identification, and no price per identified visitor. Lead Forensics prints no price and sets it from your traffic after a demo. Neither can be priced at a number of identified people, so nothing is estimated for them.
Do unused credits carry over?
1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan. The same credits also pay for phone, email and IP lookups.
Read the full comparison with any of these tools
1Lookup vs RB2BRB2B alternative and RB2B pricing1Lookup vs SnitcherSnitcher alternative and pricing1Lookup vs LeadfeederPrices in euros, shown as printed1Lookup vs WarmlyA yearly suite against a per-person price1Lookup vs LeadinfoCompany plans against a per-person priceWebsite Visitor IDThe 1Lookup productMore on the plans behind these prices is on the 1Lookup pricing page.