1lookup

Website visitor identification

From $0.01

per identified person (5 credits); $0.02475 on Starter

Website visitor identification

No public price; sold by quote

leadforensics.com

2.5¢ per identified person, 90% below RB2B's 25¢

Lead Forensics prints no price and starts with a demo, and 1Lookup prints every price, starting at $99 a month for 4,000 identified people.

Looking for a Lead Forensics alternative? This page sets Lead Forensics pricing beside 1Lookup, with every Lead Forensics figure taken from its own published pages, checked October 2026.

Start free trial See per-person pricing

7-day free trial, then a short application
You pay only for the people identified

2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product

At a glance

Here is where 1Lookup wins against Lead Forensics, and where Lead Forensics still wins.

Both tell you who is behind a visit. Lead Forensics is the company-level one: it tracks the IP addresses of the businesses visiting your site and sells two plans, Essentials and Automate, quoted after a demo from your own traffic, with unlimited users. 1Lookup is the person-level one: it identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, on a plan price you can read before you talk to anyone.

1lookupWhere 1Lookup wins

Every price is printed: the cost of an identified person and the monthly price of each plan, with no demo needed to see them
The individual visitor, not only the company: a name, a work email and a LinkedIn profile URL for each identified person
You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months

What it costs

From $0.01

per identified person (5 credits); $0.02475 on Starter

Where Lead Forensics wins

Unlimited users: the page says there is no limit on logins and the number of users does not affect the price.
Contact data for decision makers: both plans list decision maker contact data, real-time visitor alerts and a lead and pipeline manager, and Automate adds workflow automation, automated lead routing and account matching.
Help to get started: both plans list a dedicated customer success manager and a customer training academy.

What it costs

No public price; sold by quote

Short answer

Lead Forensics sells Essentials and Automate, each with a Book a demo button and no price. Its pricing page says the cost is based on how much traffic your website generates, and a one-week trial shows the volume and sets the price. 1Lookup prints its prices: 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.

1lookupvs

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.

1Lookup

2.5¢

a person

per identified person on the $99 Starter plan, down to 1¢ on larger plans

RB2B

25¢

a person

per identified person on Pro: $149 for 600, then 25¢ each

90%

less for every person identified

RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.

RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.

People identified a month

2,500

10012,500

1Lookup$99 a month
RB2B$349 a month

Lead Forensics prints no price: it is set from your traffic after a demo, checked October 2026.

At 2,500 people a month, 1Lookup is $250 a month less than RB2B: 72% less.

Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.

Start free trial

Website Visitor ID requires approval: start the free trial, then send a short application.

What replaces what

Here is which 1Lookup product matches each Lead Forensics job.

Lead Forensics sets its price from your website traffic after a demo and a one-week trial. 1Lookup prints the price of each identified person, in credits, and the monthly price of every plan, so you can size a month before you apply.

Website visitor identification, decision maker contact data and visitor alerts (quoted after a demo)
Website Visitor ID
The person who visited, identified: name, work email, LinkedIn profile URL, job title and company, by API, webhook or CSV. Billed per identified person, and a visitor it cannot identify costs nothing.
5 credits per identified person, free when a visitor is not identified

Side by side

Both products are measured on the same criteria, using Lead Forensics's own published numbers.

Criteria	1lookup
What you are billed for	5 credits for each identified person. A visitor we do not identify costs nothing.	A price set from your website traffic, quoted after a demo
Pricing model	Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product.	Quoted after a demo: the page says pricing is calculated from your website visitors, in two plans, Essentials and Automate, each with a Book a demo button. No price is printed.
Starting price	$99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each.	No price is printed on its pricing page; it is quoted after a demo.
Free option	A 7-day free trial on every plan. A visitor we do not identify costs nothing.	No free plan on its pricing page.
How you get started	A 7-day free trial, then a short application: we review each website before we switch on visitor identification.	A one-week free, no-obligation trial, set up by filling in a form or calling; the representative walks through your traffic at the end of the week.
Seat fees	None. The whole team works from one account.	None: unlimited users, which the page says do not affect the price.
Do credits expire?	Unused subscription credits roll over for up to 3 months.	Not printed on its pricing page

At volume

Lead Forensics prints no price, and these are the 1Lookup plans you can read today.

Lead Forensics says its price is set from your website traffic after a demo, so there is no published number to set beside ours, as of October 2026. Every 1Lookup plan and the cost of each identified person is below.

1Lookup plan	A month	Identified people	Each person
Starter	$99	up to 4,000	$0.02475
Growth	$299	up to 17,000	$0.0176
Professional	$799	up to 50,000	$0.016
Enterprise	$1,999	up to 200,000	$0.01

5 credits for each identified person on every plan. A visitor who is not identified costs nothing.

Lead Forensics pricing page: leadforensics.com, October 2026.

Set your own monthly volume in the cost calculator

How you buy

This is how you buy from 1Lookup and from Lead Forensics.

1lookup

How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website

How it is sold
Quoted after a demo: the page says pricing is calculated from your website visitors, in two plans, Essentials and Automate, each with a Book a demo button
What it starts at
No public price; sold by quote
How you try it
A one-week free, no-obligation trial, set up by filling in a form or calling; the representative walks through your traffic at the end of the week

A real result

This is what one 1Lookup result looks like.

Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.

See the full product page

api.1lookup.ioIdentified

An identified visitor arrives as a person, a work email and the page they were on

Name: Jordan Sample
Work email: jordan.sample@example.com
Phone: +1 415 555 0142
Do-not-call flag: No
LinkedIn: linkedin.com/in/jordan-sample-example
Job title: Head of Operations
Company: Sample Freight Co
Company site: example.com
Page viewed: /pricing

Delivered to your webhook, 5 creditsShow

{
  "identified": true,
  "person": {
    "first_name": "Jordan",
    "last_name": "Sample",
    "work_email": "jordan.sample@example.com",
    "phone": "+1 415 555 0142",
    "phone_do_not_call": false,
    "job_title": "Head of Operations"
  },
  "company": { "name": "Sample Freight Co" },
  "visit": { "page_url": "https://yoursite.com/pricing" },
  "metadata": { "credits_used": 5 }
}

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Enter your monthly visitors and see what each tool's published plan costs at that volume.

Open the free tool

The evidence

Here is the evidence behind every number on this page.

Here are Lead Forensics and 1Lookup side by side on the terms you check before you sign.

The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.

Term	1Lookup	Lead Forensics
Minimum commitment	None. Monthly plans with no contract and no minimum volume; cancel any time	Not listed
Cost per extra seat	Not listed	None: unlimited users, which the page says do not affect the price.
API access	Included on every plan and during the free trial; there is no tier that unlocks it	Not listed
Rate limit	200 requests per 10 seconds for each API key on standard lookups and 1,000 requests a minute for each key on number type, HLR and MNP, and each account can make up to 1,000 requests a minute in total across all its keys; higher limits are available on request	Not listed
Support	Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM	A dedicated customer success manager and a phone line for a demo or questions.

1Lookup

Source: 1lookup.io homepage, captured August 2026

Lead Forensics

Source: leadforensics.com homepage, captured October 2026

Lead Forensics pricing and product facts verified against leadforensics.com as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.

Who it is for

Pick 1Lookup or stay with Lead Forensics depending on the job in front of you.

1lookup

Choose 1Lookup if

you want to read the price before you apply: Starter is $99 a month for 4,000 identified people, and the pricing page shows the plans up to 200,000 people a month.

Lead Forensics

Consider Lead Forensics instead if

you want a managed service with a representative: Lead Forensics sells two plans after a demo, with a one-week trial, unlimited users, a dedicated customer success manager and decision-maker contact data.

Questions

People ask these questions before they switch from Lead Forensics.

What is the best Lead Forensics alternative?

If you want a managed service with a dedicated customer success manager, a training academy, CRM workflow automation and a demo to walk you through your traffic, Lead Forensics is built for that. If you want identified people as data, by API, webhook or CSV, with the price on the page, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.

How much does Lead Forensics cost?

Lead Forensics prints no price. Its pricing page says the cost is based on how much traffic you generate, that the trial shows your volume and determines the cost, and that the number of users does not affect the price. Both plans, Essentials and Automate, say Book a demo. Checked October 2026.

How much does 1Lookup charge for an identified visitor?

5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.

Is 1Lookup cheaper than Lead Forensics?

Lead Forensics prints no price, so no number here can say which is cheaper for you, and none is estimated. What 1Lookup prints is Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Ask Lead Forensics for its quote and set it beside those.

How does Lead Forensics identify visitors?

Its pricing page says it uses a small piece of code, much like Google Analytics, that tracks the IP addresses of businesses visiting a website. That identifies the company behind a visit. 1Lookup identifies the individual person, and bills for each one it identifies.

How long is the Lead Forensics free trial?

One week, set up by filling in a form or calling, and the page says it is free and no-obligation. A representative walks you through your website traffic at the end of the trial. 1Lookup starts with a 7-day free trial and a short access application.

Which visitors does 1Lookup identify?

Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.

What comes back for each identified person?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.

Do unused credits carry over?

1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan.

Is Lead Forensics worth it in 2026?

If you want a vendor to run the programme with you, with a customer success manager, training and unlimited users, a quote may be worth asking for. If you want to read the price first, or you are sizing a month of up to 4,000 identified people, 1Lookup prints every figure.

1lookup

Start free trial and read the price of each identified person

Start your free trial, see who is visiting your site, and compare the bill with Lead Forensics.

5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.

Start free trial See per-person pricing

Lead Forensics prints no price and starts with a demo, and 1Lookup prints every price, starting at $99 a month for 4,000 identified people.

Here is where 1Lookup wins against Lead Forensics, and where Lead Forensics still wins.

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

Here is which 1Lookup product matches each Lead Forensics job.

Website Visitor ID

Both products are measured on the same criteria, using Lead Forensics's own published numbers.

Lead Forensics prints no price, and these are the 1Lookup plans you can read today.

This is how you buy from 1Lookup and from Lead Forensics.

This is what one 1Lookup result looks like.

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Here is the evidence behind every number on this page.

Here are Lead Forensics and 1Lookup side by side on the terms you check before you sign.

Pick 1Lookup or stay with Lead Forensics depending on the job in front of you.

People ask these questions before they switch from Lead Forensics.

Start your free trial, see who is visiting your site, and compare the bill with Lead Forensics.

Keep researching Lead Forensics with the matching 1Lookup pages.