Website visitor identification
From $0.01
per identified person (5 credits); $0.02475 on Starter
Website visitor identification
€79 a month for Discover, billed annually (€113 billed monthly), for up to 50 companies, in euros
leadfeeder.com
2.5¢ per identified person, 90% below RB2B's 25¢
Leadfeeder starts at €79 a month for 50 identified companies billed annually, and 1Lookup starts at $99 a month for 4,000 identified people.
Looking for a Leadfeeder alternative? This page sets Leadfeeder pricing beside 1Lookup, with every Leadfeeder figure taken from its own published pages, checked October 2026.
- 7-day free trial, then a short application
- You pay only for the people identified
2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product
At a glance
Here is where 1Lookup wins against Leadfeeder, and where Leadfeeder still wins.
Both tell you who is behind a visit. Leadfeeder, published by Dealfront Group, is the company-level one: it identifies the companies visiting your site, adds web analytics on channels, campaigns and pages, and sells plans in euros by the number of unique companies identified a month. 1Lookup is the person-level one: it identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, priced in dollars.
- The individual visitor, not only the company: a name, a work email and a LinkedIn profile URL for each identified person
- One price in dollars that includes the contact details, where Leadfeeder sells verified emails and phones as separate credits from Activate
- You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
- The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months
What it costs
From $0.01
per identified person (5 credits); $0.02475 on Starter
- A free plan that lasts: Lite costs €0 with unlimited users, a 7-day history and the last 100 identified companies a month.
- No seat fees and no limit on sites: the page lists unlimited users and unlimited tracked domains on every plan.
- Web analytics on top of identification: every plan includes reports on which channels, campaigns and pages bring the companies you want, and Discover adds Google and LinkedIn ad reports, real-time alerts, CRM sync and API and MCP access.
- Contact data on Activate: verified emails and phones, intent-signal filters, B2B display campaigns and CRM automations start at the Activate plan.
- A filter on bad traffic: the page says it filters out ISPs and low-quality traffic, and counts a company that visits many times as one identified company.
What it costs
€79 a month for Discover, billed annually (€113 billed monthly), for up to 50 companies, in euros
Short answer
Leadfeeder prints its prices in euros: a free Lite plan, then Discover from €79 a month for 50 companies on annual billing, Activate at €429 for 2,000, and Scale on annual billing only. 1Lookup prints dollars and charges 5 credits per identified person, nothing for an unidentified visitor, from $99 a month for 4,000 identified people. The two currencies are not converted here.
Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.
The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.
1Lookup
2.5¢
a person
RB2B
25¢
a person
90%
less for every person identified
RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.
RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.
2,500
1Lookup$99 a month
RB2B$349 a month
Leadfeeder prints euros and counts companies: from €113 a month for 50 companies, month to month (Discover), checked October 2026.
At 2,500 people a month, 1Lookup is $250 a month less than RB2B: 72% less.
Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.
Website Visitor ID requires approval: start the free trial, then send a short application.
What replaces what
Here is which 1Lookup product matches each Leadfeeder job.
Leadfeeder counts the unique companies it identifies in a month and sells contact data as separate credits from its Activate plan. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.
Side by side
Both products are measured on the same criteria, using Leadfeeder's own published numbers.
| Criteria | ||
|---|---|---|
| What you are billed for | 5 credits for each identified person. A visitor we do not identify costs nothing. | Each unique company identified in a month; a company that visits many times counts once |
| Pricing model | Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product. | Monthly subscription in euros, by the number of unique companies identified in a month, in four plans: Lite (free), Discover, Activate and Scale, plus Enterprise. Annual billing is about 30% lower than monthly billing; Scale is billed annually only. Verified emails and phones, and AI enrichment, are paid for with separate monthly credits. |
| Starting price | $99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each. | €79 a month for Discover, billed annually (€113 billed monthly), for up to 50 companies, in euros. |
| Free option | A 7-day free trial on every plan. A visitor we do not identify costs nothing. | Lite is free forever with no card: unlimited users, a 7-day visitor history and the last 100 identified companies a month in the Web Visitors view, with channel, campaign and page reports. |
| How you get started | A 7-day free trial, then a short application: we review each website before we switch on visitor identification. | A 14-day free trial with full access on the paid plans; the page says no credit card is needed. |
| Seat fees | None. The whole team works from one account. | None: unlimited users on every plan. |
| Do credits expire? | Unused subscription credits roll over for up to 3 months. | Not printed on its pricing page |
At volume
This is what Leadfeeder and 1Lookup cost at the same monthly volume.
Leadfeeder counts unique identified companies and 1Lookup counts identified people, so a company with three visitors is one identification on Leadfeeder and up to three on 1Lookup. Each row uses the same number for both, so read it against the number of people you expect and the number of companies you expect. Prices are the published ones, read in October 2026.
Euro prices are shown as printed and are not converted.
Volume a month
Lower price
100companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadfeeder
€156 a month
Discover, up to 100 companies
Different currency250companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadfeeder
€256 a month
Discover, up to 400 companies
Different currency400companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadfeeder
€256 a month
Discover, up to 400 companies
Different currency600companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadfeeder
€441 a month
Discover, up to 1,000 companies
Different currency1,000companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadfeeder
€441 a month
Discover, up to 1,000 companies
Different currency2,500companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadfeeder
€713 a month
Activate, up to 3,000 companies
Different currency5,000companies a month
1Lookup
$299 a month
Growth, up to 17,000 people, $0.0176 each
Leadfeeder
€829 a month
Scale, up to 6,000 companies
Different currency
Leadfeeder prints its plans in euros and 1Lookup prints dollars. The two are shown as printed, so this table does not call a winner; set your own volume in the calculator to read both numbers next to each other.
Leadfeeder figures from leadfeeder.com, October 2026. Company identification on Discover; verified emails and phones, paid with credits, from Activate. 1Lookup figures come from the live rate card.
Set your own monthly volume in the cost calculatorHow you buy
This is how you buy from 1Lookup and from Leadfeeder.
How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website
How it is sold
Monthly subscription in euros, by the number of unique companies identified in a month, in four plans: Lite (free), Discover, Activate and Scale, plus Enterprise
What it starts at
€79 a month for Discover, billed annually (€113 billed monthly), for up to 50 companies, in euros
How you try it
A 14-day free trial with full access on the paid plans; the page says no credit card is needed
A real result
This is what one 1Lookup result looks like.
Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.
An identified visitor arrives as a person, a work email and the page they were on
- Name
- Jordan Sample
- Work email
- jordan.sample@example.com
- Phone
- +1 415 555 0142
- Do-not-call flag
- No
- linkedin.com/in/jordan-sample-example
- Job title
- Head of Operations
- Company
- Sample Freight Co
- Company site
- example.com
- Page viewed
- /pricing
Delivered to your webhook, 5 creditsShowHide
{
"identified": true,
"person": {
"first_name": "Jordan",
"last_name": "Sample",
"work_email": "jordan.sample@example.com",
"phone": "+1 415 555 0142",
"phone_do_not_call": false,
"job_title": "Head of Operations"
},
"company": { "name": "Sample Freight Co" },
"visit": { "page_url": "https://yoursite.com/pricing" },
"metadata": { "credits_used": 5 }
}Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.
Enter your monthly visitors and see what each tool's published plan costs at that volume.
The evidence
Here is the evidence behind every number on this page.
This is Leadfeeder’s pricing page, as we read it.
Every Leadfeeder figure above is taken from this page. It is reproduced here so you can check the numbers against the source instead of trusting our transcription of them, and the caption links straight to it. Prices change; the capture date says how fresh this is.

Here are Leadfeeder and 1Lookup side by side on the terms you check before you sign.
The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.
| Term | 1Lookup | Leadfeeder |
|---|---|---|
| Minimum commitment | None. Monthly plans with no contract and no minimum volume; cancel any time | Scale is billed annually only; the other paid plans can be billed monthly. |
| Cost per extra seat | Not listed | None: unlimited users on every plan. |
| API access | Included on every plan and during the free trial; there is no tier that unlocks it | API and MCP access from Discover. |
| Rate limit | 200 requests per 10 seconds for each API key on standard lookups and 1,000 requests a minute for each key on number type, HLR and MNP, and each account can make up to 1,000 requests a minute in total across all its keys; higher limits are available on request | Not listed |
| Support | Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM | A help center, an academy and a contact form; Scale adds a dedicated customer success manager. |
1Lookup

Leadfeeder

Leadfeeder pricing and product facts verified against leadfeeder.com as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who it is for
Pick 1Lookup or stay with Leadfeeder depending on the job in front of you.
Choose 1Lookup if
you sell to people and want a name, work email and LinkedIn page per visitor, paid per identified person and in dollars, with no plan tier to climb to reach contact data.
Consider Leadfeeder instead if
you want a free plan or web analytics beside company identification: Leadfeeder's Lite plan is free with unlimited users, and its reports show which channels, campaigns and pages bring the companies you want.
Questions
People ask these questions before they switch from Leadfeeder.
What is the best Leadfeeder alternative?
If your team works account by account and wants web analytics, ad reports and a free plan to start on, Leadfeeder is built for that. If you want the individual person as data, by API, webhook or CSV, priced in dollars at 5 credits per person, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.
How much does Leadfeeder cost?
Leadfeeder prints euros. Lite is €0 for the last 100 identified companies a month with a 7-day history. Discover on annual billing is €79 for 50, €109 for 100, €139 for 200, €179 for 400, €249 for 500, €309 for 1,000 companies a month. Activate is €429 for 2,000, €499 for 3,000, €579 for 4,000. Scale is billed annually only, from €829. Billed monthly, Discover starts at €113. Above 10,000 companies the price is on request. Checked October 2026.
How much does 1Lookup charge for an identified visitor?
5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.
Is 1Lookup cheaper than Leadfeeder?
Leadfeeder prices in euros and 1Lookup prices in dollars, so this page prints both as they are and does not convert one into the other. Enter your own volume in the cost calculator to read the two numbers next to each other. At 100 a month (people on 1Lookup, companies on Leadfeeder), 1Lookup Starter costs $99 and Leadfeeder Discover costs €156, in euros as printed and not converted. At 400 a month (people on 1Lookup, companies on Leadfeeder), 1Lookup Starter costs $99 and Leadfeeder Discover costs €256, in euros as printed and not converted. Leadfeeder counts companies identified for the first time in a billing period, where 1Lookup bills each identified person, so a company with several visitors counts once on Leadfeeder and once for each person on 1Lookup.
Why are the prices not converted into dollars?
Leadfeeder's pricing page prints euros, and an exchange rate moves every day, so this page shows each price in the currency it is printed in. Enter your own volume in the cost calculator to read the two numbers side by side.
Does Leadfeeder identify individual visitors?
Its plans count unique identified companies. Verified emails and phone numbers for the people inside them are bought with separate monthly credits from the Activate plan. 1Lookup bills the individual identified person, with the contact details included in the 5 credits.
Which visitors does 1Lookup identify?
Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.
What comes back for each identified person?
Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.
Do unused credits carry over?
1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan. Leadfeeder's paid plans are monthly allowances of unique companies.
Is Leadfeeder worth it in 2026?
Yes, if you want company-level visibility with analytics around it: Lite is free, there are no seat fees and no limit on tracked domains, and a company that visits many times counts once. If you need the individual person, or a month of up to 4,000 identified people at a fixed dollar price, compare 1Lookup.
Start free trial and see the person behind each visit
Start your free trial, see who is visiting your site, and compare the bill with Leadfeeder.
5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.
