Website visitor identification
From $0.01
per identified person (5 credits); $0.02475 on Starter
Website visitor identification
$99 a month for 300 identified leads, billed monthly
happierleads.com
2.5¢ per identified person, 90% below RB2B's 25¢
Happierleads starts at $99 a month for 300 identified people, and 1Lookup starts at $99 a month for 4,000 identified people.
Looking for a Happierleads alternative? This page sets Happierleads pricing beside 1Lookup, with every Happierleads figure taken from its own published pages, checked October 2026.
- 7-day free trial, then a short application
- You pay only for the people identified
2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product
At a glance
Here is where 1Lookup wins against Happierleads, and where Happierleads still wins.
Happierleads identifies website visitors at person level and sets the monthly price with a volume slider by identified leads, with every feature at every volume. 1Lookup identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, and a visitor it cannot identify costs nothing.
- A name, a work email, a LinkedIn profile URL, a job title and a company for each identified visitor, and a phone number for about 1 in 4 people
- Month-to-month plans at the listed price, from $99 a month for 4,000 identified people, down to $0.01 a person on Enterprise
- You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
- The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months
What it costs
From $0.01
per identified person (5 credits); $0.02475 on Starter
- Every feature at every volume, including person-level identification, intent data, a sequencer, CRM integrations, a REST API and an MCP server.
- Bot and ISP traffic is never billed, and neither are visitors caught by your exclusion filters.
- Self-serve with no lock-in: volume can be moved up or down at any time, and upgrades are pro-rated.
- The price per lead falls with volume, from $0.33 at 300 a month to $0.087 at 15,000, and its FAQ quotes $0.04 at 1,000,000.
- The page says it identifies visitors across 174+ countries.
What it costs
$99 a month for 300 identified leads, billed monthly
Short answer
Happierleads pricing, as its own page printed it in October 2026: $99 a month for 300 identified leads, billed monthly. Happierleads bills for this: each identified lead, a visitor with contact data; bot and ISP traffic and visitors caught by your exclusion filters are not billed. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.
Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.
The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.
1Lookup
2.5¢
a person
RB2B
25¢
a person
90%
less for every person identified
RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.
RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.
2,500
1Lookup$99 a month
Happierleads$579 a month
RB2B$349 a month
At 2,500 people a month, 1Lookup is $480 a month less than Happierleads: 83% less.
Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.
Website Visitor ID requires approval: start the free trial, then send a short application.
What replaces what
Here is which 1Lookup product matches each Happierleads job.
Happierleads bills for this: each identified lead, a visitor with contact data; bot and ISP traffic and visitors caught by your exclusion filters are not billed. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.
Side by side
Both products are measured on the same criteria, using Happierleads's own published numbers.
| Criteria | ||
|---|---|---|
| What you are billed for | 5 credits for each identified person. A visitor we do not identify costs nothing. | Each identified lead, a visitor with contact data; bot and ISP traffic and visitors caught by your exclusion filters are not billed |
| Pricing model | Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product. | A volume slider sets the monthly price by identified leads, from 300 to 15,000 a month on the page, with every feature at every volume. Annual billing is 30% off. |
| Starting price | $99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each. | $99 a month for 300 identified leads, billed monthly. |
| Free option | A 7-day free trial on every plan. A visitor we do not identify costs nothing. | No free plan on its pricing page. |
| How you get started | A 7-day free trial, then a short application: we review each website before we switch on visitor identification. | A 7-day free trial with no card, including 100 identified visitors with full person-level data. |
| Seat fees | None. The whole team works from one account. | Not printed on its pricing page |
| Do credits expire? | Unused subscription credits roll over for up to 3 months. | Not printed on its pricing page |
At volume
This is what Happierleads and 1Lookup cost at the same monthly volume.
Happierleads counts identified people, which is the unit 1Lookup bills, so each row sets the same number of people side by side. Prices are the published ones, read in October 2026.
Happierleads prices are in dollars.
Volume a month
Lower price
100people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Happierleads
$99 a month
300 leads, up to 300 people
Same price250people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Happierleads
$99 a month
300 leads, up to 300 people
Same price400people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Happierleads
$142 a month
500 leads, up to 500 people
1Lookup is lower600people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Happierleads
$185 a month
700 leads, up to 700 people
1Lookup is lower1,000people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Happierleads
$249 a month
1,000 leads, up to 1,000 people
1Lookup is lower2,500people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Happierleads
$579 a month
3,800 leads, up to 3,800 people
1Lookup is lower5,000people a month
1Lookup
$299 a month
Growth, up to 17,000 people, $0.0176 each
Happierleads
$795 a month
6,600 leads, up to 6,600 people
1Lookup is lower
1Lookup is lower
At 301 to 15,000 people a month on month-to-month billing.
Happierleads is lower
At no volume on month-to-month billing, against 1Lookup's plans.
Happierleads figures from happierleads.com, October 2026. Every feature at every volume: person-level identification, intent data, a sequencer, CRM integrations, a REST API and an MCP server. 1Lookup figures come from the live rate card.
Set your own monthly volume in the cost calculatorHow you buy
This is how you buy from 1Lookup and from Happierleads.
How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website
How it is sold
A volume slider sets the monthly price by identified leads, from 300 to 15,000 a month on the page, with every feature at every volume
What it starts at
$99 a month for 300 identified leads, billed monthly
How you try it
A 7-day free trial with no card, including 100 identified visitors with full person-level data
A real result
This is what one 1Lookup result looks like.
Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.
An identified visitor arrives as a person, a work email and the page they were on
- Name
- Jordan Sample
- Work email
- jordan.sample@example.com
- Phone
- +1 415 555 0142
- Do-not-call flag
- No
- linkedin.com/in/jordan-sample-example
- Job title
- Head of Operations
- Company
- Sample Freight Co
- Company site
- example.com
- Page viewed
- /pricing
Delivered to your webhook, 5 creditsShowHide
{
"identified": true,
"person": {
"first_name": "Jordan",
"last_name": "Sample",
"work_email": "jordan.sample@example.com",
"phone": "+1 415 555 0142",
"phone_do_not_call": false,
"job_title": "Head of Operations"
},
"company": { "name": "Sample Freight Co" },
"visit": { "page_url": "https://yoursite.com/pricing" },
"metadata": { "credits_used": 5 }
}Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.
Enter your monthly visitors and see what each tool's published plan costs at that volume.
The evidence
Here is the evidence behind every number on this page.
1Lookup

Happierleads

Happierleads pricing and product facts verified against happierleads.com as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who it is for
Pick 1Lookup or stay with Happierleads depending on the job in front of you.
Choose 1Lookup if
you want the lower monthly bill at 301 to 15,000 identified people a month: a Starter month covers 4,000 identified people for $99, with no charge for visitors that stay anonymous and no fee per seat.
Consider Happierleads instead if
you want identification outside the US, or a sequencer and an inbox in the same tool: Happierleads says it covers 174+ countries, includes every feature at every volume and quotes $0.04 a lead at 1,000,000 a month.
Questions
People ask these questions before they switch from Happierleads.
What is the best Happierleads alternative?
If you want identification outside the US, or a sequencer and an inbox in the same tool, Happierleads is built for that: Happierleads says it covers 174+ countries, includes every feature at every volume and quotes $0.04 a lead at 1,000,000 a month. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.
How much does Happierleads cost?
A volume slider sets the monthly price by identified leads, from 300 to 15,000 a month on the page, with every feature at every volume. Annual billing is 30% off. A 7-day free trial with no card, including 100 identified visitors with full person-level data. Checked October 2026 on happierleads.com.
How much does 1Lookup charge for an identified visitor?
5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.
Is 1Lookup cheaper than Happierleads?
On month-to-month billing 1Lookup costs less at 301 to 15,000 people a month. Happierleads never costs less than a 1Lookup plan in its published range. At 300 identified people a month, 1Lookup Starter costs $99 and Happierleads 300 leads costs $99. At 2,400 identified people a month, 1Lookup Starter costs $99 and Happierleads 2,400 leads costs $424.
Does Happierleads identify people or companies?
People: Happierleads bills each identified lead, which its page defines as an identified visitor with contact data (name, work email, LinkedIn and title), plus the company.
Which visitors does 1Lookup identify?
Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.
What comes back for each identified person?
Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.
Do unused credits carry over?
1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan.
How do I switch from Happierleads to 1Lookup?
Add one script to the pages where you want visitors identified, and pick where the people go: an API, a webhook or a CSV. Happierleads also runs your sequences and inbox, so keep those where they are and point 1Lookup's webhook at the same place the leads go today. Run Happierleads and Website Visitor ID side by side for a month and compare the named people you get before you cancel anything.
Is Happierleads worth it in 2026?
Yes, if you want a sequencer, intent data and an MCP server in the same plan, coverage the page puts at 174+ countries, and a volume you can move up or down any month. If you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people, compare 1Lookup.
Start free trial and see the person behind each visit
Start your free trial, see who is visiting your site, and compare the bill with Happierleads.
5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.
