Website visitor identification
From $0.01
per identified person (5 credits); $0.02475 on Starter
Website visitor identification
$165 a month billed annually ($199 billed monthly) for up to 600 contacts
knock2.ai
2.5¢ per identified person, 90% below RB2B's 25¢
Knock2 starts at $199 a month for 600 identified people, and 1Lookup starts at $99 a month for 4,000 identified people.
Looking for a Knock2 alternative? This page sets Knock2 pricing beside 1Lookup, with every Knock2 figure taken from its own published pages, checked October 2026.
- 7-day free trial, then a short application
- You pay only for the people identified
2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product
At a glance
Here is where 1Lookup wins against Knock2, and where Knock2 still wins.
Knock2 identifies US visitors and their companies, adds auto-prospecting, and sells plans by contacts identified a month, from 600 to 7,500. 1Lookup identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, and a visitor it cannot identify costs nothing.
- A name, a work email, a LinkedIn profile URL, a job title and a company for each identified visitor, and a phone number for about 1 in 4 people
- Month-to-month plans at the listed price, from $99 a month for 4,000 identified people, down to $0.01 a person on Enterprise
- Visitors identified worldwide outside Europe, where Knock2 describes US visitors
- You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
- The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months
What it costs
From $0.01
per identified person (5 credits); $0.02475 on Starter
- The full platform on every plan: contact and account identification and auto-prospecting.
- Annual billing gives two months free: $830 a month for 7,500 contacts, against $999 billed monthly.
- An account identification uses 1 credit where a contact uses 6, so company-level visits cost less.
- A 7-day free trial of the full platform.
What it costs
$165 a month billed annually ($199 billed monthly) for up to 600 contacts
Short answer
Knock2 pricing, as its own page printed it in October 2026: $165 a month billed annually ($199 billed monthly) for up to 600 contacts. Knock2 bills for this: contacts identified a month, from a monthly credit pool: a contact identification uses 6 credits and an account identification 1. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.
Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.
The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.
1Lookup
2.5¢
a person
RB2B
25¢
a person
90%
less for every person identified
RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.
RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.
2,500
1Lookup$99 a month
Knock2$499 a month
RB2B$349 a month
At 2,500 people a month, 1Lookup is $400 a month less than Knock2: 80% less.
Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.
Website Visitor ID requires approval: start the free trial, then send a short application.
What replaces what
Here is which 1Lookup product matches each Knock2 job.
Knock2 bills for this: contacts identified a month, from a monthly credit pool: a contact identification uses 6 credits and an account identification 1. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.
Side by side
Both products are measured on the same criteria, using Knock2's own published numbers.
| Criteria | ||
|---|---|---|
| What you are billed for | 5 credits for each identified person. A visitor we do not identify costs nothing. | Contacts identified a month, from a monthly credit pool: a contact identification uses 6 credits and an account identification 1 |
| Pricing model | Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product. | Plans by contacts identified a month, from 600 to 7,500, with the full platform on every plan. Annual billing gives two months free, and above 7,500 contacts the price is set with sales. |
| Starting price | $99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each. | $165 a month billed annually ($199 billed monthly) for up to 600 contacts. |
| Free option | A 7-day free trial on every plan. A visitor we do not identify costs nothing. | No free plan on its pricing page. |
| How you get started | A 7-day free trial, then a short application: we review each website before we switch on visitor identification. | A 7-day free trial of the full platform. |
| Seat fees | None. The whole team works from one account. | Not printed on its pricing page |
| Do credits expire? | Unused subscription credits roll over for up to 3 months. | Credits reset every month. |
At volume
This is what Knock2 and 1Lookup cost at the same monthly volume.
Knock2 counts identified people, which is the unit 1Lookup bills, so each row sets the same number of people side by side. Prices are the published ones, read in October 2026.
Knock2 prices are in dollars.
Volume a month
Lower price
100people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Knock2
$199 a month
600 contacts, up to 600 people
1Lookup is lower250people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Knock2
$199 a month
600 contacts, up to 600 people
1Lookup is lower400people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Knock2
$199 a month
600 contacts, up to 600 people
1Lookup is lower600people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Knock2
$199 a month
600 contacts, up to 600 people
1Lookup is lower1,000people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Knock2
$349 a month
1,500 contacts, up to 1,500 people
1Lookup is lower2,500people a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Knock2
$499 a month
2,500 contacts, up to 2,500 people
1Lookup is lower5,000people a month
1Lookup
$299 a month
Growth, up to 17,000 people, $0.0176 each
Knock2
$749 a month
5,000 contacts, up to 5,000 people
1Lookup is lower
1Lookup is lower
At 1 to 7,500 people a month on month-to-month billing.
Knock2 is lower
At no volume on month-to-month billing, against 1Lookup's plans.
Knock2 figures from knock2.ai, October 2026. US contact and account identification with auto-prospecting; the full platform on every plan. 1Lookup figures come from the live rate card.
Set your own monthly volume in the cost calculatorHow you buy
This is how you buy from 1Lookup and from Knock2.
How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website
How it is sold
Plans by contacts identified a month, from 600 to 7,500, with the full platform on every plan
What it starts at
$165 a month billed annually ($199 billed monthly) for up to 600 contacts
How you try it
A 7-day free trial of the full platform
A real result
This is what one 1Lookup result looks like.
Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.
An identified visitor arrives as a person, a work email and the page they were on
- Name
- Jordan Sample
- Work email
- jordan.sample@example.com
- Phone
- +1 415 555 0142
- Do-not-call flag
- No
- linkedin.com/in/jordan-sample-example
- Job title
- Head of Operations
- Company
- Sample Freight Co
- Company site
- example.com
- Page viewed
- /pricing
Delivered to your webhook, 5 creditsShowHide
{
"identified": true,
"person": {
"first_name": "Jordan",
"last_name": "Sample",
"work_email": "jordan.sample@example.com",
"phone": "+1 415 555 0142",
"phone_do_not_call": false,
"job_title": "Head of Operations"
},
"company": { "name": "Sample Freight Co" },
"visit": { "page_url": "https://yoursite.com/pricing" },
"metadata": { "credits_used": 5 }
}Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.
Enter your monthly visitors and see what each tool's published plan costs at that volume.
The evidence
Here is the evidence behind every number on this page.
Who it is for
Pick 1Lookup or stay with Knock2 depending on the job in front of you.
Choose 1Lookup if
you want the lower monthly bill at 1 to 7,500 identified people a month: a Starter month covers 4,000 identified people for $99, with no charge for visitors that stay anonymous and no fee per seat.
Consider Knock2 instead if
you want auto-prospecting in the same tool as identification: Knock2 includes contact and account identification and auto-prospecting on every plan, and annual billing takes two months off.
Questions
People ask these questions before they switch from Knock2.
What is the best Knock2 alternative?
If you want auto-prospecting in the same tool as identification, Knock2 is built for that: Knock2 includes contact and account identification and auto-prospecting on every plan, and annual billing takes two months off. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.
How much does Knock2 cost?
Plans by contacts identified a month, from 600 to 7,500, with the full platform on every plan. Annual billing gives two months free, and above 7,500 contacts the price is set with sales. A 7-day free trial of the full platform. Checked October 2026 on knock2.ai.
How much does 1Lookup charge for an identified visitor?
5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.
Is 1Lookup cheaper than Knock2?
On month-to-month billing 1Lookup costs less at 1 to 7,500 people a month. Knock2 never costs less than a 1Lookup plan in its published range. At 600 identified people a month, 1Lookup Starter costs $99 and Knock2 600 contacts costs $199. At 2,500 identified people a month, 1Lookup Starter costs $99 and Knock2 2,500 contacts costs $499.
Does Knock2 identify people or companies?
Both: Knock2 identifies US contacts and the accounts they work for. A contact uses 6 credits from the monthly pool and an account 1, and its plans are named by the contacts they cover.
Which visitors does 1Lookup identify?
Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed. Knock2's own page says "Person-level identification runs on US traffic only, by design." (https://www.knock2.ai/pricing), so it names US visitors only, where 1Lookup names visitors worldwide outside Europe.
What comes back for each identified person?
Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.
Do unused credits carry over?
1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan. On Knock2: credits reset every month.
How do I switch from Knock2 to 1Lookup?
Add one script to the pages where you want visitors identified, and pick where the people go: an API, a webhook or a CSV. Knock2 also auto-prospects from the accounts it sees, so decide whether you still need that before you cancel, and send 1Lookup's records to the place your prospects go today. Run Knock2 and Website Visitor ID side by side for a month and compare the named people you get before you cancel anything.
Is Knock2 worth it in 2026?
Yes, if you want account identification and auto-prospecting in the same plan as contact identification, and you are happy to bill annually for two months free. If you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people, compare 1Lookup.
Start free trial and see the person behind each visit
Start your free trial, see who is visiting your site, and compare the bill with Knock2.
5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.


