Website visitor identification
From $0.01
per identified person (5 credits); $0.02475 on Starter
Website visitor identification
$73 a month for Starter, billed annually ($107 on monthly billing), with the page's dollar selector on, for up to 50 companies; the page opens at €69 a month in euros
leadinfo.com
2.5¢ per identified person, 90% below RB2B's 25¢
Leadinfo starts at $73 a month for 50 identified companies billed annually, and 1Lookup starts at $99 a month for 4,000 identified people.
Looking for a Leadinfo alternative? This page sets Leadinfo pricing beside 1Lookup, with every Leadinfo figure taken from its own published pages, checked October 2026.
- 7-day free trial, then a short application
- You pay only for the people identified
2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product
At a glance
Here is where 1Lookup wins against Leadinfo, and where Leadinfo still wins.
Both tell you who is behind a visit. Leadinfo is the company-level one: it identifies the companies on your site, offers a database of decision makers at those companies, and sells plans by the number of unique companies identified, from Starter to Scale and Pro. 1Lookup is the person-level one: it identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person.
- The individual visitor, not only the company: a name, a work email and a LinkedIn profile URL for each identified person
- Month-to-month billing at the listed plan price, where Leadinfo's lowest prices need annual billing
- You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
- The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months
What it costs
From $0.01
per identified person (5 credits); $0.02475 on Starter
- A decision-maker database on every plan: the page says Leadinfo provides LinkedIn profiles, phone numbers and email addresses of the right people at the companies it identifies, from a database of more than 300M decision makers.
- Certifications on the page: it lists GDPR-compliant and ISO 27001 Certified next to the price.
- Published prices up to 5,000 companies a month: Starter and Scale print a price for every volume step, so a team can read its bill in its own currency.
- A big integration list: 67 free CRM integrations are listed, with automation, lead scoring and persona filters on Scale.
What it costs
$73 a month for Starter, billed annually ($107 on monthly billing), with the page's dollar selector on, for up to 50 companies; the page opens at €69 a month in euros
Short answer
Leadinfo sells Starter, Scale and Pro plans by the number of unique companies identified. With the dollar selector on its pricing page and annual billing, Starter is $73 for 50 and $105 for 100 companies a month, and Scale runs up to $583 for 5,000. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.
Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.
The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.
1Lookup
2.5¢
a person
RB2B
25¢
a person
90%
less for every person identified
RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.
RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.
2,500
1Lookup$99 a month
Leadinfocounts companies$647 a month
RB2B$349 a month
At 2,500 a month, 1Lookup is $548 a month less than Leadinfo, which counts companies where 1Lookup names the person: 85% less.
Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.
Website Visitor ID requires approval: start the free trial, then send a short application.
What replaces what
Here is which 1Lookup product matches each Leadinfo job.
Leadinfo counts the unique companies it identifies and offers the people at those companies from its decision-maker database. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.
Side by side
Both products are measured on the same criteria, using Leadinfo's own published numbers.
| Criteria | ||
|---|---|---|
| What you are billed for | 5 credits for each identified person. A visitor we do not identify costs nothing. | Each unique company identified in a month |
| Pricing model | Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product. | Monthly subscription by the number of unique companies identified, in three plans: Starter, Scale and Pro. The page opens in euros and has a currency selector for pounds, dollars and Danish krone, and a toggle between annual and monthly billing. |
| Starting price | $99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each. | $73 a month for Starter, billed annually ($107 on monthly billing), with the page's dollar selector on, for up to 50 companies; the page opens at €69 a month in euros. |
| Free option | A 7-day free trial on every plan. A visitor we do not identify costs nothing. | No free plan on its pricing page. |
| How you get started | A 7-day free trial, then a short application: we review each website before we switch on visitor identification. | A free trial with no credit card required; its length is not printed on the pricing page. |
| Seat fees | None. The whole team works from one account. | Starter includes 3 users, Scale includes 10, and Pro has unlimited users. |
| Do credits expire? | Unused subscription credits roll over for up to 3 months. | Not printed on its pricing page |
At volume
This is what Leadinfo and 1Lookup cost at the same monthly volume.
Leadinfo counts unique identified companies and 1Lookup counts identified people, so a company with three visitors is one identification on Leadinfo and up to three on 1Lookup. Each row uses the same number for both, so read it against the number of people you expect and the number of companies you expect. Prices are the published ones, read in October 2026.
Leadinfo prices are in dollars.
Volume a month
Lower price
100companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadinfo
$140 a month
Starter, up to 100 companies
1Lookup is lower250companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadinfo
$226 a month
Scale, up to 250 companies
1Lookup is lower400companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadinfo
$302 a month
Scale, up to 500 companies
1Lookup is lower600companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadinfo
$367 a month
Scale, up to 750 companies
1Lookup is lower1,000companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadinfo
$442 a month
Scale, up to 1,000 companies
1Lookup is lower2,500companies a month
1Lookup
$99 a month
Starter, up to 4,000 people, $0.02475 each
Leadinfo
$647 a month
Scale, up to 3,000 companies
1Lookup is lower5,000companies a month
1Lookup
$299 a month
Growth, up to 17,000 people, $0.0176 each
Leadinfo
$766 a month
Scale, up to 5,000 companies
1Lookup is lower
1Lookup is lower
At 1 to 5,000 companies a month on month-to-month billing.
Leadinfo is lower
At no volume on month-to-month billing, against 1Lookup's plans.
Leadinfo figures from leadinfo.com, October 2026. Company identification with a decision-maker database on every plan; automation and CRM sync from Scale. 1Lookup figures come from the live rate card.
Set your own monthly volume in the cost calculatorHow you buy
This is how you buy from 1Lookup and from Leadinfo.
How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website
How it is sold
Monthly subscription by the number of unique companies identified, in three plans: Starter, Scale and Pro
What it starts at
$73 a month for Starter, billed annually ($107 on monthly billing), with the page's dollar selector on, for up to 50 companies; the page opens at €69 a month in euros
How you try it
A free trial with no credit card required; its length is not printed on the pricing page
A real result
This is what one 1Lookup result looks like.
Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.
An identified visitor arrives as a person, a work email and the page they were on
- Name
- Jordan Sample
- Work email
- jordan.sample@example.com
- Phone
- +1 415 555 0142
- Do-not-call flag
- No
- linkedin.com/in/jordan-sample-example
- Job title
- Head of Operations
- Company
- Sample Freight Co
- Company site
- example.com
- Page viewed
- /pricing
Delivered to your webhook, 5 creditsShowHide
{
"identified": true,
"person": {
"first_name": "Jordan",
"last_name": "Sample",
"work_email": "jordan.sample@example.com",
"phone": "+1 415 555 0142",
"phone_do_not_call": false,
"job_title": "Head of Operations"
},
"company": { "name": "Sample Freight Co" },
"visit": { "page_url": "https://yoursite.com/pricing" },
"metadata": { "credits_used": 5 }
}Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.
Enter your monthly visitors and see what each tool's published plan costs at that volume.
The evidence
Here is the evidence behind every number on this page.
Here are Leadinfo and 1Lookup side by side on the terms you check before you sign.
The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.
| Term | 1Lookup | Leadinfo |
|---|---|---|
| Minimum commitment | None. Monthly plans with no contract and no minimum volume; cancel any time | Not listed |
| Cost per extra seat | Not listed | Starter includes 3 users, Scale includes 10, and Pro has unlimited users. |
| API access | Included on every plan and during the free trial; there is no tier that unlocks it | Not listed |
| Rate limit | 200 requests per 10 seconds for each API key on standard lookups and 1,000 requests a minute for each key on number type, HLR and MNP, and each account can make up to 1,000 requests a minute in total across all its keys; higher limits are available on request | Not listed |
| Compliance | Not listed | GDPR-compliant and ISO 27001 Certified, per the pricing page. |
| Support | Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM | Email support on Starter, phone support on Scale and a dedicated customer success manager on Pro. |
1Lookup

Leadinfo

Leadinfo pricing and product facts verified against leadinfo.com as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who it is for
Pick 1Lookup or stay with Leadinfo depending on the job in front of you.
Choose 1Lookup if
you want the person and not only the company: a name, work email, LinkedIn page and job title for each identified visitor, from a credit balance with no limit on users.
Consider Leadinfo instead if
you work in euros, pounds or Danish krone, or want a company-level tool with GDPR and ISO 27001 on the page: Leadinfo prints prices up to 5,000 companies a month and a decision-maker database on every plan.
Questions
People ask these questions before they switch from Leadinfo.
What is the best Leadinfo alternative?
If your team works account by account and wants a decision-maker database, lead scoring and a long list of CRM integrations around the company list, Leadinfo is built for that. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.
How much does Leadinfo cost?
Leadinfo's pricing page opens in euros, with a selector for pounds, dollars and Danish krone, and a toggle between annual and monthly billing. In euros on annual billing Starter is €69 for 50 and €99 for 100 companies a month. With the dollar selector on, Starter is $73 for 50 and $105 for 100, and Scale runs from $172 up to $583 for 5,000. Billed monthly, Starter begins at $107. Above 5,000 companies you contact Leadinfo. Checked October 2026.
How much does 1Lookup charge for an identified visitor?
5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.
Is 1Lookup cheaper than Leadinfo?
On month-to-month billing 1Lookup costs less at 1 to 5,000 companies a month. Leadinfo never costs less than a 1Lookup plan in its published range. The two count different things, because Leadinfo bills a company once however many people from it visit and 1Lookup bills each identified person. At 250 a month (people on 1Lookup, companies on Leadinfo), 1Lookup Starter costs $99 and Leadinfo Scale costs $226. At 1,000 a month (people on 1Lookup, companies on Leadinfo), 1Lookup Starter costs $99 and Leadinfo Scale costs $442. Leadinfo is the cheaper bill when a few companies send most of your visitors, because it counts each company once.
What is the difference between a company and a person identification?
Leadinfo counts companies identified for the first time in a billing period, where 1Lookup bills each identified person, so a company with several visitors counts once on Leadinfo and once for each person on 1Lookup. A company identification tells you where the visit came from. A person identification tells you who visited.
Does Leadinfo identify individual visitors?
Its plans count unique identified companies. Leadinfo's page says it provides LinkedIn profiles, phone numbers and email addresses of the right people at the companies it identifies, from a database of decision makers. 1Lookup bills the individual identified person, with the contact details included in the 5 credits.
Which visitors does 1Lookup identify?
Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.
What comes back for each identified person?
Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.
Do unused credits carry over?
1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan. Leadinfo sells a monthly allowance of unique companies.
Is Leadinfo worth it in 2026?
Yes, if you want company visibility with a decision-maker database and integrations around it: its page lists GDPR compliance and ISO 27001 certification, and prices every step up to 5,000 companies. If you need the individual person, or a month of up to 4,000 identified people, compare 1Lookup.
Start free trial and see the person behind each visit
Start your free trial, see who is visiting your site, and compare the bill with Leadinfo.
5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.
