1Lookupvs

Gobot

The 5 best Gobot alternatives in 2026 start with 1Lookup, which prints its price per identified person, 2.5¢ on Starter, where Gobot starts from $99 a month, volume not printed.

1Lookup is the best Gobot alternative when you want a named person with a work email at a price you can read per person: $99 a month for 4,000 identified people, and nothing for a visitor it cannot identify. RB2B, Leadpipe, Happierleads and Bullseye are the other picks here, each with the case where it fits better.

5 credits for each identified person, and nothing for a visitor who is not identified
A name, work email, LinkedIn profile URL, job title and company for each identified visitor, with a phone number on about 1 in 4, worldwide outside Europe, by API, webhook or CSV
Unused subscription credits roll over for up to 3 months, with no fee per seat

Prices verified October 2026 on each vendor’s own pricing page.

These are the reasons teams look beyond Gobot.

The volume each plan includes is not printed; the tier table sits behind a password-protected page.
Person-level identification is US only.

1Lookup leads the shortlist, followed by the closest swaps.

1. 1LookupTop pick, our product

Best for a named person with a work email on every identified visit

Pick 1Lookup when you want the person behind a visit, not just the company: a name, work email, LinkedIn profile URL, job title and company for each identified visitor, and a phone number for about 1 in 4, anywhere outside Europe, billed per identified person and delivered by API, webhook or CSV. It starts with a 7-day free trial and a short access application.

Starting price: $99 a month for 4,000 identified people.
Free option: Visitors who are not identified are never billed; it starts with a 7-day free trial and a short access application.
Where it wins: 5 credits for each identified person, and nothing for a visitor who is not identified, so the bill follows the people you actually get.

The price of one identified person on each 1Lookup plan, falling from Starter to Enterprise because a larger plan buys credits at a lower price, while the person always costs the same number of credits

See Website Visitor ID

2. RB2B

Best for a free plan and a price printed at every volume

Pick RB2B when you want to start on a free plan that has no end date, or you need a price printed at every step up to 12,500 identified people a month, with Slack and Teams alerts on every plan.

Starting price: $79 a month for Starter (300 resolutions, LinkedIn URLs pushed to Slack or Teams, no email addresses); $149 a month for Pro, which adds business email addresses and all integrations (600 resolutions).
Free option: A Free plan with no end date: company-level identification and 150 resolutions a month, pushed to Slack, with no person-level identification and no email addresses.
The catch: Person-level identification is US only: the page says Company-Level ID is global on every plan, but contact-level (person) ID covers US visitors only.

Source: RB2B pricing page, rb2b.com/pricing, captured October 2026

1Lookup vs RB2B: full comparison

3. Leadpipe

Best for a printed price up to 200,000 IDs a month

Pick Leadpipe when you want 260+ ready integrations, phone enrichment and ICP scoring in the plan, or a printed Agency price for 100,000 or 200,000 IDs a month.

Starting price: $147 a month for 500 IDs on Pro.
Free option: A free trial of 7 days or 500 identified profiles, with no card required.
The catch: Full API access starts at Platforms, from $2,499 a month; Pro and Agency do not include it.

1Lookup vs Leadpipe: full comparison

4. Happierleads

Best for every feature at every volume, with an API and MCP server

Pick Happierleads when you want a sequencer, intent data and an MCP server in the same plan, coverage the page puts at 174+ countries, and a volume you can move up or down any month.

Starting price: $99 a month for 300 identified leads, billed monthly.
Free option: A 7-day free trial with no card, including 100 identified visitors with full person-level data.
The catch: Extras are billed per lead: LinkedIn verification adds $0.02 and the email waterfall $0.03.

1Lookup vs Happierleads: full comparison

5. Bullseye

Best for B2B and B2C modes with an API on every plan

Pick Bullseye when you identify consumers as well as businesses, or you want an API and webhooks on the smallest plan, and about 200 to 5,000 identified visitors a month covers you.

Starting price: $82.50 a month billed annually ($99 billed monthly) for about 200 identified visitors on Lite.
Free option: A 14-day trial with no card.
The catch: Overage, when you turn it on, costs $0.60 a credit on Lite, $0.55 on Starter, $0.48 on Growth, $0.34 on Scale and $0.24 on Expansion.

1Lookup vs Bullseye: full comparison

This table compares all 5 on the same criteria.

Product	Starting price	Free option
1Lookup	$99 a month for 4,000 identified people.	Visitors who are not identified are never billed; it starts with a 7-day free trial and a short access application.
RB2B	$79 a month for Starter (300 resolutions, LinkedIn URLs pushed to Slack or Teams, no email addresses); $149 a month for Pro, which adds business email addresses and all integrations (600 resolutions).	A Free plan with no end date: company-level identification and 150 resolutions a month, pushed to Slack, with no person-level identification and no email addresses.
Leadpipe	$147 a month for 500 IDs on Pro.	A free trial of 7 days or 500 identified profiles, with no card required.
Happierleads	$99 a month for 300 identified leads, billed monthly.	A 7-day free trial with no card, including 100 identified visitors with full person-level data.
Bullseye	$82.50 a month billed annually ($99 billed monthly) for about 200 identified visitors on Lite.	A 14-day trial with no card.

Prices verified from each vendor’s public pricing page as of October 2026. Pricing models differ (subscriptions, pay-as-you-go credits, per-lookup metering), so compare at your real monthly volume; the full per-vendor volume tables are on each linked comparison page.

This is who should choose each one.

1Lookup: Best for a named person with a work email on every identified visit.
RB2B: Best for a free plan and a price printed at every volume.
Leadpipe: Best for a printed price up to 200,000 IDs a month.
Happierleads: Best for every feature at every volume, with an API and MCP server.
Bullseye: Best for B2B and B2C modes with an API on every plan.

This is how much work a switch takes.

On the 1Lookup side the move is one script on the pages where you want visitors identified and a place for the records to go: an API, a webhook or a CSV. Gobot's plan sizes are not printed, so read your last month's identified visitors from it and price the same number on 1Lookup's plans before you switch. Run Gobot and Website Visitor ID side by side on the same pages for a month and compare the number of named people you get before you cancel anything.

How Website Visitor ID bills: every visit to your pages is seen, the visitors who can be named become identified people with a work email and are billed once each, and the visitors who cannot be named are dropped at no charge

The same identified-person record for a fictional visitor arriving three ways from Website Visitor ID: read by API, posted to your URL by webhook, or downloaded as a CSV file, with the same fields each time

These are the questions people ask about Gobot alternatives.

What is the best Gobot alternative?

1Lookup, if you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people. Gobot stays the better fit if you want a month to try before you pay: Gobot offers a 30-day free trial and month-to-month plans from $99.

Is there a cheaper Gobot alternative?

Gobot prints a starting price of $99 a month and not the number of visitors it covers, so the cost of one identified visitor cannot be read from its page. 1Lookup Starter is $99 a month and covers up to 4,000 identified people, printed.

Does Gobot identify people or companies?

People: Gobot's B2B Identity Pixel identifies US visitors at person level.

What does 1Lookup return for each visitor?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people. Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed. Gobot's own page says "the B2B Identity Pixel only identifies visitors from the US" (https://www.getgobot.com/b2b), so it names US visitors only, where 1Lookup names visitors worldwide outside Europe.

Start your free trial and see Website Visitor ID on your own site.

Website Visitor ID requires approval: start the 7-day free trial, then send a short application about your website. It costs 5 credits for each identified person and nothing for a visitor it cannot identify.

Start free trial 1Lookup vs Gobot in depth