1lookup

Website visitor identification

From $0.01

per identified person (5 credits); $0.02475 on Starter

Website visitor identification

From $99 a month, month to month; the volume is not printed

getgobot.com

2.5¢ per identified person, 90% below RB2B's 25¢

Gobot starts at $99 a month and does not say for how many visitors. 1Lookup's $99 covers 4,000 identified people.

Looking for a Gobot alternative? This page sets Gobot pricing beside 1Lookup, with every Gobot figure taken from its own published pages, checked October 2026.

Start free trial See per-person pricing

7-day free trial, then a short application
You pay only for the people identified

2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product

At a glance

Here is where 1Lookup wins against Gobot, and where Gobot still wins.

Gobot sells a US person-level B2B identity pixel on month-to-month plans; its page prints a starting price and keeps the tier table behind a password. 1Lookup identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, and a visitor it cannot identify costs nothing.

1lookupWhere 1Lookup wins

A name, a work email, a LinkedIn profile URL, a job title and a company for each identified visitor, and a phone number for about 1 in 4 people
Month-to-month plans at the listed price, from $99 a month for 4,000 identified people, down to $0.01 a person on Enterprise
Visitors identified worldwide outside Europe, where Gobot describes US visitors
You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months

What it costs

From $0.01

per identified person (5 credits); $0.02475 on Starter

Where Gobot wins

A 30-day free trial.
Month to month, with no annual contract.

What it costs

From $99 a month, month to month; the volume is not printed

Short answer

Gobot pricing, as its own page printed it in October 2026: From $99 a month, month to month; the volume is not printed. Gobot bills for this: not printed: plans start at $99 a month, and the volume each includes is not on the page. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.

1lookupvs

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.

1Lookup

2.5¢

a person

per identified person on the $99 Starter plan, down to 1¢ on larger plans

RB2B

25¢

a person

per identified person on Pro: $149 for 600, then 25¢ each

90%

less for every person identified

RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.

RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.

People identified a month

2,500

10012,500

1Lookup$99 a month
RB2B$349 a month

Gobot prints one figure: plans start at $99 a month, month to month, with no volume printed, checked October 2026.

At 2,500 people a month, 1Lookup is $250 a month less than RB2B: 72% less.

Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.

Start free trial

Website Visitor ID requires approval: start the free trial, then send a short application.

What replaces what

Here is which 1Lookup product matches each Gobot job.

Gobot bills for this: not printed: plans start at $99 a month, and the volume each includes is not on the page. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.

A US person-level B2B identity pixel, from $99 a month with no volume printed
Website Visitor ID
The person who visited, identified: name, work email, LinkedIn profile URL, job title and company, by API, webhook or CSV. Billed per identified person, and a visitor it cannot identify costs nothing.
5 credits per identified person, free when a visitor is not identified

Side by side

Both products are measured on the same criteria, using Gobot's own published numbers.

Criteria	1lookup
What you are billed for	5 credits for each identified person. A visitor we do not identify costs nothing.	Not printed: plans start at $99 a month, and the volume each includes is not on the page
Pricing model	Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product.	Month-to-month plans for a US person-level identity pixel; the page prints a starting price, and the tier table sits behind a password-protected page.
Starting price	$99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each.	From $99 a month, month to month; the volume is not printed.
Free option	A 7-day free trial on every plan. A visitor we do not identify costs nothing.	No free plan on its pricing page.
How you get started	A 7-day free trial, then a short application: we review each website before we switch on visitor identification.	A 30-day free trial.
Seat fees	None. The whole team works from one account.	Not printed on its pricing page
Do credits expire?	Unused subscription credits roll over for up to 3 months.	Not printed on its pricing page

At volume

This is what Gobot prints next to every 1Lookup plan.

Gobot prints no list of prices by identified people, so there is no volume to set beside ours row by row. Its own figures are below as printed, read in October 2026, then every 1Lookup plan.

From $99 a month, volume not printed

Gobot prints one figure: plans start at $99 a month, month to month, with no volume printed, checked October 2026.

1lookup

2.5¢ an identified person

Gobot prints a starting price of $99 a month and not the number of visitors it covers, so the cost of one identified visitor cannot be read from its page. 1Lookup Starter is $99 a month and covers up to 4,000 identified people, printed.

1Lookup plan	A month	Identified people	Each person
Starter	$99	up to 4,000	$0.02475
Growth	$299	up to 17,000	$0.0176
Professional	$799	up to 50,000	$0.016
Enterprise	$1,999	up to 200,000	$0.01

5 credits for each identified person on every plan. A visitor who is not identified costs nothing.

Gobot figures from getgobot.com, October 2026.

Set your own monthly volume in the cost calculator

How you buy

This is how you buy from 1Lookup and from Gobot.

1lookup

How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website

How it is sold
Month-to-month plans for a US person-level identity pixel; the page prints a starting price, and the tier table sits behind a password-protected page
What it starts at
From $99 a month, month to month; the volume is not printed
How you try it
A 30-day free trial

A real result

This is what one 1Lookup result looks like.

Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.

See the full product page

api.1lookup.ioIdentified

An identified visitor arrives as a person, a work email and the page they were on

Name: Jordan Sample
Work email: jordan.sample@example.com
Phone: +1 415 555 0142
Do-not-call flag: No
LinkedIn: linkedin.com/in/jordan-sample-example
Job title: Head of Operations
Company: Sample Freight Co
Company site: example.com
Page viewed: /pricing

Delivered to your webhook, 5 creditsShow

{
  "identified": true,
  "person": {
    "first_name": "Jordan",
    "last_name": "Sample",
    "work_email": "jordan.sample@example.com",
    "phone": "+1 415 555 0142",
    "phone_do_not_call": false,
    "job_title": "Head of Operations"
  },
  "company": { "name": "Sample Freight Co" },
  "visit": { "page_url": "https://yoursite.com/pricing" },
  "metadata": { "credits_used": 5 }
}

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Enter your monthly visitors and see what each tool's published plan costs at that volume.

Open the free tool

The evidence

Here is the evidence behind every number on this page.

1Lookup

Source: 1lookup.io homepage, captured August 2026

Gobot

Source: getgobot.com homepage, captured October 2026

Gobot pricing and product facts verified against getgobot.com as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.

Who it is for

Pick 1Lookup or stay with Gobot depending on the job in front of you.

1lookup

Choose 1Lookup if

you want a price you can read per person: $0.02475 an identified person on Starter, as low as $0.01 on larger plans, month to month, with nothing charged for a visitor it cannot identify.

Gobot

Consider Gobot instead if

you want a month to try before you pay: Gobot offers a 30-day free trial and month-to-month plans from $99.

Questions

People ask these questions before they switch from Gobot.

What is the best Gobot alternative?

If you want a month to try before you pay, Gobot is built for that: Gobot offers a 30-day free trial and month-to-month plans from $99. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.

How much does Gobot cost?

Month-to-month plans for a US person-level identity pixel; the page prints a starting price, and the tier table sits behind a password-protected page. A 30-day free trial. Checked October 2026 on getgobot.com.

How much does 1Lookup charge for an identified visitor?

5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.

Is 1Lookup cheaper than Gobot?

Does Gobot identify people or companies?

People: Gobot's B2B Identity Pixel identifies US visitors at person level.

Which visitors does 1Lookup identify?

Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed. Gobot's own page says "the B2B Identity Pixel only identifies visitors from the US" (https://www.getgobot.com/b2b), so it names US visitors only, where 1Lookup names visitors worldwide outside Europe.

What comes back for each identified person?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.

Do unused credits carry over?

1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan.

How do I switch from Gobot to 1Lookup?

Add one script to the pages where you want visitors identified, and pick where the people go: an API, a webhook or a CSV. Gobot's plan sizes are not printed, so read your last month's identified visitors from it and price the same number on 1Lookup's plans before you switch. Run Gobot and Website Visitor ID side by side for a month and compare the named people you get before you cancel anything.

Is Gobot worth it in 2026?

Yes, if you want a month-long trial and month-to-month plans, and you are happy to ask for the volume each plan includes. If you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people, compare 1Lookup.

1lookup

Start free trial and see the person behind each visit

Start your free trial, see who is visiting your site, and compare the bill with Gobot.

5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.

Start free trial See per-person pricing

Gobot starts at $99 a month and does not say for how many visitors. 1Lookup's $99 covers 4,000 identified people.

Here is where 1Lookup wins against Gobot, and where Gobot still wins.

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

Here is which 1Lookup product matches each Gobot job.

Website Visitor ID

Both products are measured on the same criteria, using Gobot's own published numbers.

This is what Gobot prints next to every 1Lookup plan.

This is how you buy from 1Lookup and from Gobot.

This is what one 1Lookup result looks like.

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Here is the evidence behind every number on this page.

Pick 1Lookup or stay with Gobot depending on the job in front of you.

People ask these questions before they switch from Gobot.

Start your free trial, see who is visiting your site, and compare the bill with Gobot.

Keep researching Gobot with the matching 1Lookup pages.