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Tracked-keyword plans vs a rank check on demand1Lookup checks any keyword's top 100 Google results for $0.15 a check, where Wincher tracks positions only down to 30 and starts at $49 a month.
Wincher is a rank-tracking dashboard sold by the number of keywords it tracks each day. 1Lookup is the rank check as an API request: send a keyword, a website and a place, and pay 30 credits for the answer, with no keyword list to maintain.
Wincher sells rank-tracking subscriptions sized by a fixed number of tracked keywords: Basic $49 a month for 500, Standard $89 to $287 for 1,000 to 4,000, and Professional $319 to $2,255 for 5,000 to 50,000, with a 7-day free trial and no public free plan. Positions are checked daily, and since 18 September 2025 only down to position 30. 1Lookup checks any keyword on demand down to position 100 for 30 credits, about $0.15 on the Starter plan.
The Wincher rank tracker, as one request per check
Wincher keeps a list of keywords and checks them every day. This is the same question asked only when you need it, for any keyword, with the answer returned by API.
1Lookup vs Wincher: the same criteria, side by side
Both products measured on identical criteria, with Wincher’s numbers taken from its own published pricing.
1lookup1lookup.ioData and validation APIs
wincher.comSEO platform- Wincher · Starts at
- $49 per month ($490 per year): Basic 500 with 500 tracked keywords, up to 10 websites, 1 user, 5 competitors per website, daily ranking updates, no API access.
- 1Lookup: $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise)
- Wincher · Free trial
- 7-day free trial ('Yes. You can try Wincher for free for 7 days.'). Wincher's plan data marks only Basic 500 as open to the trial; Standard and Professional plans are not.
- 1Lookup: 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise, with no payment today
- Wincher · Do credits expire?
- Keywords are a fixed monthly allowance of tracked-keyword slots, not credits, so nothing rolls over or expires; the allowance resets with the plan. Whether the 25 included Google Maps tracking credits roll over is not printed on the pages read.
- 1Lookup: Unused monthly credits roll over for 3 months; separately purchased credits last 1 year
| Criteria | 1Lookup | |
|---|---|---|
| Pricing model | Monthly plans with universal credits; core phone, email and IP lookups cost 1 credit, enrichment and intelligence products cost more | Flat monthly subscription sized by a fixed keyword allowance, with monthly or annual billing (annual is ten times the monthly price, which the help center describes as two months free). Printed plan families: Basic ($49 /month or $490 /year for 500 keywords), Standard ($89 to $287 /month for 1,000 to 4,000 keywords) and Professional ($319 to $2,255 /month for 5,000 to 50,000 keywords), with custom quotes above 50,000 keywords. The pricing page lists the prices from Wincher's own plan data, in USD, and they match the help center's 'starting at 49 / 89 / 319 per month'. |
| Starting price | $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise) | $49 per month ($490 per year): Basic 500 with 500 tracked keywords, up to 10 websites, 1 user, 5 competitors per website, daily ranking updates, no API access. |
| Free option | Free single lookups via the online tools at 1lookup.io/tools, no account required | No public free plan: 'At this time, we do not offer a public free plan but you can try our public free tools.' (A tiny free plan of 1 website, 5 keywords and 1 competitor exists only as a downgrade path for trials started through partner integrations.) |
| Free trial | 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise, with no payment today | 7-day free trial ('Yes. You can try Wincher for free for 7 days.'). Wincher's plan data marks only Basic 500 as open to the trial; Standard and Professional plans are not. |
| Do credits expire? | Unused monthly credits roll over for 3 months; separately purchased credits last 1 year | Keywords are a fixed monthly allowance of tracked-keyword slots, not credits, so nothing rolls over or expires; the allowance resets with the plan. Whether the 25 included Google Maps tracking credits roll over is not printed on the pages read. |
What Wincher costs at volume
| Volume | Wincher price | Per 1,000 |
|---|---|---|
| 500 keywords checked daily, about 15,000 rank checks a month (Basic) | $49 a month, $490 a year | $3.27 |
| 5,000 keywords checked daily, about 150,000 rank checks a month (Professional) | $319 a month | $2.13 |
| 50,000 keywords checked daily, about 1,500,000 rank checks a month (Professional) | $2,255 a month | $1.50 |
Wincher charges a flat price for a daily-checked keyword allowance: $49 a month for 500, $319 for 5,000 and $2,255 for 50,000, which is about $3.27, $2.13 and $1.50 per 1,000 daily checks. 1Lookup charges 30 credits per check, $148.50 per 1,000 checks on Starter, so Wincher is the lower price for daily monitoring and 1Lookup the answer for on-demand checks.
Before you sign: Wincher and 1Lookup on the operational terms
The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.
| Term | 1Lookup | Wincher |
|---|---|---|
| Minimum commitment | None. Monthly plans with no contract and no minimum volume; cancel any time | No contract printed: monthly or annual billing, auto-renewing, cancel any time with access to the end of the paid period. Annual plans are charged once a year; plan or price changes apply no earlier than 30 days after notice. |
| Cost per extra seat | Not listed | Basic: 1 user. Standard and Professional: multiple users with no user cap printed. No per-seat price is printed on the pages read. |
| Going over your quota | Not listed | No pay-as-you-go overage is printed: the keyword allowance is fixed by plan, so more keywords means moving up a plan (upgrade charges the prorated difference at once) or asking for a custom quote above 50,000 keywords. Extra Google Maps tracking credits cost EUR 10 per 500. |
| API access | Included on every plan and during the free trial; there is no tier that unlocks it | Standard and Professional plans only (not Basic). Authenticated with a Personal Access Token created inside the account. |
| Rate limit | 1,000 requests per minute on standard accounts, with higher limits available on request | API: 5,000 requests per hour; a 429 status code is returned when exceeded. |
| Support | Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM | Chat support is listed with a check on the pricing page; email support@wincher.com; an onboarding call and a key account manager are listed as rows with a cross and a check (which plan holds each could not be read); a help center is published. |
Wincher fine print worth reading twice
Published terms that change what Wincher costs or what you can do with it. Each one links to the Wincher page it was read on, because a claim about somebody else’s contract should be checkable in one click.
Keywords added to each website count separately toward the plan's allowance, even when the same keywords are tracked across different websites, devices or locations.
Read it on Wincher’s siteCancellations and downgrades must be made at least 24 hours before the renewal date, and the help center says there is no refund if you forget to cancel before renewal or if you change your mind.
Read it on Wincher’s siteA failed payment is retried five more times and the service may then be suspended.
Read it on Wincher’s siteAfter multiple failed charge attempts the account is closed, and the subscription cannot be cancelled by the user while a payment is being processed.
Read it on Wincher’s siteUpgrading a plan or switching from monthly to annual charges the prorated difference immediately and takes effect at once.
Read it on Wincher’s siteExtra Google Maps tracking credits are sold separately at EUR 10 per 500 (priced in euros on the page), beyond the 25 included.
Read it on Wincher’s siteTerms allow price and plan changes 30 days after notice, and state that downtime is never a basis for reimbursement or compensation.
Read it on Wincher’s siteRanking positions beyond 30 are not returned and earlier data beyond 30 was removed retroactively from reports and exports.
Read it on Wincher’s site
1Lookup
Wincher
Where 1Lookup wins
- The whole top 100 is read on every check, where Wincher has returned positions only down to 30 since 18 September 2025
- An API request on every plan, for any keyword and any website, where Wincher's API starts at the $89 Standard plan and its documented endpoints cover only websites you track
- No keyword slots: Wincher counts a keyword again for every website, device and location, and 1Lookup bills each check once
- The page that ranks, the top 10 results and the AI overview or featured snippet on the page come back in the same answer
Where Wincher wins
- Daily ranking updates on every plan, with 1,460 days (four years) of ranking history, and an on-demand refresh on Standard and Professional.
- Built-in Google Maps local rank tracking (weekly updates, 25 credits included, extra credits EUR 10 per 500).
- Predictable flat price for ongoing tracking, falling to $45.10 per 1,000 tracked keywords per month at 50,000 keywords (derived from the printed plan list).
- Reports, integrations and research bundled in: scheduled and customizable PDF reports, white-labeled reports on Standard and above, Google Search Console and Looker Studio connections, unlimited daily Keyword Explorer lookups.
- A documented REST API (Standard and above) with personal access tokens, JSON, a versioned v1 base URL and a stated 5,000 requests per hour limit.
- Cancel any time with access to the end of the billing period, and data kept after cancellation so ranking history is not lost.
Wincher pricing and product facts verified against wincher.com as of October 2026. Prices change; always confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who this is for
A quick, honest read on which tool fits your use case.
Choose 1Lookup if: you check a keyword when something happens, need positions beyond 30, or want the answer through an API on any keyword or website without tracking it first.
Consider Wincher instead if: you watch the same keywords every day: Wincher's flat price works out to a fraction of a cent per daily check, with four years of history, local map tracking and scheduled reports.
Frequently asked questions
What is Wincher used for?
Tracking where your own and your competitors' websites rank on Google. Marketers, small businesses and agencies add a keyword list, and Wincher checks it daily, keeps four years of history, tracks local map rankings and sends scheduled PDF reports.
How does Wincher pricing work in 2026?
Flat monthly subscriptions sized by tracked keywords. Basic is $49 a month ($490 a year) for 500 keywords, Standard runs from $89 to $287 a month for 1,000 to 4,000 keywords, and Professional from $319 to $2,255 a month for 5,000 to 50,000, with custom quotes above that. Annual billing is ten times the monthly price. There is a 7-day free trial and no public free plan. A keyword uses a slot for every website, device and location it is tracked on.
How deep does Wincher check rankings?
Down to position 30. Wincher reduced its tracking depth from 100 to 30 on 18 September 2025 and removed older data beyond position 30 from reports and exports. 1Lookup's Keyword Rank Checker looks through the top 100 on every check and tells you when a site is not among them.
Does Wincher have an API?
Yes, on the Standard and Professional plans only, so from $89 a month; Basic has none. It uses a personal access token and allows 5,000 requests an hour. The documented data endpoints work on websites you have added to the account and track, so a one-off check of a keyword you do not track is not among them. 1Lookup's check is an API request on every plan, for any keyword and website.
How much does 1Lookup charge for a rank check?
30 credits per check that reads results, free when no results come back. On the Starter plan ($99 a month for 20,000 credits) that is about $0.15 a check, 666 checks a month and $148.50 per 1,000. A check where the site is not in the top 100 still costs the same, because the 100 results were read.
When is Wincher cheaper than 1Lookup?
When you watch the same keywords every day. Wincher's Basic plan checks 500 keywords daily, about 15,000 checks a month for $49, roughly $0.003 each, where 666 checks fit in a month of the Starter plan. For daily monitoring of a fixed list Wincher is the cheaper tool. 1Lookup suits checks that happen when something else happens: a new page, a customer's report, a keyword nobody listed.
Is Wincher worth it in 2026?
For a daily dashboard of a fixed keyword list, yes: the price per check is low, history is kept for four years and reports are built in. Check three things first: positions beyond 30 are no longer returned, cancellations must be made at least 24 hours before renewal, and the same keyword counts again for each website, device and location.