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Search marketing suite vs traffic by API1Lookup returns a site's visits, sources and top countries for $0.015 a site, where SpyFu's data is Google search research and its API needs a $119-a-month plan.
SpyFu is a competitor research suite for search marketers, sold as a subscription with a row-billed API on its higher plans. 1Lookup sells one answer, how much traffic a domain gets and where it comes from, as a single request with a single price.
SpyFu sells subscriptions for organic and paid keyword research, competitor ad history and rank tracking: Basic $39 a month, Pro + AI $59 for the first month and $119 after, and Team / Agency $249, or $29, $89 and $187 billed annually. Its API is open to Pro + AI and Team / Agency and is billed per row returned, $0.20 to $5.00 per 1,000 rows, against a monthly credit of $40 or $100. 1Lookup returns a domain's traffic report for 3 credits, about $0.015 on the Starter plan.
The SpyFu domain data, as one priced request
SpyFu bills its API by the row, so a price depends on how many rows a query returns. This is the traffic question answered as one result for one price.
1Lookup vs SpyFu: the same criteria, side by side
Both products measured on identical criteria, with SpyFu’s numbers taken from its own published pricing.
1lookup1lookup.ioData and validation APIs
spyfu.comWeb analytics- SpyFu · Starts at
- $29 per month billed annually, or $39 per month on monthly billing: Basic, with 10k row search results and exports, 1 live site tracking project, 5k weekly tracked keyword rankings, 10 automated reports, 1 user. Basic has no API access (the API starts at Pro + AI at $59 for the first month, then $119 per month).
- 1Lookup: $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise)
- SpyFu · Free trial
- No free trial. A 30-day money-back guarantee applies to paid subscriptions ('just let us know at any time in the first 30 days'); the help center says the refund must be requested by contacting support and is not automatic, while the terms say fees are nonrefundable unless SpyFu states otherwise in writing. Pro + AI has a $59 first-month price before the $119 monthly rate.
- 1Lookup: 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise, with no payment today
- SpyFu · Do credits expire?
- The monthly API credit does not roll over ('The credit does not roll over or apply to anything outside of API usage.'). Site audit AI fix credits refresh each billing cycle. Subscriptions are not pay-per-search, so there are no purchased search credits.
- 1Lookup: Unused monthly credits roll over for 3 months; separately purchased credits last 1 year
| Criteria | 1Lookup | |
|---|---|---|
| Pricing model | Monthly plans with universal credits; core phone, email and IP lookups cost 1 credit, enrichment and intelligence products cost more | Flat monthly subscriptions with a Monthly/Annual toggle. Monthly billing: Basic $39 per month, Pro + AI $59 for the first month then $119 per month, Team / Agency $249 per month. Annual billing: Basic $29 per month, Pro + AI $89 per month, Team / Agency $187 per month (billed annually, with the printed 'Get 3 months free! (25% savings)'). Searches are unlimited on every paid plan; plan limits are row caps on results and exports on Basic, tracked keywords, projects, reports and seats. The API is a separate pay-as-you-go meter, billed per row returned at a per-endpoint CPM, against an included monthly credit of $40 (Pro + AI) or $100 (Team / Agency). The help center and the home page print different plan prices ($59 / $159 / $299 and $33), recorded under hiddenCosts and evidence. |
| Starting price | $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise) | $29 per month billed annually, or $39 per month on monthly billing: Basic, with 10k row search results and exports, 1 live site tracking project, 5k weekly tracked keyword rankings, 10 automated reports, 1 user. Basic has no API access (the API starts at Pro + AI at $59 for the first month, then $119 per month). |
| Free option | Free single lookups via the online tools at 1lookup.io/tools, no account required | No free plan is printed with limits. The help center says: 'There's no free trial with a start and end date. Instead, use the free version of SpyFu to check out how the site works and what kind of results you get.' and 'Since there is no free trial, there is no limit to how long you can use it for free.' The free version's search and result limits are not printed on the pages read. |
| Free trial | 7-day free trial on every plan: $5 of credits on Starter, $20 on Growth, Professional, and Enterprise, with no payment today | No free trial. A 30-day money-back guarantee applies to paid subscriptions ('just let us know at any time in the first 30 days'); the help center says the refund must be requested by contacting support and is not automatic, while the terms say fees are nonrefundable unless SpyFu states otherwise in writing. Pro + AI has a $59 first-month price before the $119 monthly rate. |
| Do credits expire? | Unused monthly credits roll over for 3 months; separately purchased credits last 1 year | The monthly API credit does not roll over ('The credit does not roll over or apply to anything outside of API usage.'). Site audit AI fix credits refresh each billing cycle. Subscriptions are not pay-per-search, so there are no purchased search credits. |
What SpyFu costs at volume
| Volume | SpyFu price | Per 1,000 |
|---|---|---|
| 1,000 domain-month rows returned by the API (getAllDomainStats) | $0.50 per 1,000 rows, needs a Pro + AI plan ($119 a month after a $59 first month) | $0.50 |
| 80,000 rows a month, covered by the included API credit | $40 of API credit included with Pro + AI, not rolled over | - |
SpyFu's API charges per row returned, $0.20 to $5.00 per 1,000 rows, on top of a Pro + AI plan at $119 a month after the first month, with $40 of API credit included that does not roll over. 1Lookup charges 3 credits per site that has data, $14.85 per 1,000 sites on Starter.
Before you sign: SpyFu and 1Lookup on the operational terms
The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.
| Term | 1Lookup | SpyFu |
|---|---|---|
| Minimum commitment | None. Monthly plans with no contract and no minimum volume; cancel any time | None: 'No contracts', monthly or annual billing, auto-renewing, cancel before renewal. Annual billing is charged once a year. |
| Cost per extra seat | Not listed | Basic 1 user ($15 per additional user); Pro + AI 1 user included ($30 per additional); Team / Agency 5 users included ($30 per additional). |
| Going over your quota | Not listed | API usage beyond the included monthly credit ($40 Pro + AI, $100 Team / Agency) is charged to the card on file per row returned at the endpoint's CPM; the credit does not roll over. Subscription searches are unlimited, so there is no search overage. |
| API access | Included on every plan and during the free trial; there is no tier that unlocks it | Pro + AI and Team / Agency subscriptions (API pricing page); the developer docs home says 'every Pro or Team membership' and the help center says 'Pro level (and higher)' with a $5 monthly credit at Pro level. Basic has no included API credit. |
| Rate limit | 1,000 requests per minute on standard accounts, with higher limits available on request | API: per-endpoint requests per second over a rolling 1-second window, 429 Too Many Requests when exceeded (for example 1000 per second on getAllDomainStats and the Competitors API, 10 per second on Ad History, SEO Research and Ranking History, 10 on getMatchingDomains). |
| Support | Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM | Live chat and email (support@spyfu.com); phone is listed for cancelling; a help center and a library of over 200 video tutorials. |
SpyFu fine print worth reading twice
Published terms that change what SpyFu costs or what you can do with it. Each one links to the SpyFu page it was read on, because a claim about somebody else’s contract should be checkable in one click.
Pro + AI is advertised at $59 for the first month, then renews at $119 per month on monthly billing.
Read it on SpyFu’s siteThe home page prints 'Membership starts at just $33/month', which differs from the $39 Basic monthly price on the pricing page.
Read it on SpyFu’s siteThe help center AI credits table prints Basic $59, Pro + AI $159 and Team/Agency $299 per month, which differs from the pricing page ($39, $119, $249).
Read it on SpyFu’s siteExtra users cost $15 (Basic) or $30 (Pro + AI, Team / Agency) per user per month.
Read it on SpyFu’s siteAPI usage over the included monthly credit is charged to the card on file, and the unused credit does not roll over.
Read it on SpyFu’s siteThe terms say all fees and charges are nonrefundable unless SpyFu states otherwise in writing and that fees can change on notice, while the pricing page and help center offer a 30-day money-back guarantee that must be requested through support.
Read it on SpyFu’s siteSubscriptions renew automatically and must be cancelled before the renewal date to avoid the next charge.
Read it on SpyFu’s siteBasic caps search results and exports at 10k rows; unlimited results and exports start at Pro + AI.
Read it on SpyFu’s siteThe plan cards print '10+ years historical data' on Basic, while the help center says the historical view comes with Pro + AI and Team / Agency and Basic users see current snapshots.
Read it on SpyFu’s site
1Lookup
SpyFu
Where 1Lookup wins
- One request returns a domain's visits, trend, ranks, sources, top countries and top keywords for $0.015, with no row counting and nothing charged for a site with no data
- Traffic from every source, direct, search, social, referral and AI chatbots, where SpyFu's data is Google search data
- No suite plan to reach the API: the same key and balance pay for traffic, rank, phone, email and IP checks
- A list of domains in one CSV upload returns one summary row per site, at the same price per site
Where SpyFu wins
- Large, long-running index with history: the plan cards print 10+ years of historical data (the help center ties the historical view to Pro + AI and Team / Agency), and the developer page claims positions 1 to 100 captured (Top 100).
- Unlimited searches on every paid plan ('all you can eat'), with unlimited exports and no row cap from Pro + AI upward.
- Competitor ad history, paid keyword and kombat (overlap) research that a pay-per-lookup contact or company data API does not cover.
- Weekly tracked keywords, automated reports and a site audit with AI fixes bundled in one flat subscription.
- A documented API with per-endpoint pricing that is printed in full, a monthly included credit and published rate limits per endpoint.
- No contract, cancel online or by chat, email or phone, and a printed 30-day money-back guarantee.
SpyFu pricing and product facts verified against spyfu.com as of October 2026. Prices change; always confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who this is for
A quick, honest read on which tool fits your use case.
Choose 1Lookup if: you want a site's visits, sources and top countries as one request, across all traffic and not only Google search, without a suite plan or a meter that counts rows.
Consider SpyFu instead if: you research competitors in search: SpyFu shows the paid and organic keywords a domain buys and ranks for, its Google ad history and keyword overlap, with unlimited searches on every paid plan.
Frequently asked questions
What is SpyFu used for?
Researching competitors in search. Marketers and agencies use it to see the organic and paid keywords a domain ranks and bids on, the history of a competitor's Google ads, backlinks and rankings, and to track their own keywords, with reports and a site audit bundled in.
How does SpyFu pricing work in 2026?
Flat monthly subscriptions with no contract. Basic is $39 a month ($29 billed annually), Pro + AI is $59 for the first month and then $119 ($89 billed annually), and Team / Agency is $249 ($187 billed annually). Searches are unlimited on paid plans, Basic caps results and exports at 10k rows, and extra users cost $15 or $30 a month each. There is no free trial: SpyFu points to a free version, and prints a 30-day money-back guarantee that you request from support.
Does SpyFu have an API, and what does it cost?
Yes, on Pro + AI and Team / Agency, not on Basic. It is billed per row returned at a rate set for each endpoint, from $0.20 to $5.00 per 1,000 rows, so the Domain Stats endpoint getAllDomainStats is $0.50 per 1,000 rows. One domain for one month is one row, and 12 months of one domain is 12 rows. Each plan includes API credit, $40 on Pro + AI and $100 on Team / Agency, that does not roll over.
How much does 1Lookup charge for a site's traffic?
3 credits per site that has data, free when a site has no data. On the Starter plan ($99 a month for 20,000 credits) that is about $0.015 a site, 6,666 sites a month and $14.85 per 1,000. One request returns the whole report: no rows to count.
What does SpyFu cover that 1Lookup does not?
Search marketing research: paid keywords, a competitor's Google ad history, keyword overlap between domains, backlinks and a site audit, with 10+ years of historical data printed on its plan cards. Its data is Google search data in a fixed list of countries. 1Lookup answers a narrower question, a domain's visits across all of its sources.
Where does SpyFu beat 1Lookup?
On research depth and on price per row. A suite subscription gives unlimited searches, exports without a row cap from Pro + AI, rank tracking and ad history, and API rows cost from $0.0002 to $0.005 each once the plan is paid for. It also offers annual billing at 25% off and a 30-day money-back guarantee.
Is SpyFu worth it in 2026?
For a search-marketing team that studies competitors' keywords and ads, yes. Check three things first: the API starts at the Pro + AI plan, keyword rankings update about once a month on average, and SpyFu's pages disagree on plan prices in places, so confirm the figure at checkout.