1lookup

Website visitor identification

From $0.01

per identified person (5 credits); $0.02475 on Starter

Default

Website visitor identification

$12,000 a year on Growth, with 24,000 enrichment credits a year

default.com

2.5¢ per identified person, 90% below RB2B's 25¢

Default's extra credits work out to 30¢ an identified visitor. 1Lookup charges 2.5¢, with no annual contract.

Looking for a Default alternative? This page sets Default pricing beside 1Lookup, with every Default figure taken from its own published pages, checked October 2026.

Start free trial See per-person pricing

7-day free trial, then a short application
You pay only for the people identified

2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product

At a glance

Here is where 1Lookup wins against Default, and where Default still wins.

Default is an inbound platform for routing, scheduling and enrichment, and it de-anonymizes website visitors with enrichment credits from a yearly pool. 1Lookup identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, and a visitor it cannot identify costs nothing.

1lookupWhere 1Lookup wins

A name, a work email, a LinkedIn profile URL, a job title and a company for each identified visitor, and a phone number for about 1 in 4 people
Month-to-month plans at the listed price, from $99 a month for 4,000 identified people, down to $0.01 a person on Enterprise
You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months

What it costs

From $0.01

per identified person (5 credits); $0.02475 on Starter

DefaultWhere Default wins

A visitor is charged once however many pages they view, and not again if they return within 24 hours.
Identification inside lead routing, scheduling and enrichment, with 200,000 workflow runs a year on Growth.
Website de-anonymization on every plan.

What it costs

$12,000 a year on Growth, with 24,000 enrichment credits a year

Short answer

Default pricing, as its own page printed it in October 2026: $12,000 a year on Growth, with 24,000 enrichment credits a year. Default bills for this: enrichment credits: an identified visitor uses 3, charged once however many pages they view. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.

1lookupvs

Default

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.

1Lookup

2.5¢

a person

per identified person on the $99 Starter plan, down to 1¢ on larger plans

RB2B

25¢

a person

per identified person on Pro: $149 for 600, then 25¢ each

90%

less for every person identified

RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.

RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.

People identified a month

2,500

10012,500

1Lookup$99 a month
RB2B$349 a month

Default sells a platform from $12,000 a year with 24,000 enrichment credits; an identified visitor uses 3 credits, and extra credits are $0.10 each, so $0.30 a visitor, checked October 2026.

At 2,500 people a month, 1Lookup is $250 a month less than RB2B: 72% less.

Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.

Start free trial

Website Visitor ID requires approval: start the free trial, then send a short application.

What replaces what

Here is which 1Lookup product matches each Default job.

Default bills for this: enrichment credits: an identified visitor uses 3, charged once however many pages they view. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.

Visitor de-anonymization inside an inbound routing and scheduling platform, 3 enrichment credits a visitor
Website Visitor ID
The person who visited, identified: name, work email, LinkedIn profile URL, job title and company, by API, webhook or CSV. Billed per identified person, and a visitor it cannot identify costs nothing.
5 credits per identified person, free when a visitor is not identified

Side by side

Both products are measured on the same criteria, using Default's own published numbers.

Criteria	1lookup	Default
What you are billed for	5 credits for each identified person. A visitor we do not identify costs nothing.	Enrichment credits: an identified visitor uses 3, charged once however many pages they view
Pricing model	Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product.	Annual platform plans for routing, scheduling and enrichment, with a yearly pool of enrichment credits; each identified visitor uses 3 credits, and extra credits cost $0.10 each.
Starting price	$99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each.	$12,000 a year on Growth, with 24,000 enrichment credits a year.
Free option	A 7-day free trial on every plan. A visitor we do not identify costs nothing.	No free plan on its pricing page.
How you get started	A 7-day free trial, then a short application: we review each website before we switch on visitor identification.	No trial on its pricing page; plans are bought through its sales team.
Seat fees	None. The whole team works from one account.	Routing seats cost $540 a user a year and scheduling seats $240.
Do credits expire?	Unused subscription credits roll over for up to 3 months.	Not printed on its pricing page

At volume

This is what Default prints next to every 1Lookup plan.

Default prints no list of prices by identified people, so there is no volume to set beside ours row by row. Its own figures are below as printed, read in October 2026, then every 1Lookup plan.

Default

From $12,000 a year for its platform

Default sells a platform from $12,000 a year with 24,000 enrichment credits; an identified visitor uses 3 credits, and extra credits are $0.10 each, so $0.30 a visitor, checked October 2026.

1lookup

2.5¢ an identified person

Default's credits work out to $1.50 a visitor inside Growth ($12,000 a year for 24,000 credits, at 3 credits a visitor) and $0.30 a visitor on extra credits. 1Lookup Starter is $99 a month for 4,000 identified people, 2.5¢ each.

1Lookup plan	A month	Identified people	Each person
Starter	$99	up to 4,000	$0.02475
Growth	$299	up to 17,000	$0.0176
Professional	$799	up to 50,000	$0.016
Enterprise	$1,999	up to 200,000	$0.01

5 credits for each identified person on every plan. A visitor who is not identified costs nothing.

Default figures from default.com, October 2026.

Set your own monthly volume in the cost calculator

How you buy

This is how you buy from 1Lookup and from Default.

1lookup

How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website

Default

How it is sold
Annual platform plans for routing, scheduling and enrichment, with a yearly pool of enrichment credits; each identified visitor uses 3 credits, and extra credits cost $0.10 each
What it starts at
$12,000 a year on Growth, with 24,000 enrichment credits a year
How you try it
No trial published

A real result

This is what one 1Lookup result looks like.

Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.

See the full product page

api.1lookup.ioIdentified

An identified visitor arrives as a person, a work email and the page they were on

Name: Jordan Sample
Work email: jordan.sample@example.com
Phone: +1 415 555 0142
Do-not-call flag: No
LinkedIn: linkedin.com/in/jordan-sample-example
Job title: Head of Operations
Company: Sample Freight Co
Company site: example.com
Page viewed: /pricing

Delivered to your webhook, 5 creditsShow

{
  "identified": true,
  "person": {
    "first_name": "Jordan",
    "last_name": "Sample",
    "work_email": "jordan.sample@example.com",
    "phone": "+1 415 555 0142",
    "phone_do_not_call": false,
    "job_title": "Head of Operations"
  },
  "company": { "name": "Sample Freight Co" },
  "visit": { "page_url": "https://yoursite.com/pricing" },
  "metadata": { "credits_used": 5 }
}

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Enter your monthly visitors and see what each tool's published plan costs at that volume.

Open the free tool

The evidence

Here is the evidence behind every number on this page.

Here are Default and 1Lookup side by side on the terms you check before you sign.

The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.

Term	1Lookup	Default
Minimum commitment	None. Monthly plans with no contract and no minimum volume; cancel any time	Billed annually.
Cost per extra seat	Not listed	Routing seats cost $540 a user a year and scheduling seats $240.
Going over your quota	Not listed	Extra enrichment credits cost $0.10 each, so an extra identified visitor is $0.30.
API access	Included on every plan and during the free trial; there is no tier that unlocks it	Not listed
Rate limit	200 requests per 10 seconds for each API key on standard lookups and 1,000 requests a minute for each key on number type, HLR and MNP, and each account can make up to 1,000 requests a minute in total across all its keys; higher limits are available on request	Not listed
Support	Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM	Not listed

1Lookup

Source: 1lookup.io homepage, captured August 2026

Default

Source: default.com homepage, captured October 2026

Default pricing and product facts verified against default.com as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.

Who it is for

Pick 1Lookup or stay with Default depending on the job in front of you.

1lookup

Choose 1Lookup if

you want a price you can read per person: $0.02475 an identified person on Starter, as low as $0.01 on larger plans, month to month, with nothing charged for a visitor it cannot identify.

Default

Consider Default instead if

you want visitor identification inside inbound routing and meeting scheduling: Default routes and books the meeting, and charges a visitor once however many pages they view.

Questions

People ask these questions before they switch from Default.

What is the best Default alternative?

If you want visitor identification inside inbound routing and meeting scheduling, Default is built for that: Default routes and books the meeting, and charges a visitor once however many pages they view. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.

How much does Default cost?

Annual platform plans for routing, scheduling and enrichment, with a yearly pool of enrichment credits; each identified visitor uses 3 credits, and extra credits cost $0.10 each. Checked October 2026 on default.com.

How much does 1Lookup charge for an identified visitor?

5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.

Is 1Lookup cheaper than Default?

Does Default identify people or companies?

People: Default de-anonymizes website visitors for 3 enrichment credits each. Its page names Clearbit Reveal and Vector as the website-intent tools it replaces.

Which visitors does 1Lookup identify?

Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.

What comes back for each identified person?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.

Do unused credits carry over?

1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan.

How do I switch from Default to 1Lookup?

Add one script to the pages where you want visitors identified, and pick where the people go: an API, a webhook or a CSV. Default also routes and schedules, so keep it for that if you use it, and send 1Lookup's records into your router or CRM by webhook. Run Default and Website Visitor ID side by side for a month and compare the named people you get before you cancel anything.

Is Default worth it in 2026?

Yes, if you want visitors identified, routed to the right rep and booked into a meeting in one platform, on an annual plan from $12,000 a year. If you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people, compare 1Lookup.

1lookup

Start free trial and see the person behind each visit

Start your free trial, see who is visiting your site, and compare the bill with Default.

5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.

Start free trial See per-person pricing

Default's extra credits work out to 30¢ an identified visitor. 1Lookup charges 2.5¢, with no annual contract.

Here is where 1Lookup wins against Default, and where Default still wins.

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

Here is which 1Lookup product matches each Default job.

Website Visitor ID

Both products are measured on the same criteria, using Default's own published numbers.

This is what Default prints next to every 1Lookup plan.

This is how you buy from 1Lookup and from Default.

This is what one 1Lookup result looks like.

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Here is the evidence behind every number on this page.

Here are Default and 1Lookup side by side on the terms you check before you sign.

Pick 1Lookup or stay with Default depending on the job in front of you.

People ask these questions before they switch from Default.

Start your free trial, see who is visiting your site, and compare the bill with Default.

Keep researching Default with the matching 1Lookup pages.