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1Lookup logo1lookup

Website visitor identification

From $0.01

per identified person (5 credits); $0.02475 on Starter

LeadLander logo

Website visitor identification

$89 a month for up to 100 leads on one domain (Starter), or $900 a year billed annually

leadlander.com

2.5¢ per identified person, 90% below RB2B's 25¢

LeadLander starts at $89 a month for 100 identified companies, and 1Lookup starts at $99 a month for 4,000 identified people.

Looking for a LeadLander alternative? This page sets LeadLander pricing beside 1Lookup, with every LeadLander figure taken from its own published pages, checked October 2026.

  • 7-day free trial, then a short application
  • You pay only for the people identified
  • 2.5¢

    For each identified person

    1¢ on Enterprise, 5 credits on every plan

  • $0

    For a visitor we cannot identify

    you pay for people, not for traffic

  • 0

    Seat fees

    your whole team on one account

  • 3 months

    Rollover on unused credits

    one balance across every product

At a glance

Here is where 1Lookup wins against LeadLander, and where LeadLander still wins.

LeadLander identifies the companies visiting your site, with a contact network behind them, and sells plans by identified leads a month. 1Lookup identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, and a visitor it cannot identify costs nothing.

1Lookup logo1lookupWhere 1Lookup wins
  • The individual visitor, not only the company: a name, a work email and a LinkedIn profile URL for each identified person
  • Month-to-month plans at the listed price, from $99 a month for 4,000 identified people, down to $0.01 a person on Enterprise
  • You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
  • The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months

What it costs

From $0.01

per identified person (5 credits); $0.02475 on Starter

LeadLander logoWhere LeadLander wins
  • Unlimited users and 12 months of stored data.
  • Enterprise adds unlimited leads and domains, and API access.
  • A lower annual price: $900 a year on Starter and $2,568 on Growth.

What it costs

$89 a month for up to 100 leads on one domain (Starter), or $900 a year billed annually

Short answer

LeadLander pricing, as its own page printed it in October 2026: $89 a month for up to 100 leads on one domain (Starter), or $900 a year billed annually. LeadLander bills for this: identified leads a month, where a lead is a company, with a contact network behind it. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.

1Lookup logo1lookupvsLeadLander logo

Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.

The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.

1Lookup

2.5¢

a person

RB2B

25¢

a person

90%

less

RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.

RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.

2,500

10012,500
  • 1Lookup logo1Lookup$99 a month
  • LeadLander logoLeadLandercounts companiesCustom price

    Enterprise is custom, with unlimited leads and domains.

  • RB2B logoRB2B$349 a month

At 2,500 people a month, 1Lookup is $250 a month less than RB2B: 72% less.

Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.

Start free trial

Website Visitor ID requires approval: start the free trial, then send a short application.

What replaces what

Here is which 1Lookup product matches each LeadLander job.

LeadLander bills for this: identified leads a month, where a lead is a company, with a contact network behind it. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.

Side by side

Both products are measured on the same criteria, using LeadLander's own published numbers.

Criteria1Lookup logo1lookupLeadLander logo
What you are billed for

5 credits for each identified person.

A visitor we do not identify costs nothing.

Identified leads a month, where a lead is a company, with a contact network behind it

Pricing model

Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product.

Plans by identified leads a month: Starter up to 100 on one domain and Growth up to 2,000, with Enterprise custom and a lower price on annual billing.

Starting price

$99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each.

$89 a month for up to 100 leads on one domain (Starter), or $900 a year billed annually.

Free option

A 7-day free trial on every plan.

A visitor we do not identify costs nothing.

No free plan on its pricing page.

How you get started

A 7-day free trial, then a short application: we review each website before we switch on visitor identification.

A free trial, offered on its pricing page.

Seat fees

None. The whole team works from one account.

Not printed on its pricing page

Do credits expire?

Unused subscription credits roll over for up to 3 months.

Not printed on its pricing page

At volume

This is what LeadLander and 1Lookup cost at the same monthly volume.

LeadLander counts unique identified companies and 1Lookup counts identified people, so a company with three visitors is one identification on LeadLander and up to three on 1Lookup. Each row uses the same number for both, so read it against the number of people you expect and the number of companies you expect. Prices are the published ones, read in October 2026.

LeadLander prices are in dollars.

  • 100companies a month

    1Lookup

    $99 a month

    Starter, up to 4,000 people, $0.02475 each

    LeadLander

    $89 a month

    Starter, up to 100 companies

    LeadLander is lower
  • 250companies a month

    1Lookup

    $99 a month

    Starter, up to 4,000 people, $0.02475 each

    LeadLander

    $259 a month

    Growth, up to 2,000 companies

    1Lookup is lower
  • 400companies a month

    1Lookup

    $99 a month

    Starter, up to 4,000 people, $0.02475 each

    LeadLander

    $259 a month

    Growth, up to 2,000 companies

    1Lookup is lower
  • 600companies a month

    1Lookup

    $99 a month

    Starter, up to 4,000 people, $0.02475 each

    LeadLander

    $259 a month

    Growth, up to 2,000 companies

    1Lookup is lower
  • 1,000companies a month

    1Lookup

    $99 a month

    Starter, up to 4,000 people, $0.02475 each

    LeadLander

    $259 a month

    Growth, up to 2,000 companies

    1Lookup is lower
  • 2,500companies a month

    1Lookup

    $99 a month

    Starter, up to 4,000 people, $0.02475 each

    LeadLander

    Enterprise is custom, with unlimited leads and domains

    Different currency
  • 5,000companies a month

    1Lookup

    $299 a month

    Growth, up to 17,000 people, $0.0176 each

    LeadLander

    Enterprise is custom, with unlimited leads and domains

    Different currency

1Lookup is lower

At 101 to 2,000 companies a month on month-to-month billing.

LeadLander is lower

At 1 to 100 companies a month on month-to-month billing.

LeadLander figures from leadlander.com, October 2026. Company identification with a contact network, unlimited users and 12 months of stored data; API access on Enterprise. 1Lookup figures come from the live rate card.

Set your own monthly volume in the cost calculator

How you buy

This is how you buy from 1Lookup and from LeadLander.

1Lookup logo1lookup
  1. How it is sold

    Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified

  2. What it starts at

    $99 a month on Starter, for up to 4,000 identified people

  3. How you get access

    Start the 7-day free trial, then send a short application about your website

LeadLander logo
  1. How it is sold

    Plans by identified leads a month: Starter up to 100 on one domain and Growth up to 2,000, with Enterprise custom and a lower price on annual billing

  2. What it starts at

    $89 a month for up to 100 leads on one domain (Starter), or $900 a year billed annually

  3. How you try it

    A free trial, offered on its pricing page

A real result

This is what one 1Lookup result looks like.

  1. Add one script to your site

    Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.

  2. We identify the visitors we can, worldwide outside Europe

    Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.

  3. The person reaches you by API, webhook or CSV

    Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.

See the full product page
api.1lookup.ioIdentified

An identified visitor arrives as a person, a work email and the page they were on

Name
Jordan Sample
Work email
jordan.sample@example.com
Phone
+1 415 555 0142
Do-not-call flag
No
LinkedIn
linkedin.com/in/jordan-sample-example
Job title
Head of Operations
Company
Sample Freight Co
Company site
example.com
Page viewed
/pricing
Delivered to your webhook, 5 creditsShow
{
  "identified": true,
  "person": {
    "first_name": "Jordan",
    "last_name": "Sample",
    "work_email": "jordan.sample@example.com",
    "phone": "+1 415 555 0142",
    "phone_do_not_call": false,
    "job_title": "Head of Operations"
  },
  "company": { "name": "Sample Freight Co" },
  "visit": { "page_url": "https://yoursite.com/pricing" },
  "metadata": { "credits_used": 5 }
}

Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.

Enter your monthly visitors and see what each tool's published plan costs at that volume.

Open the free tool

The evidence

Here is the evidence behind every number on this page.

Here are LeadLander and 1Lookup side by side on the terms you check before you sign.

The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.

Term1LookupLeadLander
Minimum commitment

None. Monthly plans with no contract and no minimum volume; cancel any time

Not listed
API access

Included on every plan and during the free trial; there is no tier that unlocks it

On Enterprise, which is priced on request.

Rate limit

200 requests per 10 seconds for each API key on standard lookups and 1,000 requests a minute for each key on number type, HLR and MNP, and each account can make up to 1,000 requests a minute in total across all its keys; higher limits are available on request

Not listed
Support

Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM

Not listed

1Lookup

1Lookup homepage
Source: 1lookup.io homepage, captured August 2026

LeadLander

LeadLander homepage
Source: leadlander.com homepage, captured October 2026

LeadLander pricing and product facts verified against leadlander.com as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.

Who it is for

Pick 1Lookup or stay with LeadLander depending on the job in front of you.

1Lookup logo1lookup

Choose 1Lookup if

you want the person and not only the company: a name, work email, LinkedIn page and job title for each identified visitor, at $0.02475 or less, with nothing charged for a visitor it cannot identify.

LeadLander logoLeadLander

Consider LeadLander instead if

you want unlimited users and a year of stored visit history around a company list: LeadLander includes both, from $89 a month.

Questions

People ask these questions before they switch from LeadLander.

What is the best LeadLander alternative?

If you want unlimited users and a year of stored visit history around a company list, LeadLander is built for that: LeadLander includes both, from $89 a month. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.

How much does LeadLander cost?

Plans by identified leads a month: Starter up to 100 on one domain and Growth up to 2,000, with Enterprise custom and a lower price on annual billing. A free trial, offered on its pricing page. Checked October 2026 on leadlander.com.

How much does 1Lookup charge for an identified visitor?

5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.

Is 1Lookup cheaper than LeadLander?

On month-to-month billing 1Lookup costs less at 101 to 2,000 companies a month. LeadLander costs less at 1 to 100 companies a month. The two count different things, because LeadLander bills a company once however many people from it visit and 1Lookup bills each identified person. At 100 a month (people on 1Lookup, companies on LeadLander), 1Lookup Starter costs $99 and LeadLander Starter costs $89.

Does LeadLander identify people or companies?

Companies: LeadLander identifies the companies behind visits and offers a contact network around them. 1Lookup identifies the individual visitor. LeadLander counts companies identified for the first time in a billing period, where 1Lookup bills each identified person, so a company with several visitors counts once on LeadLander and once for each person on 1Lookup.

Which visitors does 1Lookup identify?

Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.

What comes back for each identified person?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.

Do unused credits carry over?

1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan.

How do I switch from LeadLander to 1Lookup?

Add one script to the pages where you want visitors identified, and pick where the people go: an API, a webhook or a CSV. LeadLander counts companies and 1Lookup counts people, so expect the unit on your bill to change as well as the price. Run LeadLander and Website Visitor ID side by side for a month and compare the named people you get before you cancel anything.

Is LeadLander worth it in 2026?

Yes, if the company behind a visit is enough, you want unlimited users and 12 months of stored data, and up to 2,000 identified leads a month covers you. If you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people, compare 1Lookup.

1Lookup logo1lookup

Start free trial and see the person behind each visit

Start your free trial, see who is visiting your site, and compare the bill with LeadLander.

5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.