The 4 best ZoomInfo alternatives in 2026 start with 1Lookup, which sells contact data per lookup with no annual contract and no seats.

1Lookup is the best ZoomInfo alternative for teams that want self-serve data with no annual contract and no seats: prospect search for 2 credits, then contact append and firmographics charged only on a match. Prospeo fits list building in a searchable database, Lusha fits LinkedIn reveals, and HubSpot shops keep enrichment native with Breeze Intelligence (Clearbit).

Prospect search for 2 credits, then reveal only the contacts you want
Contact append and company firmographics charged only on a match, with no seats
74 data products on one API key, with an MCP server and Zapier, Make and n8n apps

Prices verified July and October 2026 on each vendor’s own pricing page.

These are the reasons teams look beyond ZoomInfo.

Core platform pricing is not published anywhere: ZoomInfo's own pricing guide states no dollar amounts are listed because pricing is consumption-based and varies by organization; paid plans are "billed annually, not monthly" with "no standard monthly billing option"
Credit mechanics on core contracts are contract-specific: what consumes a credit and whether unused credits roll over or expire is not publicly documented - ZoomInfo's own guide advises buyers to confirm credit triggers, rollover/expiry, and overage handling in writing
Several capabilities are separately priced add-ons on core contracts: intent data (Streaming Intent), Engage sales engagement, international data, additional seats, and API/MCP access - which the pricing guide (updated 07/2026) still describes as "included at higher capability levels" despite the July 2025 announcement that all Copilot plans include APIs, so entitlement should be confirmed in writing
Self-serve GTM AI data credits cost $0.38 per enriched/exported record at the $1,000 spend tier ($0.45 at the base tier); the 70% discount is an explicitly limited-time offer on a first data credit purchase only, and needs above 100K credits are routed back to sales for annual volume pricing
Mobile phone data on GTM AI is reserved for enterprise (sales-negotiated) packages

1Lookup leads the shortlist, followed by the closest swaps.

1. 1LookupTop pick, our product

Best self-serve, pay-as-you-go B2B data: search, reveal, and enrich per lookup

Pick 1Lookup when you want prospect search, verified work-email reveals, and firmographics as flat-priced API calls on shared credits, with success billing and no annual contract or seats.

Starting price: $99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise)
Free option: Free single lookups via the online tools at 1lookup.io/tools, no account required
Where it wins: 74 data products on one API key and one credit balance: phone, email and IP checks, people and company data, social data and more

See 1Lookup pricing 7-day free trial

2. Prospeo

Best for building the list and revealing it in one place

Pick Prospeo when you need to filter people and companies across dozens of criteria before revealing anything, and verified mobile numbers should draw on the same credits.

Starting price: $49/user/month for 2,000 credits (Starter, monthly), or $441/user/year for 24,000 credits (all credits released on the purchase date). 2,000 credits buys up to 2,000 verified emails or 200 verified mobiles, since a mobile costs 10 credits
Free option: Free plan, $0, 100 credits per month with no time limit: people and company search on 28 of the 41 filters, 3 intent topics, a 25-row selection cap for export, Chrome extension, MCP server, CSV export and 5 AI Lookalike searches. No CSV enrichment and no integrations. Prospeo's two published sources disagree on API access: the pricing page's plan-comparison table marks the public API not included on Free, while the help centre publishes Free rate limits of 1/second, 20/minute and 50/day
The catch: It is not a validation service: there is no standalone email verification, no phone validation, no line type or HLR data and no IP product, and no way to pass in an address or number you already hold and pay to check it. Verification only ever arrives attached to a find

1Lookup vs Prospeo: full comparison

3. Lusha

Best browser extension for rep-driven contact grabbing

Pick Lusha when your team's core motion is pulling contact details from LinkedIn profiles one at a time while browsing, and a simple monthly credit tier beats API flexibility.

Starting price: $49.90/mo for Starter with 400 credits/mo (= up to 400 email reveals or 80 phone reveals); $37.45/mo billed annually for 4,800 credits/yr
Free option: Free plan at $0 with up to 40 credits/month (= up to 40 email reveals or 8 phone reveals at current credit costs); includes the browser extension and CRM integrations. Free-plan credits reset monthly and do not carry over.
The catch: Phone numbers cost 5 credits vs 1 credit per email (per the live pricing page), so plan allowances effectively shrink 5x for phone-centric workflows - Starter's 400 credits buy only 80 phone numbers (~$0.62 each)

1Lookup vs Lusha: full comparison

4. Clearbit (HubSpot Breeze Intelligence)

Best for enrichment living natively inside HubSpot

Pick Clearbit (HubSpot Breeze Intelligence) when you run your CRM on HubSpot and want enrichment (now Breeze Intelligence) applied to records and workflows inside the platform itself.

Starting price: Not purchasable standalone; the effective entry point is a paid HubSpot subscription - Core Seats "start at $20/month per seat" at the Starter tier (HubSpot Product & Services Catalog), which includes data enrichment with no per-record charge. Extra HubSpot Credits cost $10 per 1,000-credit capacity pack or $0.010/credit pay-as-you-go
Free option: None. Clearbit's legacy free offerings (free platform, Weekly Visitor Report, TAM Calculator, Connect, free Risk/Name-to-Domain APIs) were sunset April 30, 2025 and free Clearbit accounts are no longer created (help.clearbit.com); HubSpot's free CRM does not include data enrichment (paid tiers only), and "Free users and View-only Seat users cannot use HubSpot Credits" (HubSpot knowledge base)
The catch: Not available outside HubSpot: new customers cannot buy Clearbit standalone ("Clearbit is no longer offering new standalone Clearbit subscriptions" - help.clearbit.com), so Salesforce, Pipedrive, or custom-stack teams are excluded; legacy Clearbit APIs serve existing contracted customers only

1Lookup vs Clearbit (HubSpot Breeze Intelligence): full comparison

This table compares all 4 on the same criteria.

Product	Starting price	Free option
1Lookup	$99/mo for 20,000 credits ($4.95 per 1,000, down to $2.00 on Enterprise)	Free single lookups via the online tools at 1lookup.io/tools, no account required
Prospeo	$49/user/month for 2,000 credits (Starter, monthly), or $441/user/year for 24,000 credits (all credits released on the purchase date). 2,000 credits buys up to 2,000 verified emails or 200 verified mobiles, since a mobile costs 10 credits	Free plan, $0, 100 credits per month with no time limit: people and company search on 28 of the 41 filters, 3 intent topics, a 25-row selection cap for export, Chrome extension, MCP server, CSV export and 5 AI Lookalike searches. No CSV enrichment and no integrations. Prospeo's two published sources disagree on API access: the pricing page's plan-comparison table marks the public API not included on Free, while the help centre publishes Free rate limits of 1/second, 20/minute and 50/day
Lusha	$49.90/mo for Starter with 400 credits/mo (= up to 400 email reveals or 80 phone reveals); $37.45/mo billed annually for 4,800 credits/yr	Free plan at $0 with up to 40 credits/month (= up to 40 email reveals or 8 phone reveals at current credit costs); includes the browser extension and CRM integrations. Free-plan credits reset monthly and do not carry over.
Clearbit (HubSpot Breeze Intelligence)	Not purchasable standalone; the effective entry point is a paid HubSpot subscription - Core Seats "start at $20/month per seat" at the Starter tier (HubSpot Product & Services Catalog), which includes data enrichment with no per-record charge. Extra HubSpot Credits cost $10 per 1,000-credit capacity pack or $0.010/credit pay-as-you-go	None. Clearbit's legacy free offerings (free platform, Weekly Visitor Report, TAM Calculator, Connect, free Risk/Name-to-Domain APIs) were sunset April 30, 2025 and free Clearbit accounts are no longer created (help.clearbit.com); HubSpot's free CRM does not include data enrichment (paid tiers only), and "Free users and View-only Seat users cannot use HubSpot Credits" (HubSpot knowledge base)

Prices verified from each vendor’s public pricing page as of July and October 2026. Pricing models differ (subscriptions, pay-as-you-go credits, per-lookup metering), so compare at your real monthly volume; the full per-vendor volume tables are on each linked comparison page.

This is who should choose each one.

1Lookup: Best self-serve, pay-as-you-go B2B data: search, reveal, and enrich per lookup.
Prospeo: Best for building the list and revealing it in one place.
Lusha: Best browser extension for rep-driven contact grabbing.
Clearbit (HubSpot Breeze Intelligence): Best for enrichment living natively inside HubSpot.

This is how much work a switch takes.

Moving off ZoomInfo is mostly a workflow question, not a data-format one. Inventory which jobs your team actually uses: list building, contact reveal, enrichment, or intent. The first three map directly onto self-serve alternatives (searches, reveals, and appends); intent data does not, so if intent drives your pipeline, keep that requirement explicit when evaluating.

These are the questions people ask about ZoomInfo alternatives.

Why do teams look for a ZoomInfo alternative?

The recurring themes are buying shape rather than data quality: the core platform is sold as annual contracts with seat minimums and sales-quoted pricing, and its breadth is more than many teams use. ZoomInfo's newer self-serve tier eases entry for record enrichment, but teams whose usage is programmatic or occasional still tend to want per-lookup pricing across search, reveal, and enrichment together.

What is the cheapest way to test coverage on my ICP?

Run a handful of prospect searches on 1Lookup's 7-day trial: each search costs 2 credits, returns preview rows for your exact title, seniority, and employer filters, and flags which contacts actually have a work email before you reveal anything.

When is 1Lookup the better choice than ZoomInfo?

When your usage is programmatic or occasional and an annual, seat-based contract does not fit. 1Lookup prices search, contact append, and company data per lookup with no seats and no commitment, and the same credits cover phone, email, and IP validation.

Try 1Lookup free for 7 days before you decide.

The 7-day free trial includes credits for all 74 data products: $5 on Starter, $20 on Growth and above. No payment today.

Start your free trial 1Lookup vs ZoomInfo in depth