Website visitor identification
From $0.01
per identified person (5 credits); $0.02475 on Starter
Website visitor identification
$36,000 a year on Growth, for up to 25,000 unique monthly visitors and $25,000 of monthly ad spend
vector.co
2.5¢ per identified person, 90% below RB2B's 25¢
Vector starts at $36,000 a year. 1Lookup starts at $99 a month for 4,000 identified people.
Looking for a Vector alternative? This page sets Vector pricing beside 1Lookup, with every Vector figure taken from its own published pages, checked October 2026.
- 7-day free trial, then a short application
- You pay only for the people identified
2.5¢
For each identified person
1¢ on Enterprise, 5 credits on every plan
$0
For a visitor we cannot identify
you pay for people, not for traffic
0
Seat fees
your whole team on one account
3 months
Rollover on unused credits
one balance across every product
At a glance
Here is where 1Lookup wins against Vector, and where Vector still wins.
Vector is an account-based advertising platform with contact-level visitor identification as one of its signals, sold on an annual contract sized by your traffic and ad spend. 1Lookup identifies the individual visitor, with a name, work email and LinkedIn profile, at 5 credits for each identified person, and a visitor it cannot identify costs nothing.
- A name, a work email, a LinkedIn profile URL, a job title and a company for each identified visitor, and a phone number for about 1 in 4 people
- Month-to-month plans at the listed price, from $99 a month for 4,000 identified people, down to $0.01 a person on Enterprise
- You pay only for identified people: a visitor 1Lookup cannot identify costs no credits
- The same credits also pay for phone, email and IP lookups, and unused subscription credits roll over for up to 3 months
What it costs
From $0.01
per identified person (5 credits); $0.02475 on Starter
- Every feature on every plan: signals, scoring, journeys, advertising, bid agents and sales alerts.
- Unlimited seats.
- Contact-level identification feeding account-based advertising in one platform.
What it costs
$36,000 a year on Growth, for up to 25,000 unique monthly visitors and $25,000 of monthly ad spend
Short answer
Vector pricing, as its own page printed it in October 2026: $36,000 a year on Growth, for up to 25,000 unique monthly visitors and $25,000 of monthly ad spend. Vector bills for this: one annual contract sized by your unique monthly visitors and monthly ad spend, not by identified visitors. 1Lookup charges 5 credits per identified person and nothing for an unidentified visitor, from $99 a month for 4,000 identified people.
Identify a website visitor for 2.5¢, 90% below RB2B's 25¢.
The same kind of record for each person: name, work email, LinkedIn profile, job title and company, and on 1Lookup a phone number for about 1 in 4 people. A visitor we cannot identify costs nothing.
1Lookup
2.5¢
a person
RB2B
25¢
a person
90%
less for every person identified
RB2B names US visitors only; 1Lookup names visitors worldwide outside Europe.
RB2B's pricing page says “Contact-level (person) ID is US only” and lists no phone number on any plan. Source: rb2b.com/pricing, read October 2026.
2,500
1Lookup$99 a month
RB2B$349 a month
Vector prints one price: $36,000 a year on Growth, sized by site traffic and ad spend rather than by identified visitors, checked October 2026.
At 2,500 people a month, 1Lookup is $250 a month less than RB2B: 72% less.
Starter at $99 a month covers up to 4,000 identified people (5 credits each). Credits you do not spend on visitors work on every other 1Lookup lookup.
Website Visitor ID requires approval: start the free trial, then send a short application.
What replaces what
Here is which 1Lookup product matches each Vector job.
Vector bills for this: one annual contract sized by your unique monthly visitors and monthly ad spend, not by identified visitors. 1Lookup counts each identified person, with the contact details included, from a credit balance that also pays for other lookups.
Side by side
Both products are measured on the same criteria, using Vector's own published numbers.
| Criteria | ||
|---|---|---|
| What you are billed for | 5 credits for each identified person. A visitor we do not identify costs nothing. | One annual contract sized by your unique monthly visitors and monthly ad spend, not by identified visitors |
| Pricing model | Monthly or yearly plans of credits, and the same credits pay for every other 1Lookup product. | One annual contract per account, sized by unique monthly site visitors and monthly ad spend, with every feature on every plan; Growth prints $36,000 a year, and Scale and Enterprise are priced after a demo. |
| Starting price | $99 a month on Starter, which covers up to 4,000 identified people at $0.02475 each. | $36,000 a year on Growth, for up to 25,000 unique monthly visitors and $25,000 of monthly ad spend. |
| Free option | A 7-day free trial on every plan. A visitor we do not identify costs nothing. | No free plan on its pricing page. |
| How you get started | A 7-day free trial, then a short application: we review each website before we switch on visitor identification. | No trial on its pricing page; plans are bought through its sales team. |
| Seat fees | None. The whole team works from one account. | None: unlimited seats. |
| Do credits expire? | Unused subscription credits roll over for up to 3 months. | Not printed on its pricing page |
At volume
This is what Vector prints next to every 1Lookup plan.
Vector prints no list of prices by identified people, so there is no volume to set beside ours row by row. Its own figures are below as printed, read in October 2026, then every 1Lookup plan.
From $36,000 a year on Growth
Vector prints one price: $36,000 a year on Growth, sized by site traffic and ad spend rather than by identified visitors, checked October 2026.
2.5¢ an identified person
Vector's smallest plan is $36,000 a year ($3,000 a month), sized by traffic and ad spend, and it does not print how many visitors that identifies. 1Lookup Starter is $99 a month for 4,000 identified people.
| 1Lookup plan | A month | Identified people | Each person |
|---|---|---|---|
| Starter | $99 | up to 4,000 | $0.02475 |
| Growth | $299 | up to 17,000 | $0.0176 |
| Professional | $799 | up to 50,000 | $0.016 |
| Enterprise | $1,999 | up to 200,000 | $0.01 |
5 credits for each identified person on every plan. A visitor who is not identified costs nothing.
Vector figures from vector.co, October 2026.
Set your own monthly volume in the cost calculatorHow you buy
This is how you buy from 1Lookup and from Vector.
How it is sold
Monthly or yearly plans of credits, with 5 credits for each identified person and nothing for a visitor who is not identified
What it starts at
$99 a month on Starter, for up to 4,000 identified people
How you get access
Start the 7-day free trial, then send a short application about your website
How it is sold
One annual contract per account, sized by unique monthly site visitors and monthly ad spend, with every feature on every plan; Growth prints $36,000 a year, and Scale and Enterprise are priced after a demo
What it starts at
$36,000 a year on Growth, for up to 25,000 unique monthly visitors and $25,000 of monthly ad spend
How you try it
No trial published
A real result
This is what one 1Lookup result looks like.
Add one script to your site
Put the script on the pages where you want visitors identified, such as your pricing and product pages. There is nothing for your visitors to fill in.
We identify the visitors we can, worldwide outside Europe
Each visit from a country outside Europe is matched to a person. A visit we cannot put a name to is dropped, and you are not billed for it.
The person reaches you by API, webhook or CSV
Each identified person is delivered once as flat, structured JSON, or collected into a CSV. Every identified person bills 5 credits.
An identified visitor arrives as a person, a work email and the page they were on
- Name
- Jordan Sample
- Work email
- jordan.sample@example.com
- Phone
- +1 415 555 0142
- Do-not-call flag
- No
- linkedin.com/in/jordan-sample-example
- Job title
- Head of Operations
- Company
- Sample Freight Co
- Company site
- example.com
- Page viewed
- /pricing
Delivered to your webhook, 5 creditsShowHide
{
"identified": true,
"person": {
"first_name": "Jordan",
"last_name": "Sample",
"work_email": "jordan.sample@example.com",
"phone": "+1 415 555 0142",
"phone_do_not_call": false,
"job_title": "Head of Operations"
},
"company": { "name": "Sample Freight Co" },
"visit": { "page_url": "https://yoursite.com/pricing" },
"metadata": { "credits_used": 5 }
}Try the Website Visitor ID Cost Calculator, one of 1Lookup's free tools.
Enter your monthly visitors and see what each tool's published plan costs at that volume.
The evidence
Here is the evidence behind every number on this page.
Here are Vector and 1Lookup side by side on the terms you check before you sign.
The terms that decide what a year actually costs, rather than what the first month does. “Not listed” means we could not verify it on either product’s published pages, not that the answer is nothing.
| Term | 1Lookup | Vector |
|---|---|---|
| Minimum commitment | None. Monthly plans with no contract and no minimum volume; cancel any time | An annual contract. |
| Cost per extra seat | Not listed | None: unlimited seats. |
| API access | Included on every plan and during the free trial; there is no tier that unlocks it | Not listed |
| Rate limit | 200 requests per 10 seconds for each API key on standard lookups and 1,000 requests a minute for each key on number type, HLR and MNP, and each account can make up to 1,000 requests a minute in total across all its keys; higher limits are available on request | Not listed |
| Support | Starter: Email Support; Growth: Priority Email & Chat Support; Professional: Chat + Live Meeting; Enterprise: Dedicated CSM | Not listed |
1Lookup

Vector

Vector pricing and product facts verified against vector.co as of October 2026. Prices change, so confirm on the vendor’s site. 1Lookup numbers come from the live rate card.
Who it is for
Pick 1Lookup or stay with Vector depending on the job in front of you.
Choose 1Lookup if
you want a price you can read per person: $0.02475 an identified person on Starter, as low as $0.01 on larger plans, month to month, with nothing charged for a visitor it cannot identify.
Consider Vector instead if
you run account-based advertising and want identification feeding bid agents and ad audiences: Vector bundles it into one platform with unlimited seats, from $36,000 a year.
Questions
People ask these questions before they switch from Vector.
What is the best Vector alternative?
If you run account-based advertising and want identification feeding bid agents and ad audiences, Vector is built for that: Vector bundles it into one platform with unlimited seats, from $36,000 a year. If you want the individual person as data, by API, webhook or CSV, at 5 credits per person on a balance that also pays for phone, email and IP lookups, 1Lookup's Website Visitor ID is the alternative. Website Visitor ID requires approval. Start the 7-day free trial, then send the short application inside your account: we review each website before we switch on visitor identification.
How much does Vector cost?
One annual contract per account, sized by unique monthly site visitors and monthly ad spend, with every feature on every plan; Growth prints $36,000 a year, and Scale and Enterprise are priced after a demo. Checked October 2026 on vector.co.
How much does 1Lookup charge for an identified visitor?
5 credits for each identified person, and nothing for a visitor who is not identified. Starter ($99 a month) covers up to 4,000 identified people at $0.02475 each, Growth ($299 a month) covers up to 17,000 identified people at $0.0176 each, Professional ($799 a month) covers up to 50,000 identified people at $0.016 each and Enterprise ($1,999 a month) covers up to 200,000 identified people at $0.01 each. Credits come from a plan that also pays for every other 1Lookup product, and unused subscription credits roll over for up to 3 months.
Is 1Lookup cheaper than Vector?
Vector's smallest plan is $36,000 a year ($3,000 a month), sized by traffic and ad spend, and it does not print how many visitors that identifies. 1Lookup Starter is $99 a month for 4,000 identified people.
Does Vector identify people or companies?
People, as one signal: Vector's platform includes contact-level visitor identification, with allowances sized to each plan that its page does not print.
Which visitors does 1Lookup identify?
Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.
What comes back for each identified person?
Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people.
Do unused credits carry over?
1Lookup subscription credits roll over for up to 3 months, so a quiet month does not waste a plan.
How do I switch from Vector to 1Lookup?
Add one script to the pages where you want visitors identified, and pick where the people go: an API, a webhook or a CSV. Vector also runs your account-based ads, so 1Lookup replaces only the identification: keep the ads and feed your audiences from 1Lookup's records. Run Vector and Website Visitor ID side by side for a month and compare the named people you get before you cancel anything.
Is Vector worth it in 2026?
Yes, if you run account-based advertising and want visitor identification, bid agents and ad audiences in one platform, on an annual contract from $36,000 a year. If you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people, compare 1Lookup.
Start free trial and see the person behind each visit
Start your free trial, see who is visiting your site, and compare the bill with Vector.
5 credits per identified person, nothing for a visitor it cannot identify, from $99 a month for 4,000 identified people.
