Brandfetch sells 2,500 brand fetches a month for $99, and 1Lookup reads a brand from its domain for $0.010 when one is found.

Putting a company's logo, colors, fonts and details into a product from its domain. Brandfetch keeps an index of over 50 million brands, and its Brand API returns the full brand record in one call. It also sells a Logo API served from a CDN, a Brand Search API that autocompletes brand names, a Transaction API that adds logos to merchant feeds and a Brand Context API for AI agents.

A Free plan with 100 one-time brand fetches, 1M Logo API renders a month and 500K Brand Search requests a month, then Growth at $99 a month billed yearly ($129 billed monthly) for 2,500 brand fetches a month shared across the Brand API, Brand Context API and Transaction API. The pricing page offers higher tiers up to 10,000 fetches a month, and the Custom plan is sold by the sales team. Fetches reset every month and do not roll over, and a fetch over the quota is $0.10, up to an overage cap you set. Checked October 2026.

2 credits per brand found, free when the site is unreachable or has no name or logo to read. On the Starter plan ($99 a month for 20,000 credits) a brand is about $0.010, which covers 10,000 brand lookups a month and is $9.90 per 1,000. At the Enterprise end of the rate card it is about $0.004.

On the numbers printed, yes. Brandfetch's Growth plan works out to $0.040 a fetch billed yearly and $0.052 billed monthly, and $0.10 for each fetch over the quota. 1Lookup Starter is about $0.010 a brand, and a month of it covers 10,000 brand lookups against the 2,500 fetches in Growth. The two are not the same thing: a Brandfetch fetch returns a record from its index, and a 1Lookup brand is read from the site when you ask.

Brandfetch returns the brand record from its index: logos, colors, fonts and company details, with logos as SVG where one exists and a transparent PNG otherwise. 1Lookup returns the name and alternate names, every logo file with its purpose, type and size, colors with where each was found and how often a stylesheet uses it, fonts with their source, a profile address and handle for seven networks and a description. A CSV with a domain column runs a whole list in one job.

On breadth and on what surrounds the brand record. Brandfetch has an index of over 50 million brands that answers without a live request, a free Logo API on a CDN with 1M renders a month, a brand search, profiles that owners can claim and a team that curates records and tracks rebrands, and it lists SOC 2 compliance. 1Lookup reads the site's own pages as they are now, so a company without a website returns nothing and a site that blocks automated requests can return fewer parts.

Brandfetch serves records from its index: an API request triggers a background recrawl only when a brand has not been refreshed in 3 months, and Brand API responses can be cached for 30 days. 1Lookup opens the home page, the web app manifest and the first two stylesheets when you ask, with at most four requests, and remembers a result for 7 days. Send bypass_cache: true to read the site again, for example right after a rebrand.

Two things the pricing page spells out. A fetch over the monthly quota is billed at $0.10, up to an overage cap you set, and unused fetches do not roll over. And its FAQ says showing a logo in your app is covered, while sublicensing the data to your customers or including it in your own API responses requires a specific agreement.

If you need an index of over 50 million brands, a logo CDN and a brand search, Brandfetch is the fuller product. If what you want is the brand kit of a domain at a flat credit price, billed only when a name or logo is found, 1Lookup's Brand Lookup bills 2 credits for every brand found and nothing for a site with nothing to read.

Yes, if you show many well-known brands to your users, want logos served from a CDN or need a brand search box: nothing on this page matches its index and its free Logo API. Plan for the monthly quota, since fetches do not roll over, and for the agreement needed to pass the data on to your own customers. If you look up a few thousand domains a month, compare the per-brand price of 1Lookup.