1Lookupvs

Bullseye

The 5 best Bullseye alternatives in 2026 start with 1Lookup, which starts at $99 a month for 4,000 identified people, against $99 a month for 200 identified people on Bullseye.

1Lookup is the best Bullseye alternative when you want a named person with a work email at a price you can read per person: $99 a month for 4,000 identified people, and nothing for a visitor it cannot identify. RB2B, Leadpipe, Happierleads and Opensend are the other picks here, each with the case where it fits better.

5 credits for each identified person, and nothing for a visitor who is not identified
A name, work email, LinkedIn profile URL, job title and company for each identified visitor, with a phone number on about 1 in 4, worldwide outside Europe, by API, webhook or CSV
Unused subscription credits roll over for up to 3 months, with no fee per seat

Prices verified October 2026 on each vendor’s own pricing page.

These are the reasons teams look beyond Bullseye.

Overage, when you turn it on, costs $0.60 a credit on Lite, $0.55 on Starter, $0.48 on Growth, $0.34 on Scale and $0.24 on Expansion.
The largest printed plan is about 5,000 credits a month; Enterprise is priced on request.

1Lookup leads the shortlist, followed by the closest swaps.

1. 1LookupTop pick, our product

Best for a named person with a work email on every identified visit

Pick 1Lookup when you want the person behind a visit, not just the company: a name, work email, LinkedIn profile URL, job title and company for each identified visitor, and a phone number for about 1 in 4, anywhere outside Europe, billed per identified person and delivered by API, webhook or CSV. It starts with a 7-day free trial and a short access application.

Starting price: $99 a month for 4,000 identified people.
Free option: Visitors who are not identified are never billed; it starts with a 7-day free trial and a short access application.
Where it wins: 5 credits for each identified person, and nothing for a visitor who is not identified, so the bill follows the people you actually get.

The price of one identified person on each 1Lookup plan, falling from Starter to Enterprise because a larger plan buys credits at a lower price, while the person always costs the same number of credits

See Website Visitor ID

2. RB2B

Best for a free plan and a price printed at every volume

Pick RB2B when you want to start on a free plan that has no end date, or you need a price printed at every step up to 12,500 identified people a month, with Slack and Teams alerts on every plan.

Starting price: $79 a month for Starter (300 resolutions, LinkedIn URLs pushed to Slack or Teams, no email addresses); $149 a month for Pro, which adds business email addresses and all integrations (600 resolutions).
Free option: A Free plan with no end date: company-level identification and 150 resolutions a month, pushed to Slack, with no person-level identification and no email addresses.
The catch: Person-level identification is US only: the page says Company-Level ID is global on every plan, but contact-level (person) ID covers US visitors only.

Source: RB2B pricing page, rb2b.com/pricing, captured October 2026

1Lookup vs RB2B: full comparison

3. Leadpipe

Best for a printed price up to 200,000 IDs a month

Pick Leadpipe when you want 260+ ready integrations, phone enrichment and ICP scoring in the plan, or a printed Agency price for 100,000 or 200,000 IDs a month.

Starting price: $147 a month for 500 IDs on Pro.
Free option: A free trial of 7 days or 500 identified profiles, with no card required.
The catch: Full API access starts at Platforms, from $2,499 a month; Pro and Agency do not include it.

1Lookup vs Leadpipe: full comparison

4. Happierleads

Best for every feature at every volume, with an API and MCP server

Pick Happierleads when you want a sequencer, intent data and an MCP server in the same plan, coverage the page puts at 174+ countries, and a volume you can move up or down any month.

Starting price: $99 a month for 300 identified leads, billed monthly.
Free option: A 7-day free trial with no card, including 100 identified visitors with full person-level data.
The catch: Extras are billed per lead: LinkedIn verification adds $0.02 and the email waterfall $0.03.

1Lookup vs Happierleads: full comparison

5. Opensend

Best for ecommerce stores that live in Klaviyo

Pick Opensend when you sell to consumers and want identified shoppers synced in real time into Klaviyo, Meta, Google and TikTok, with unused credit rolling over.

Starting price: $400 a month billed annually ($500 billed monthly) for 2,000+ identities on Tier 1.
Free option: A 14-day trial, advertised for $1.
The catch: Each tier is tied to a band of monthly site visitors, so a low-traffic site cannot buy a bigger tier.

1Lookup vs Opensend: full comparison

This table compares all 5 on the same criteria.

Product	Starting price	Free option
1Lookup	$99 a month for 4,000 identified people.	Visitors who are not identified are never billed; it starts with a 7-day free trial and a short access application.
RB2B	$79 a month for Starter (300 resolutions, LinkedIn URLs pushed to Slack or Teams, no email addresses); $149 a month for Pro, which adds business email addresses and all integrations (600 resolutions).	A Free plan with no end date: company-level identification and 150 resolutions a month, pushed to Slack, with no person-level identification and no email addresses.
Leadpipe	$147 a month for 500 IDs on Pro.	A free trial of 7 days or 500 identified profiles, with no card required.
Happierleads	$99 a month for 300 identified leads, billed monthly.	A 7-day free trial with no card, including 100 identified visitors with full person-level data.
Opensend	$400 a month billed annually ($500 billed monthly) for 2,000+ identities on Tier 1.	A 14-day trial, advertised for $1.

Prices verified from each vendor’s public pricing page as of October 2026. Pricing models differ (subscriptions, pay-as-you-go credits, per-lookup metering), so compare at your real monthly volume; the full per-vendor volume tables are on each linked comparison page.

This is who should choose each one.

1Lookup: Best for a named person with a work email on every identified visit.
RB2B: Best for a free plan and a price printed at every volume.
Leadpipe: Best for a printed price up to 200,000 IDs a month.
Happierleads: Best for every feature at every volume, with an API and MCP server.
Opensend: Best for ecommerce stores that live in Klaviyo.

This is how much work a switch takes.

On the 1Lookup side the move is one script on the pages where you want visitors identified and a place for the records to go: an API, a webhook or a CSV. Bullseye pauses identification at the allowance, and 1Lookup bills each identified person from your credit balance, so set a monthly cap in your own process if you want the same stop. Run Bullseye and Website Visitor ID side by side on the same pages for a month and compare the number of named people you get before you cancel anything.

How Website Visitor ID bills: every visit to your pages is seen, the visitors who can be named become identified people with a work email and are billed once each, and the visitors who cannot be named are dropped at no charge

The same identified-person record for a fictional visitor arriving three ways from Website Visitor ID: read by API, posted to your URL by webhook, or downloaded as a CSV file, with the same fields each time

These are the questions people ask about Bullseye alternatives.

What is the best Bullseye alternative?

1Lookup, if you want a named person with a work email for each identified visitor, from $99 a month for 4,000 identified people. Bullseye stays the better fit if you identify consumers as well as businesses, or want an API on a $82.50 plan: Bullseye has B2B and B2C modes and puts its account API and webhooks on every plan.

Is there a cheaper Bullseye alternative?

On month-to-month billing 1Lookup costs less at 201 to 5,000 people a month. Bullseye never costs less than a 1Lookup plan in its published range.

Does Bullseye identify people or companies?

People: one Bullseye credit is one identified website visitor, in a B2B or a B2C mode, and a direct phone number costs 5 more credits when one is found.

What does 1Lookup return for each visitor?

Identified people come back by API, by webhook or in a CSV file, each with a name, a work email, a LinkedIn profile URL, a job title and a company, and a phone number with its do-not-call flag for about 1 in 4 people. Website Visitor ID identifies visitors worldwide outside Europe: every country except the European Union, Iceland, Liechtenstein, Norway, the United Kingdom and Switzerland. A visitor it cannot identify, wherever they are, costs no credits, because only identified people are billed.

Start your free trial and see Website Visitor ID on your own site.

Website Visitor ID requires approval: start the 7-day free trial, then send a short application about your website. It costs 5 credits for each identified person and nothing for a visitor it cannot identify.

Start free trial 1Lookup vs Bullseye in depth