What is Palm Beach Tan paying in its TCPA settlement and why?

Palm Beach Tan agreed to pay $2.5MM to settle a TCPA suit, Hudson v. Palm Beach Tan, Inc., No. 1:23-cv-00486-UA-JEP (M.D.N.C.), over text messages sent after the company received stop requests.

How many companies did the FCC remove from the Robocall Mitigation Database today?

The FCC removed 14 companies from the Robocall Mitigation Database.

Thursday, September 3, 2026

O’Reilly Set to Pay Up to $18.8MM in TCPA Case Over a Claim That Doesn't Exist

O’Reilly Auto Parts is set to pay up to $18.8MM to settle a TCPA class action, with $6,280,859.00 going to fees, over a claim the plaintiffs' firm says does not exist. Palm Beach Tan separately agreed to pay $2.5MM over texts sent after stop requests. The FCC also proposed a robocall scorecard and removed 14 companies from its mitigation database.

1Lookup Signal Report

3.0% of numbers checked today came back VOIP across 2,868 checks

Across 2,868 checks run on the 1Lookup platform on 2026-09-03, 3.0% came back VOIP. Invalid phone numbers ran at 27.7% of checks, up 23.9 points from the trailing seven-day average of 3.8%, while active numbers fell to 70.2%, down 21.8 points from the 92.0% baseline. Mobile numbers dropped to 50.4% of checks, down 36.3 points from the 86.7% baseline, as unclassified numbers rose to 27.7%, up 23.9 points from 3.8%.

Phone line types

2,868 checks

mobile50.4%
unclassified27.7%
landline18.9%
VOIP3%

Phone number status

2,868 checks

active70.2%
invalid27.7%
inactive2.1%

Email deliverability

1,224 checks

deliverable60.5%
unclassified24.8%
undeliverable8.8%
risky5.6%
other line types0.2%

Measured across every completed lookup on the 1Lookup platform for this UTC day. Aggregate only: no customer, organisation or lookup input is published, and any bucket too thin to be anonymous is withheld.

01
O’Reilly Auto Parts to pay up to $18.8MM to settle a TCPA class action built on a claim that does not exist
O’Reilly Auto Parts and its BigLaw counsel are set to pay up to $18.8MM to settle a TCPA class action in Illinois, with $6,280,859.00 of that going to attorneys' fees. TCPAWorld reports the settlement resolves a claim the article says does not actually exist, calling it a candidate for the worst TCPA settlement of all time.
Why it matters: This shows that even large, well-represented companies can end up paying eight figures in TCPA litigation. Any business placing outbound calls or texts should treat consent and compliance checks as a cost center that is far cheaper than a settlement.
- TCPAWorld
- Ad Law Access
02
Palm Beach Tan to pay $2.5MM to settle TCPA suit over texts sent after stop requests
Palm Beach Tan agreed to pay $2.5MM to settle a TCPA suit, Hudson v. Palm Beach Tan, Inc., No. 1:23-cv-00486-UA-JEP (M.D.N.C.), over SMS messages sent after the company received stop notifications. The settlement agreement includes a list of what counts as a stop request.
Why it matters: The case gives businesses that text customers a concrete list of phrases that count as a stop request. Any outbound texting program needs to recognize and honor those phrases immediately or risk a similar payout.
- TCPAWorld
03
FCC proposes a robocall scorecard to inform consumers about industry efforts against illegal robocalls
The FCC has proposed a robocall scorecard intended to better inform consumers about industry efforts to fight illegal robocalls, according to the Benton Institute and FCC filings.
Why it matters: A public scorecard could put pressure on carriers and providers over how well they block illegal robocalls, which affects how outbound calls from legitimate businesses get filtered or flagged along the way.
- Benton Institute
- docs.fcc.gov
04
FCC removes 14 companies from the Robocall Mitigation Database
The FCC removed 14 companies from the Robocall Mitigation Database, according to a filing on fcc.gov.
Why it matters: Removal from the database can cut a provider off from carrying traffic. Businesses that rely on outbound calling vendors should confirm their provider still appears in the database.
- fcc.gov
05
FCC cuts off providers for violating robocall rules
The FCC has cut off providers for violating robocall rules, according to a filing on fcc.gov.
Why it matters: Losing a carrier connection over robocall rule violations can interrupt outbound calling for any business downstream of that provider. It is a reminder to know who is carrying your traffic.
- fcc.gov
06
Litmus publishes 100+ holiday email subject lines for Black Friday, Cyber Monday and beyond
Litmus published a guide with more than 100 holiday email subject line examples for Black Friday, Cyber Monday and the rest of the season, along with best practices on sender name, subject line and preview text working together, and notes on deliverability so those subject lines actually reach the inbox.
Why it matters: For businesses emailing prospects, the guide is a reminder that a strong subject line only helps if the email lands in the inbox in the first place. Deliverability work has to happen alongside subject line testing.
- Litmus

Questions people asked today

How much is O’Reilly Auto Parts paying in its TCPA settlement?: O’Reilly Auto Parts and its counsel are set to pay up to $18.8MM to settle a TCPA class action, with $6,280,859.00 of that going to attorneys' fees, according to TCPAWorld.
What is Palm Beach Tan paying in its TCPA settlement and why?: Palm Beach Tan agreed to pay $2.5MM to settle a TCPA suit, Hudson v. Palm Beach Tan, Inc., No. 1:23-cv-00486-UA-JEP (M.D.N.C.), over text messages sent after the company received stop requests.
How many companies did the FCC remove from the Robocall Mitigation Database today?: The FCC removed 14 companies from the Robocall Mitigation Database.
What did today's platform telemetry show?: Across 2,868 checks run on the 1Lookup platform on 2026-09-03, 3.0% came back VOIP. Invalid phone numbers ran at 27.7% of checks, up 23.9 points from the trailing seven-day average of 3.8%.

Check your own numbers against this

Why are my calls showing as spam likely? · What share of phone numbers are VOIP? · How many numbers are invalid or disconnected?

O’Reilly Set to Pay Up to $18.8MM in TCPA Case Over a Claim That Doesn't Exist

O’Reilly Auto Parts to pay up to $18.8MM to settle a TCPA class action built on a claim that does not exist

Palm Beach Tan to pay $2.5MM to settle TCPA suit over texts sent after stop requests

FCC proposes a robocall scorecard to inform consumers about industry efforts against illegal robocalls

FCC removes 14 companies from the Robocall Mitigation Database

FCC cuts off providers for violating robocall rules

Litmus publishes 100+ holiday email subject lines for Black Friday, Cyber Monday and beyond

Questions people asked today

Check your own numbers against this