FullStory IP & Data Validation Integration
The 1Lookup FullStory integration adds IP intelligence and contact validation to FullStory. 1Lookup geolocates the IP behind a session, flags VPN, proxy, and datacenter traffic, and validates the phone and email on enriched profiles, so the events and segments in FullStory reflect real users, not bots.
Why validate FullStory data with 1Lookup
Clean analytics in FullStory depend on clean inputs. Bot traffic, VPN/proxy sessions, and invalid contact data distort the picture. 1Lookup adds IP intelligence and contact validation so the events and profiles in FullStory reflect real users.
Enrich FullStory events and user profiles with 1Lookup's IP and contact signals to filter bot/datacenter traffic, segment by real geography, and flag suspicious sessions.
What you can do
IP geolocation
Geolocate the IP behind FullStory sessions: country, city, ISP, and ASN.
VPN / proxy / datacenter detection
Flag anonymised and bot traffic so FullStory reporting reflects real users.
Contact validation
Validate the phone and email on profiles you enrich in FullStory.
IP risk signals
Add IP threat and risk signals to FullStory segments and rules.
How to connect 1Lookup to FullStory
Create a 1Lookup account and API key
Sign up at app.1lookup.io and start the 7-day free trial, then create an API key on the API Keys page. Test on a few records before rolling out.
Store the key securely
Keep the 1Lookup API key in your backend's secrets store (e.g. environment variables), not in client code.
Call the 1Lookup REST API
From your FullStory workflow, send the IP, phone, or email to validate and read the clean JSON response.
Map and persist
Write the validated fields back into FullStory for reporting and automation.
You can connect FullStory to 1Lookup without code through Zapier, Make or n8n.
Each one is a native 1Lookup app: search for 1Lookup, paste your API key once, and add a lookup step to any workflow.
Use cases
Filter non-human traffic
Use 1Lookup VPN/proxy/datacenter detection to keep bot and anonymised sessions out of FullStory reporting.
Trustworthy segmentation
Enrich FullStory profiles with validated geo and contact data for cleaner cohorts.
Frequently asked questions
What does 1Lookup validate for FullStory?
1Lookup adds IP intelligence for FullStory (geolocation, ISP/ASN, and VPN/proxy/datacenter detection) plus phone and email validation on the profiles you enrich.
Do I need to write code to use 1Lookup with FullStory?
Yes, this integration calls the 1Lookup REST API, so it suits developer workflows. You authenticate with an API key and map the JSON response into FullStory.
Can I validate records I already have in FullStory?
Yes. Alongside real-time validation, you can run existing FullStory records through 1Lookup batch validation and write the cleaned results back.
How long does setup take?
Setup is quick for most teams. The exact time depends on how many fields you map and whether you validate in real time, in bulk, or both.