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W.D. Missouri court holds SMS messages are not 'telephone calls' under TCPA DNC rules
In Rush v. Selectquote Insurance, 2026 WL 2495598 (W.D. Mo. July 30, 2026), the court concluded SMS messages are not calls for purposes of the TCPA's DNC provisions. This adds a W.D. Missouri court to what TCPAWorld describes as a growing majority of courts reaching the same conclusion.
Why it matters: If more courts adopt this reading, businesses texting prospects face a narrower path to TCPA DNC liability than businesses calling them, though the ruling does not address other TCPA provisions that may still apply to SMS.