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Hy Cite, DBA Royal Prestige, pays $4.75 million to resolve TCPA class action
TCPAWorld reports that Hy Cite, doing business as Royal Prestige, has agreed to pay $4.75 million to resolve a TCPA class action settlement. The report also notes that plaintiff's attorneys are increasingly looking to replicate the settlement model associated with attorney Mike Greenwald, described in the piece as the top plaintiff's lawyer in this space.
Why it matters: An eight-figure settlement tied to a class action gives businesses that call or text prospects a concrete reminder of what a TCPA exposure event can cost. If plaintiff's firms are converging on one settlement model, that model is likely to show up again in future suits against outbound callers.